GXO and Hasbro Open Flagship U.S. Distribution Center
GXO (NYSE:GXO) opened a new flagship 600,000-square-foot distribution center for Hasbro in Midway, Georgia on March 19, 2026.
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Rhea-AI Summary
GXO (NYSE:GXO) opened a new flagship 600,000-square-foot distribution center for Hasbro in Midway, Georgia on March 19, 2026. The facility expands Hasbro’s omni-channel distribution across North America and supports retail partners plus Hasbro Pulse, its direct-to-consumer business.
The center is expected to create up to 70 full-time jobs and up to 125 seasonal roles at peak. Operations are powered by GXO IQ, GXO’s AI-powered, cloud-native warehouse operating system to improve pick paths, replenishment and overall efficiency.
Positive
- 600,000 sq ft new flagship distribution center
- Supports Hasbro omni-channel distribution across North America
- Creates up to 70 full-time and 125 seasonal jobs
- Facility uses GXO IQ AI system to optimize warehouse operations
Negative
- None.
Details
News Market Reaction – GXO
On Mar 19, the day this news came out, GXO closed 3.70% below the previous close.
Data tracked by StockTitan Argus for the Mar 19 session.
Key Figures
- Flagship DC size
- 600,000 square feet
- Hasbro U.S. distribution center in Midway, Georgia
- Full-time jobs
- up to 70 positions
- Expected employment at new distribution center
- Seasonal jobs
- as many as 125 positions
- Peak holiday employment at new distribution center
- Share price
- $53.24
- Pre-news current price for GXO
- Market cap
- $6,071,789,736
- Equity value before this announcement
- Today’s volume
- 1,053,830 shares
- Trading volume vs 20-day average of 1,204,372
- CFO base salary
- $650,000
- Annual base for new CFO per 8-K
- CFO bonus target
- 125% of base salary
- Target annual bonus per 8-K
Historical Context
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Pilot of AI-driven autonomous industrial truck to boost warehouse efficiency.
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Division president honored in 2026 'Pros to Know' Leaders in Excellence.
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Joined new alliance to deliver data-driven supply chain solutions to UK defence.
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Named new CFO with decades of finance and supply chain experience.
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Marked 20 years in Poland, highlighting automation, workforce and sustainability.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
omni-channel technical
direct-to-consumer technical
ai-powered technical
cloud-native technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Next‑generation facility highlights long‑standing partnership and accelerates logistics capabilities for Hasbro’s iconic global brands
GREENWICH, Conn., March 19, 2026 (GLOBE NEWSWIRE) -- GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure-play contract logistics provider, today announced the grand opening of Hasbro’s new flagship 600,000‑square‑foot distribution center in Midway, Georgia. The state‑of‑the‑art facility marks a major milestone in GXO and Hasbro’s decades‑long partnership. The center significantly expands Hasbro’s omni‑channel distribution capabilities and enhances supply chain efficiency across North America.
“As Hasbro’s strategic logistics partner, we’re proud to help bring this groundbreaking U.S. flagship distribution center to life,” said Michael Jacobs, President, Americas & Asia Pacific, GXO. “This facility leverages GXO’s expertise and operational excellence to help Hasbro deliver memorable play experiences with greater speed, accuracy, and reliability. We’re excited to support Hasbro’s next phase of growth and help deliver their famed brands to fans, families and retailers everywhere.”
Located in Liberty County, Georgia, the new distribution hub strengthens Hasbro’s U.S. logistics network by supporting key brick‑and‑mortar retail partners as well as Hasbro Pulse, the company’s direct‑to‑consumer business. The center is expected to generate up to 70 full‑time jobs, with seasonal employment rising to as many as 125 positions during peak holiday periods.
“GXO plays a vital role in helping us deliver the toys and games that fans love,” said Stephanie Beal, Chief Supply Chain Officer at Hasbro. “This new facility enhances our speed, accuracy, and cost efficiency across the network, strengthening our ability to meet demand and deliver for our retailers and fans throughout the year.”
The flagship facility is powered by GXO IQ, an AI-powered, cloud-native operating system developed by GXO to optimize warehouse operations, from optimizing pick paths to anticipating replenishment needs – enabling more intelligent and efficient operations. GXO and Hasbro continue to advance a shared commitment to building a smarter, more resilient, and highly efficient supply chain. Together, the companies are positioned to support future growth, strengthen service across channels, and ensure fans receive the brands they love with exceptional speed and reliability.
About GXO
GXO Logistics, Inc. (NYSE: GXO) is the world’s largest pure-play contract logistics provider and is positioned to capitalize on the rapid growth of ecommerce, automation and outsourcing. GXO has over 150,000 team members across more than 1,000 facilities, totaling more than 200 million square feet. The company serves the world’s leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions, at scale and with speed. GXO corporate headquarters is in Greenwich, Connecticut. Visit GXO.com for more information and connect with GXO on LinkedIn, X, Facebook, Instagram and YouTube.
Media contact
Matthew Schmidt
+1 203-307-2809
matt.schmidt@gxo.com
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