Game Your Game (GYGY) will participate in the Maxim Growth Summit 2026, scheduled for October 12–14, 2026, in New York. Chairman and Chief Executive Officer Soumya Das will attend investor meetings at the Hard Rock Hotel. One-on-one meetings with management can be scheduled through KCSA Strategic Communications at GYGY@KCSA.com.
Game Your Game (GYGY) announced that its next-generation golf performance platform, GameGolf KZN AI™, has moved from limited release to full commercial availability and is now purchasable at gamegolf.com.
The redesigned platform combines automatic shot tracking, advanced GPS with mapped courses, AI-powered analytics, personalized performance insights, and on-course intelligence to support strategy and decision-making. Hardware and software are connected to deliver a unified golf performance experience.
GameGolf KZN AI™ builds on a database of more than 36,000 mapped courses and an estimated 300 million recorded shots accumulated since 2014.
Game Your Game (GYGY) has appointed Mujtaba Elgoodah as a Strategic Advisor as the company advances its AI-powered sports technology strategy across GameGolf and majority-owned Altus Sports Group (ASG).
Elgoodah will serve GYG and ASG in a non-executive, advisory capacity. He has nearly a decade of experience spanning sports, technology, media and investment, including advisory work with the National Basketball Players Association and five years with the Golden State Warriors, covering the team’s 2022 NBA championship season. He is also an investor and advisor in several sports and technology ventures, including The Bay Golf Club, Oakland Roots Sports Club and Caledonian Braves Football Club. GYG’s leadership expects his multi-stakeholder perspective to support ASG’s expansion and new partnership opportunities beyond golf.
Game Your Game (Nasdaq: GYGY) announced the formation of Altus Sports Group (ASG), a new majority-owned subsidiary aimed at expanding beyond golf technology into the broader commercial sports ecosystem. ASG will focus on talent representation, athlete branding and sports marketing, and is intended as a platform for leading agents and marketers, combining their client relationships with shared capabilities and technology.
According to Game Your Game, the company will own 70% of ASG, with the remaining 30% held by the UK-based founding leadership team and employees, aligning incentives with long-term performance. ASG’s leadership includes Michele Rinchiuso (CEO), Mohammed Majid (CFOO), Ehsen Shah (CSO) and Patryk Strojny (Advisor). The collaboration aims to connect GYG’s AI-powered sports technology with athlete relationships and media to create new commercial and intellectual property opportunities.
Game Your Game (Nasdaq: GYGY) issued a shareholder letter outlining its AI-powered GameGolf platform and launch plans for the redesigned GameGolf KZN AI system. Since 2014, the platform has been used in 140+ countries, mapped 36,000+ courses, tracked over 3 million rounds and an estimated 300 million shots.
The KZN AI device combines smart club sensors, GPS, neural networks and an AI “Smart Caddie” to automatically detect shots and provide real-time recommendations and performance analytics. The company expects to transition from beta to full commercial launch by the end of September 2026, with an initial limited release already underway.
Pricing is set at $299.99 for the device including a free first-year membership, followed by a $9.99 per month subscription billed annually. According to the company, it is currently well funded to support launch, sales and marketing buildout, and product development over the next twelve months.
Game Your Game (Nasdaq: GYGY) has begun a limited release of its new GameGolf KZN AI product, giving a select group of golfers early access while it finalizes validation, onboarding and operations. General availability is targeted for the end of September 2026. The product combines shot tracking, GPS and AI-driven performance insights to help golfers understand and improve their game.