Haoxi Health Technology Limited Launches Customized Livestreaming Agency Strategy
Rhea-AI Summary
Haoxi Health Technology (HAO) has announced the launch of its customized livestreaming agency strategy through its subsidiary Haoxi Beijing. The initiative focuses on providing personalized livestreaming agency services to medical aesthetics clients.
The new service offers a full-cycle, closed-loop approach from pre-campaign planning to post-campaign analysis, specifically targeting the 'light medical aesthetics' segment including laser and injection-based treatments. The comprehensive service package includes account setup, content planning, short video marketing, livestream ad strategy, and platform resource integration.
This strategic move aims to integrate evolving consumer behaviors with platform-specific operational strategies, building upon the company's established advertising delivery model and long-term client servicing experience in the healthcare sector.
Positive
- Expansion into new revenue stream through livestreaming services
- Leveraging existing client relationships in medical aesthetics sector
- Building upon established advertising delivery model
Negative
- Partnership discussions still in progress, no confirmed contracts
- Entering competitive livestreaming market with established players
Insights
HAO expands into high-value livestreaming services for medical aesthetics, representing strategic growth but with uncertain immediate financial impact.
HAO's expansion into customized livestreaming agency services marks a calculated move to capture more value in China's digital marketing ecosystem. The company is strategically leveraging its existing client relationships in the medical aesthetics sector to build a more comprehensive service offering that spans the entire marketing funnel – from initial planning through post-campaign analysis.
The focus on "light medical aesthetics" (non-surgical treatments like laser therapies and injections) is particularly shrewd. This segment benefits tremendously from visual demonstration and social validation that livestreaming provides, creating natural conversion opportunities that traditional advertising struggles to deliver. These treatments typically have higher purchase frequency and lower consumer commitment barriers than surgical procedures, making them ideal for livestreaming conversion tactics.
By evolving from a pure advertising delivery model to offering full-cycle livestreaming services, HAO is positioning itself to capture a larger share of marketing budgets while creating stronger client retention mechanisms. The comprehensive service suite – including account setup, content planning, short video creation, and platform resource integration – suggests HAO is building an end-to-end solution rather than point services.
This vertical specialization in healthcare marketing represents a maturation of HAO's business model, potentially allowing for premium pricing compared to generalist marketing services. However, the announcement indicates they're still in partnership discussions rather than announcing finalized deals, and no specific revenue projections or timelines are provided – making the immediate financial impact unclear.
HAO's livestreaming strategy targets growing "light medical aesthetics" segment with specialized marketing, though financial impact remains undefined.
HAO's strategic expansion into customized livestreaming services for medical aesthetics clients demonstrates market awareness and vertical specialization in a high-growth healthcare segment. "Light medical aesthetics" – particularly laser and injection-based treatments – represent one of the fastest-growing categories within China's beauty and healthcare markets, characterized by frequent repeat purchasing patterns and strong visual marketing needs.
The company's approach of offering closed-loop marketing services is particularly well-suited to medical aesthetics providers, who face distinct marketing challenges including regulatory considerations, consumer education hurdles, and trust-building requirements. By developing a full-cycle approach from planning through analysis, HAO appears to be building category-specific expertise rather than generic marketing capabilities.
What's notable about this development is HAO's evolution from advertising delivery to more consultative livestreaming services that integrate platform-specific operational strategies. This suggests the company is developing deeper domain expertise in both the technical and creative aspects of healthcare marketing.
The announcement emphasizes the company is in discussion with "several long-term clients," indicating they're leveraging existing relationships rather than entering entirely new territory. This approach reduces client acquisition costs but means the initial revenue impact may be more incremental than transformative.
Without specific financial projections or signed partnership details, it's difficult to quantify the immediate business impact of this strategic shift. The move appears well-aligned with market trends, but execution capabilities and competitive differentiation will ultimately determine its success.
BEIJING, April 21, 2025 (GLOBE NEWSWIRE) -- Haoxi Health Technology Limited (the “Company” or “HAO”), an online marketing solution provider headquartered in Beijing, China, announced that Beijing Haoxi Digital Technology Co., Ltd. (“Haoxi Beijing”), a wholly-owned subsidiary of the Company, has launched its customized livestreaming agency strategy and is progressing partnership discussions on personalized livestreaming agency services with several long-term clients of medical aesthetics, marking a new strategic step in the Company’s business development roadmap.
Driven by the growing demand for personalized and high-quality services in the healthcare and medical aesthetics sectors, and in response to evolving macro-consumption trends, Haoxi Beijing has officially launched its livestreaming agency services. This offering comes after the Company’s successful establishment of a stable advertising delivery model built on long-term client servicing experience. The new service covers a full-cycle, closed-loop approach—from pre-campaign planning and livestream initiation to post-campaign analysis—tailored especially for the booming “light medical aesthetics” segment, including laser and injection-based treatments. It is designed to integrate evolving consumer behaviors with platform-specific operational strategies.
Mr. Zhen Fan, Chairman and CEO of Haoxi Health Technology Limited, commented: “Our foray into customized livestreaming services is a natural extension of HAO’s mission to offer precise, efficient, and innovative marketing solutions to the healthcare sector.
“The launch of the customized livestreaming agency strategy marks a key milestone in HAO’s expansion into customized livestreaming marketing solutions. Within the partnership framework under discussion, Haoxi Beijing will provide clients with a comprehensive suite of services, including account setup, content planning, short video marketing, livestream ad strategy, and platform resource integration—all aimed at supporting long-term brand building and improving online conversion rates.”
About Haoxi Health Technology Limited
Haoxi Health Technology Limited is a Beijing-headquartered online marketing solution provider in China, specializing in serving healthcare industry advertiser clients. The Company’s growth is driven by the rise of news feed ads and the rapid development of the healthcare sector. The Company offers one-stop online marketing solutions, especially in online short video marketing, helping advertisers acquire and retain customers on popular platforms in China, such as Toutiao, Douyin, WeChat, and Sina Weibo. It is dedicated to reducing costs, increasing efficiency, and providing easy online marketing solutions to advertisers. For more information, please visit: http://ir.haoximedia.com.
Forward-Looking Statement
This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the “Risk Factors” section of the registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.
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FAQ
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