Berlei and BCNA Mark 20 Years of Breast Cancer Support

Rhea-AI Summary

Berlei, a HanesBrands Australian brand, celebrates 20 years of partnership with Breast Cancer Network of Australia (BCNA). Since 2004, the collaboration has raised $15 million for breast cancer support and distributed 220,000 My Care Kits containing post-surgery recovery bras. The Pink Bra Collection, launched annually in October, donates $10 from each sale to BCNA. The initiative is expanding with a new recovery bra design featuring soft viscose bamboo material, form pockets, and adaptable closures. This effort aligns with HanesBrands' goal to improve 10 million lives by 2030.

Positive

• Partnership has raised $15 million for breast cancer support
• Distributed 220,000 My Care Kits across Australia
• $10 per Pink Bra Collection item sold generates recurring donation revenue

Negative

• None.

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Over the last two decades, Berlei, one of HanesBrands' Australian heritage brands, and the Breast Cancer Network of Australia, have partnered with the goal of making sure no one faces breast cancer alone.

NORTHAMPTON, MA / ACCESSWIRE / November 4, 2024 / HanesBrands
Originally published on HBISustains.com

In 2004, Berlei partnered with the Breast Cancer Network of Australia (BCNA) with an aim of raising awareness and support for those diagnosed with breast cancer. For the last few years, every October, the Pink Bra Collection launches, and $10 from each product sold is donated to BCNA to help those impacted.

In 2005, My Care Kits (MCKs) were introduced and distributed. These thoughtfully curated packages include a Berlei post-surgery recovery bra for support during the initial 12 weeks after breast cancer surgery and during radiation, along with soft forms and essential resources to navigate a challenging time.

To date, $15 million has been raised to support those affected by breast cancer, and 220,000 MCKs have been distributed around Australia.

"My Care Kits serve as a stepping stone during a healing journey," said Demi Ross, brand manager - Berlei Marketing. "This year, we are excited to expand the reach of the MCKs and introduce a new recovery bra design."

Available in black or nude, these bras are made of soft viscose bamboo, with spacious pockets for soft forms, front and back closures for easy dressing, and a flexible band that accommodates any dressings or tubes around the surgery area.

At HanesBrands, we are contributing to improving the lives of at least 10 million people by 2030. Read more about our sustainability goals.

View additional multimedia and more ESG storytelling from HanesBrands on 3blmedia.com.

Contact Info:
Spokesperson: HanesBrands
Website: https://www.3blmedia.com/profiles/hanesbrands
Email: info@3blmedia.com

SOURCE: HanesBrands

View the original press release on accesswire.com

FAQ

How much money has Berlei's partnership with BCNA raised for breast cancer support?

Berlei's partnership with BCNA has raised $15 million to support those affected by breast cancer.

How many My Care Kits has HBI's Berlei brand distributed in Australia?

Berlei has distributed 220,000 My Care Kits containing post-surgery recovery bras across Australia.

What is HBI's Berlei Pink Bra Collection donation amount per item?

Berlei donates $10 from each Pink Bra Collection item sold to the Breast Cancer Network of Australia.