Sheridan Recycling Program Brings New Life to Pre-Loved Linen
Rhea-AI Summary
HanesBrands' Australian brand Sheridan has partnered with BlockTexx to launch Australia's first homewares recycling program. The initiative allows consumers to return pre-loved quilt covers, sheets, and towels of any brand to Sheridan stores. BlockTexx's S.O.F.T. technology processes these items at their Loganholme facility, converting textile waste into high-grade raw materials for various industries. This program addresses a significant environmental challenge, as the average household has over 30 pounds of worn linen, and global textile waste could exceed 150 million tons by 2050.
Positive
- First Australian homewares brand to implement a recycling program
- Strategic partnership with BlockTexx for textile resource recovery
- Program accepts items from any brand, expanding market reach
- Innovative technology converts waste into high-grade raw materials
Negative
- None.
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NORTHAMPTON, MA / ACCESSWIRE / November 14, 2024 / HanesBrands
Originally published on HBISustains.com
"Sheridan is the first Australian homewares brand to offer a recycling program to local communities - providing consumers with a way to consciously dispose of their pre-loved bed linen and towels."
- Jemma Simpson, head of marketing at Sheridan
To help consumers play their part in reducing textile waste, HanesBrands' Australian homewares brand, Sheridan, has established a new partnership with BlockTexx, a global industry leader in textile resource recovery, for its in-store recycling program.
According to BlockTexx, the average household is estimated to have more than 30 pounds of worn linen that's at the end of its life.
The Sheridan Recycling Program encourages consumers to return their pre-loved quilt covers, sheets and towels - of any brand - to the in-store bins at a Sheridan boutique or outlet store.
The items are collected, sorted, decommissioned, and then sent to BlockTexx's facility in Loganholme, Queensland, where their proprietary S.O.F.T. (Separation of Fiber Technology) process breaks down hard-to-recycle textile and clothing blends, helping to divert old sheets, towels and quilt covers from landfills.
BlockTexx's pioneering technology works to see that textiles are not just recycled but renewed - converting them into high-grade raw materials that can be repurposed into new products for use in many industries, including textiles.
"We're thrilled to be partnering with BlockTexx to inspire responsible end-of-life solutions for our products and drive innovative circular strategies for textile waste," said Sheree Maguire, general manager - HanesBrands Sustainability.
At HanesBrands, we understand we have both a responsibility and unique ability to make sustainability accessible for all. As annual global textile waste is estimated to possibly reach more than 150 million tons by 2050, initiatives like the Sheridan Recycling Program are more important than ever.
Learn more about our ambitious sustainability goals.
View additional multimedia and more ESG storytelling from HanesBrands on 3blmedia.com.
Contact Info:
Spokesperson: HanesBrands
Website: https://www.3blmedia.com/profiles/hanesbrands
Email: info@3blmedia.com
SOURCE: HanesBrands
View the original press release on accesswire.com
FAQ
What is HanesBrands' (HBI) Sheridan Recycling Program?
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