Horizon Bank Announces Appointment of Senior Vice President, Director of Marketing, John D. Hatfield
Horizon Bank (NASDAQ GS: HBNC) has appointed John Hatfield as Senior Vice President, Director of Marketing. Hatfield brings over 20 years of experience in strategic marketing, business development, and branding across multiple industries.
CEO Thomas Prame emphasized that Hatfield's proven track record in building cohesive teams will contribute to the bank's strategic initiatives. In his new role, Hatfield will lead Horizon's marketing strategy, focusing on enhancing brand awareness, developing multi-channel marketing campaigns, and expanding local community outreach efforts.
Horizon Bank (NASDAQ GS: HBNC) ha nominato John Hatfield come Senior Vice President e Direttore Marketing. Hatfield vanta oltre 20 anni di esperienza nel marketing strategico, sviluppo commerciale e branding in diversi settori.
Il CEO Thomas Prame ha sottolineato che il comprovato successo di Hatfield nel creare team coesi sarà fondamentale per le iniziative strategiche della banca. Nel suo nuovo ruolo, Hatfield guiderà la strategia di marketing di Horizon, concentrandosi sull'aumento della notorietà del marchio, lo sviluppo di campagne di marketing multicanale e l'espansione delle attività di coinvolgimento nella comunità locale.
Horizon Bank (NASDAQ GS: HBNC) ha nombrado a John Hatfield como Vicepresidente Senior y Director de Marketing. Hatfield aporta más de 20 años de experiencia en marketing estratégico, desarrollo comercial y branding en diversas industrias.
El CEO Thomas Prame destacó que el historial comprobado de Hatfield en la formación de equipos cohesionados contribuirá a las iniciativas estratégicas del banco. En su nuevo cargo, Hatfield liderará la estrategia de marketing de Horizon, enfocándose en aumentar el reconocimiento de la marca, desarrollar campañas de marketing multicanal y ampliar los esfuerzos de alcance comunitario local.
호라이즌 뱅크 (NASDAQ GS: HBNC)는 존 해트필드를 수석 부사장 겸 마케팅 이사로 임명했습니다. 해트필드는 다양한 산업 분야에서 전략적 마케팅, 사업 개발 및 브랜딩 분야에서 20년 이상의 경험을 보유하고 있습니다.
CEO 토마스 프라메는 해트필드가 팀을 결속시키는 입증된 역량이 은행의 전략적 이니셔티브에 기여할 것이라고 강조했습니다. 새 역할에서 해트필드는 브랜드 인지도 향상, 다채널 마케팅 캠페인 개발, 지역 사회 참여 확대에 중점을 두어 호라이즌의 마케팅 전략을 이끌 예정입니다.
Horizon Bank (NASDAQ GS: HBNC) a nommé John Hatfield au poste de Vice-président senior et Directeur Marketing. Hatfield apporte plus de 20 ans d'expérience en marketing stratégique, développement commercial et branding dans plusieurs secteurs.
Le PDG Thomas Prame a souligné que le parcours éprouvé de Hatfield dans la constitution d'équipes cohésives contribuera aux initiatives stratégiques de la banque. Dans son nouveau rôle, Hatfield dirigera la stratégie marketing d'Horizon, en se concentrant sur l'amélioration de la notoriété de la marque, le développement de campagnes marketing multicanal et l'élargissement des efforts de sensibilisation communautaire locale.
Horizon Bank (NASDAQ GS: HBNC) hat John Hatfield zum Senior Vice President und Marketingdirektor ernannt. Hatfield bringt über 20 Jahre Erfahrung in strategischem Marketing, Geschäftsentwicklung und Markenführung in verschiedenen Branchen mit.
CEO Thomas Prame betonte, dass Hatfields nachgewiesene Fähigkeit, schlagkräftige Teams aufzubauen, zu den strategischen Initiativen der Bank beitragen wird. In seiner neuen Rolle wird Hatfield die Marketingstrategie von Horizon leiten, mit Fokus auf die Steigerung der Markenbekanntheit, die Entwicklung von Multichannel-Marketingkampagnen und die Erweiterung der lokalen Gemeinschaftsarbeit.
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MICHIGAN CITY, Ind., July 31, 2025 (GLOBE NEWSWIRE) -- Horizon Bank, a commercial banking subsidiary of Horizon Bancorp, Inc. (NASDAQ GS: HBNC), announced today the appointment of John Hatfield as the Senior Vice President, Director of Marketing.
“John is a seasoned professional with 20+ years of experience in strategic marketing, business development, and branding across multiple industry verticals. He brings to Horizon a proven track record of success building cohesive teams that contribute to the strategic initiatives of organizations and tangible results for our key stakeholders,” CEO and President, Thomas Prame stated. “We believe Horizon is well-positioned for future growth in our markets through enhanced brand awareness that aligns with our core business model. We have been our client’s trusted advisors for over 150 years, and we look forward to expanding on this success with John leading our Marketing strategy.”
“I am excited to join Horizon Bank and lead a team that shares Horizon’s desire to expand on its superior reputation as a trusted financial partner for our clients and the communities we serve,” stated Hatfield.
In his new role, John will lead the strategic direction of Horizon’s marketing, enhancing the brand awareness and sales effectiveness of Horizon Bank. He will provide oversight and insight into the creation of multi-channel marketing campaigns aimed at customer acquisition across all lines of business. Additionally, John will expand on Horizon’s local outreach efforts, ensuring Horizon’s desire to help the communities we call home continue to thrive.
About Horizon Bancorp, Inc.
Celebrating over 150 years of success, Horizon Bancorp, Inc. is an independent, commercial bank holding company serving Indiana and Michigan through its commercial banking subsidiary, Horizon Bank. Horizon Bank and Horizon Bancorp, Inc. may be reached online at www.horizonbank.com. Its common stock is traded on the NASDAQ Global Select Market under the symbol HBNC.
Contact: Thomas Prame
Chief Executive Officer and President
Phone: (219) 814-5983
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