Health Catalyst Announces Upfront: Market Insights on Salesforce AppExchange
Health Catalyst (Nasdaq: HCAT) has launched Upfront Market Insights on Salesforce AppExchange, enhancing healthcare organizations' ability to engage with patients through data-driven insights. The integration works seamlessly with Salesforce Health Cloud and Marketing Cloud, enabling healthcare providers to leverage advanced personalization features without additional tools or staff.
The solution allows healthcare enterprises to segment contact lists based on psychographics and create targeted patient journeys with personalized content. This integration aims to improve patient engagement in critical screenings, treatments, and healthcare resources through better understanding of patient populations and their unique motivators.
Health Catalyst (Nasdaq: HCAT) ha lanciato Upfront Market Insights su Salesforce AppExchange, potenziando la capacità delle organizzazioni sanitarie di coinvolgere i pazienti mediante insight basati sui dati. L'integrazione funziona in modo nativo con Salesforce Health Cloud e Marketing Cloud, permettendo ai fornitori di servizi sanitari di sfruttare funzionalità avanzate di personalizzazione senza bisogno di strumenti o personale aggiuntivi.
La soluzione consente alle aziende sanitarie di segmentare le liste di contatti in base a caratteristiche psicografiche e di creare percorsi paziente mirati con contenuti personalizzati. L'obiettivo è migliorare il coinvolgimento dei pazienti in screening critici, trattamenti e accesso a risorse sanitarie, grazie a una comprensione più approfondita delle popolazioni assistite e dei loro specifici fattori motivazionali.
Health Catalyst (Nasdaq: HCAT) ha lanzado Upfront Market Insights en Salesforce AppExchange, mejorando la capacidad de las organizaciones de salud para conectar con los pacientes mediante conocimientos basados en datos. La integración funciona de forma nativa con Salesforce Health Cloud y Marketing Cloud, lo que permite a los proveedores sanitarios aprovechar funciones avanzadas de personalización sin herramientas ni personal adicionales.
La solución permite segmentar listas de contactos según criterios psicográficos y crear recorridos de paciente dirigidos con contenido personalizado. Esta integración busca aumentar la participación de los pacientes en cribados críticos, tratamientos y recursos de salud mediante una mejor comprensión de las poblaciones y sus motivadores únicos.
Health Catalyst (Nasdaq: HCAT)가 Salesforce AppExchange에 Upfront Market Insights를 출시하여 의료기관이 데이터 기반 인사이트로 환자와의 소통을 강화할 수 있게 했습니다. 해당 통합은 Salesforce Health Cloud 및 Marketing Cloud와 원활하게 연동되어, 의료 제공자가 추가 도구나 인력 없이도 고급 개인화 기능을 활용할 수 있습니다.
이 솔루션은 심리적 특성(심리그래픽)에 따라 연락처 목록을 세분화하고 개인화된 콘텐츠로 목표 지향적 환자 여정을 설계할 수 있도록 합니다. 통합의 목적은 환자 집단과 그들의 고유한 동기를 더 잘 이해함으로써 중요한 검사, 치료 및 보건 자원에 대한 환자 참여를 향상시키는 것입니다.
Health Catalyst (Nasdaq: HCAT) a lancé Upfront Market Insights sur Salesforce AppExchange, renforçant la capacité des organisations de santé à engager les patients grâce à des analyses basées sur les données. L'intégration fonctionne de manière fluide avec Salesforce Health Cloud et Marketing Cloud, permettant aux prestataires de santé d'exploiter des fonctionnalités avancées de personnalisation sans outils ni personnel supplémentaires.
La solution permet aux établissements de santé de segmenter leurs listes de contacts selon des critères psychographiques et de créer des parcours patients ciblés avec du contenu personnalisé. Cette intégration vise à améliorer l'engagement des patients pour les dépistages cruciaux, les traitements et l'accès aux ressources de santé en offrant une meilleure compréhension des populations et de leurs motivations spécifiques.
Health Catalyst (Nasdaq: HCAT) hat Upfront Market Insights auf dem Salesforce AppExchange eingeführt und verbessert damit die Möglichkeiten von Gesundheitsorganisationen, mithilfe datenbasierter Erkenntnisse mit Patienten zu kommunizieren. Die Integration arbeitet nahtlos mit Salesforce Health Cloud und Marketing Cloud zusammen, sodass Leistungserbringer fortschrittliche Personalisierungsfunktionen nutzen können, ohne zusätzliche Tools oder Personal.
Die Lösung ermöglicht es Gesundheitsunternehmen, Kontaktlisten nach psychografischen Merkmalen zu segmentieren und gezielte Patientenpfade mit personalisierten Inhalten zu erstellen. Ziel der Integration ist es, das Patientenengagement bei wichtigen Vorsorgeuntersuchungen, Behandlungen und Gesundheitsangeboten zu steigern, indem Patientengruppen und ihre spezifischen Motivationen besser verstanden werden.
- Integration with Salesforce AppExchange expands market reach and accessibility
- No additional tools or manpower required for implementation
- Enhanced patient targeting and engagement capabilities through psychographic segmentation
- None.
Hospitals and Health Systems Can Now Benefit from a Validated Consumer Science Model and Proprietary Business Intelligence
Upfront's AppExchange listing makes its exclusive Market Insights available to a wider audience, layering these insights directly into existing Salesforce workflows without the need for additional tools or manpower. Now, healthcare enterprises can more deeply understand their populations, automatically segment contact lists based on psychographics, and build highly targeted journeys with content that speaks to each patient's unique motivators.
"Patients need care, but healthcare has long grappled with the best way to guide and motivate them. We can do more to ensure they get the critical screenings, treatments, and resources that lead to healthier, longer lives," said Health Catalyst Chief Technology and Product Officer Dave Ross. "Designed to enhance existing workflows, our integration works with Health Cloud and Marketing Cloud, allowing marketers to unlock the full potential of our advanced personalization to drive better health outcomes for the communities they serve."
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 9,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange, and others are among the trademarks of Salesforce, Inc.
About Health Catalyst
Health Catalyst (Nasdaq: HCAT) is a leading provider of data and analytics technology and services that ignite smarter healthcare, lighting the path to measurable clinical, financial, and operational improvement. More than 1,000 organizations worldwide rely on Health Catalyst's offerings, including our cloud-based technology ecosystem Health Catalyst Ignite™, AI-enabled data and analytics solutions, and expert services to drive meaningful outcomes across hundreds of millions of patient records. Powered by high-value data, standardized measures and registries, and deep healthcare domain expertise, Ignite helps organizations transform complex information into actionable insights. Backed by a multi-decade mission and a proven track record of delivering billions of dollars in measurable results, Health Catalyst continues to serve as the catalyst for massive, measurable, data-informed healthcare improvement and innovation.
Media Contact:
Kathryn Mykleseth
Director of PR and Communications
media@healthcatalyst.com
Investor Relations Contact:
Matt Hopper
SVP of Finance and Head of Investor Relations
ir@healthcatalyst.com
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SOURCE Health Catalyst
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