Health Catalyst Announces Upfront: Market Insights on Salesforce AppExchange
Rhea-AI Summary
Health Catalyst (Nasdaq: HCAT) has launched Upfront Market Insights on Salesforce AppExchange, enhancing healthcare organizations' ability to engage with patients through data-driven insights. The integration works seamlessly with Salesforce Health Cloud and Marketing Cloud, enabling healthcare providers to leverage advanced personalization features without additional tools or staff.
The solution allows healthcare enterprises to segment contact lists based on psychographics and create targeted patient journeys with personalized content. This integration aims to improve patient engagement in critical screenings, treatments, and healthcare resources through better understanding of patient populations and their unique motivators.
Positive
- Integration with Salesforce AppExchange expands market reach and accessibility
- No additional tools or manpower required for implementation
- Enhanced patient targeting and engagement capabilities through psychographic segmentation
Negative
- None.
News Market Reaction
On the day this news was published, HCAT gained 4.79%, reflecting a moderate positive market reaction. Argus tracked a peak move of +11.6% during that session. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $12M to the company's valuation, bringing the market cap to $261M at that time.
Data tracked by StockTitan Argus on the day of publication.
Hospitals and Health Systems Can Now Benefit from a Validated Consumer Science Model and Proprietary Business Intelligence
Upfront's AppExchange listing makes its exclusive Market Insights available to a wider audience, layering these insights directly into existing Salesforce workflows without the need for additional tools or manpower. Now, healthcare enterprises can more deeply understand their populations, automatically segment contact lists based on psychographics, and build highly targeted journeys with content that speaks to each patient's unique motivators.
"Patients need care, but healthcare has long grappled with the best way to guide and motivate them. We can do more to ensure they get the critical screenings, treatments, and resources that lead to healthier, longer lives," said Health Catalyst Chief Technology and Product Officer Dave Ross. "Designed to enhance existing workflows, our integration works with Health Cloud and Marketing Cloud, allowing marketers to unlock the full potential of our advanced personalization to drive better health outcomes for the communities they serve."
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 9,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange, and others are among the trademarks of Salesforce, Inc.
About Health Catalyst
Health Catalyst (Nasdaq: HCAT) is a leading provider of data and analytics technology and services that ignite smarter healthcare, lighting the path to measurable clinical, financial, and operational improvement. More than 1,000 organizations worldwide rely on Health Catalyst's offerings, including our cloud-based technology ecosystem Health Catalyst Ignite™, AI-enabled data and analytics solutions, and expert services to drive meaningful outcomes across hundreds of millions of patient records. Powered by high-value data, standardized measures and registries, and deep healthcare domain expertise, Ignite helps organizations transform complex information into actionable insights. Backed by a multi-decade mission and a proven track record of delivering billions of dollars in measurable results, Health Catalyst continues to serve as the catalyst for massive, measurable, data-informed healthcare improvement and innovation.
Media Contact:
Kathryn Mykleseth
Director of PR and Communications
media@healthcatalyst.com
Investor Relations Contact:
Matt Hopper
SVP of Finance and Head of Investor Relations
ir@healthcatalyst.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/health-catalyst-announces-upfront-market-insights-on-salesforce-appexchange-302537961.html
SOURCE Health Catalyst
FAQ
What is Health Catalyst's new Upfront Market Insights on Salesforce AppExchange?
How does HCAT's Upfront Market Insights integrate with Salesforce?
What benefits does Health Catalyst's Market Insights offer to healthcare providers?
When did Health Catalyst announce the Upfront Market Insights launch on Salesforce AppExchange?
