OvareGroup Announces Strategic Partnership and Investment in Argentine Creative Agency, Togetherwith
08/04/2022 - 09:21 AM
Investment fuels Togetherwith USA’s presence in North America
LOUISVILLE, Ky. & BUENOS AIRES, Argentina --(BUSINESS WIRE)--
OvareGroup , a Louisville -based media and marketing communications holding company, today announced its significant investment in Togetherwith , a global full-service ad agency with offices in Buenos Aires , Mexico City , and NYC that pairs creative with production services, integrated content, technology, data, and media. The move marks the official launch of Togetherwith USA—which includes a 15,000-square-foot production studio in Louisville . With this investment, Togetherwith USA will gain access to OvareGroup’s extensive offices across Miami , Cincinnati , Columbus , and Toronto—and its capabilities will be integrated into OvareGroup’s existing marketing services portfolio which supports clients including GE Appliances, Christus Health , Darden Restaurants, KFC , Baptist Health, and Brown-Forman. Financial terms were not disclosed.
The partnership with OvareGroup marks the official launch of Togetherwith USA—which includes a 15,000-square-foot production studio in Louisville . L to R: Santiago Puiggari ; Lulo Calió; Cruz Mujica Lainez (Photo: Business Wire)
Formerly FCB Buenos Aires, the agency was acquired in 2015 by CEO Santiago Puiggari and rebranded in 2019 as Togetherwith alongside advertising leaders Lulo Calió , CCO; and Chief Digital Officer Cruz Mujica Lainez . Togetherwith counts world-class brands including Stellantis, Jeep , RAM, Chrysler, Coca-Cola, Holcim , TravelX, and Lightning Bolt among its clients.
“Togetherwith is recognized for its high-caliber talent, award-winning creative, and uniquely cross-cultural structure that has its teams working ‘together with’ clients, talent, and agencies across Latin America and North America seamlessly,” said John Paulson , president and chief revenue officer at OvareGroup. “From a strategic and creative standpoint, this is a phenomenal combination that we look forward to putting to work on behalf of our clients.”
“Through our relationship with OvareGroup, we’re able to realize a significant opportunity to amplify creativity and creative ideas and fuse them into our client offering across the U.S. , South America , and Canada—a need that has become more punctuated by the pandemic as distributed workforces become the norm,” said Puiggari, a 20-year advertising veteran and alum of FCB Global and Grey Group who most recently served as CEO of McCann Erickson Buenos Aires .
The news follows OvareGroup’s announcement last year that it had invested in JIBE , an e-commerce agency based in Vancouver .
For more information, visit www.ovaregroup.com .
About OvareGroup
OvareGroup is a private Louisville, KY -based holding company with specialty firms in content development, marketing technology, and strategic services. We are relentlessly focused on delivering highly creative, cost-efficient content solutions at speed and scale. We operate globally with offices in Buenos Aires , Cincinnati , Columbus , Los Angeles , Mexico City , Miami , New York , San Francisco , Toronto , and Vancouver . Through our OvareVentures division, we build, acquire, and invest in businesses that can benefit from the working synergy of the OvareGroup suite of services. For more information, visit ovaregroup.com .
About Togetherwith
Togetherwith is a global full-service agency leveraging world-class creative with production services, integrated content, technology, data, and media for clients including Stellantis, Jeep , RAM, Chrysler, Coca-Cola, Holcim , TravelX, Roche, ITBA, Navent , Grupo Supervielle and Lightning Bolt. With offices in Buenos Aires , Mexico City , and NYC, our collaborative model creates fast, agile solutions that drive brands forward. For more information, visit https://togetherwith.com/ .
View source version on businesswire.com : https://www.businesswire.com/news/home/20220804005643/en/
Flight PR
Alysha Light
alysha@flightpr.com
Source: OvareGroup