Mile Marker Launches With New Business Momentum With Growth-Oriented Brands

Rhea-AI Summary

Mile Marker, a new independent media agency formed from the merger of Cage Point and PlusMedia, has announced three new agency-of-record partnerships with Bridges Consumer Healthcare, Carlin Consumer Health, and Hiscox USA.

The agency, which manages $500M in comprehensive media, will focus on driving awareness and retail sales for Bridges and Carlin's brand portfolios through an omnichannel approach, while helping Hiscox USA boost upper-funnel brand awareness within key B2B segments.

Mile Marker emphasizes an analytics-driven approach to delivering business outcomes, combining strategic precision with analytical insights across all channels. The agency serves sophisticated marketers in the small-to-medium enterprise space, with clients including FreshPet, DoorDash, Webster Bank, Harry's, and Feeding America.

Positive

• Secured three major agency-of-record partnerships
• Manages $500M in comprehensive media
• Strong client portfolio including established brands like DoorDash, Harry's, and FreshPet

Negative

• None.

The new "tell-it-like-it-is" independent media agency, spawned from the merger of Cage Point and PlusMedia, has secured AOR assignments from Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox USA.

NEW YORK, Feb. 19, 2025 /PRNewswire/ -- Mile Marker, the new-breed independent media agency tailored specifically for the ambitions of today's growth marketers, is proud to announce three new agency-of-record partnerships with Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox USA.

"All 3 of these marketers hit the bullseye of what Mile Marker seeks in client partnerships," said Shattuck Groome, Mile Marker, Chief Media Officer. "They each demand honesty, transparency and an analytics-driven approach to delivering business outcomes for their brands from their agency partners. They expect deep, best-in-class expertise across the consumer journey and its influence on all media channels. This aligns seamlessly with our agency values." 

"We are on an aggressive growth trajectory and we needed to find a media agency partner that is attuned to our mandate for quick growth and possesses the chops to fulfill it," said John Speranza, CEO at Bridges Consumer Healthcare. "Of all the agencies that came forward, Mile Marker stood out for its proven track record in shaping their clients' multichannel mix to optimize ROAS and deliver on business outcomes with a sophisticated, transparent approach to analytics and applying emerging growth channels like retail media."  

All 3 accounts were awarded to Mile Marker after comprehensive agency reviews. For Bridges and Carlin, Mile Marker is tasked with driving both awareness and retail sales for a range of brands within their portfolios with an omnichannel approach. The brief for Hiscox USA will be to drive greater upper-funnel brand awareness and consideration within its key B2B audience segments.

With an integrated set up built around a fierce commitment to elevating media performance beyond KPIs, Mile Marker will operate with full integration and technical customization to bring together brand and performance media and deliver what really matters to clients - scalable growth. Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point.

By blending the strategic precision and analytical insights from both businesses across all channels, Mile Marker represents an end to end media agency that now merges the digital and physical worlds, helping brands connect with their audiences wherever they are. The combined executive leadership team meshes an entrepreneurial and founder mindset with C-level holding company experience to drive an independent media agency with a laser focus on clients on the precipice of explosive growth.

About Mile Marker
 Mile Marker is a "tell-it-like-it-is" media agency that blends deep platform expertise with human EQ and analytical IQ. With headquarters in New York City, serving sophisticated marketers in the small-to-medium enterprise space, for whom we manage $500M in comprehensive media. Mile Marker's client roster includes FreshPet, DoorDash, Webster Bank, Harry's, Feeding America among others. For more information go to www.milemarkeragency.com.

About Bridges Consumer Healthcare Based in Chattanooga, Tennessee, Bridges' mission is to build a leading consumer healthcare company focused on OTC and personal care products and driven by consumer-led innovation and marketing. For more information, please visit www.bridgeschc.com.

About Carlin Consumer Health   Founded in 2022 and based in New York City, NY, Carlin is a consumer health business uniquely positioned to acquire leading over-the-counter brands. Carlin was formed by leading sponsors, Hildred Capital Management, Bourne Partners Strategic Capital, and The Emerson Group, and initially acquired a leading acid reducer brand, Zegerid OTC^®. For more information, please visit carlinconsumerhealth.com/.

About Hiscox
Hiscox is a global specialist insurer, headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Hiscox USA provides a variety of admitted or specialty risk solutions, including a broad spectrum of professional liability, general liability, cyber and data security, media liability, management liability, crime, entertainment, and terrorism insurance products.

Media Contact: Hank kim, hank@m8media.net

FAQ

What major partnerships did Mile Marker secure in February 2025?

Mile Marker secured agency-of-record partnerships with Bridges Consumer Healthcare, Carlin Consumer Health, and Hiscox USA in February 2025.

How much media spending does Mile Marker manage?

Mile Marker manages $500M in comprehensive media spending.

What services will Mile Marker provide for Bridges and Carlin Consumer Health?

Mile Marker will drive awareness and retail sales for their brand portfolios using an omnichannel approach.

What is Mile Marker's role for Hiscox USA?

Mile Marker will focus on driving greater upper-funnel brand awareness and consideration within Hiscox USA's key B2B audience segments.

Which companies merged to form Mile Marker?

Mile Marker was formed through the merger of Cage Point and PlusMedia.