The Home Depot Teams Up with David Beckham to Bring the FIFA World Cup 2026™ To Backyards Across the Country
The Home Depot (NYSE:HD) is the Official Home Improvement Retailer of the FIFA World Cup 2026 and launched a national campaign with David Beckham on March 19, 2026.
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Rhea-AI Summary
The Home Depot (NYSE:HD) is the Official Home Improvement Retailer of the FIFA World Cup 2026 and launched a national campaign with David Beckham on March 19, 2026. Highlights include a $10,000 gift-card sweepstakes plus a trip to the Final, in-store adidas scarf offers with select Makita purchases, a June 6 kids workshop, and Beckham-themed fan festival experiences.
The program outfits 475,000 associates with special-edition aprons and offers immersive "Beckham's Backyard" activations at FIFA Fan Festivals.
Details
News Market Reaction – HD
On Mar 19, the day this news came out, HD closed 0.82% below the previous close.
Data tracked by StockTitan Argus for the Mar 19 session.
Key Figures
- Sweepstakes gift card
- $10,000
- Home Depot gift card for backyard World Cup makeover
- World Cup final trip
- 2 tickets
- Trip package for two to FIFA World Cup 2026™ Final in New York
- Kids Workshop date
- June 6
- Soccer-themed Kids Workshop at all store locations
- Associates outfitted
- 475,000 associates
- Special-edition FIFA World Cup 2026™ aprons across North America
- Current share price
- $330.93
- Pre-news price vs 52-week range $326.31–$426.75
- Price change 24h
- -3.08%
- Move on day of FIFA World Cup 2026™ partnership headline
Previous Partnership Reports
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Nationwide Instacart partnership in Canada with same-day delivery from 175+ stores.
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Pentaleap collaboration to enhance Orange Apron Media and improve ad relevancy.
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Nationwide same-day delivery from ~2000 U.S. stores via Instacart Big & Bulky service.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
sweepstakes financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Home Depot sweepstakes, exclusive in-store and online offers, and in-person experiences give fans the tools to celebrate the FIFA World Cup 2026™ on their turf
The campaign kicks off with an exclusive World Cup Sweepstakes, giving one lucky fan a
Fans can also receive an Official FIFA World Cup 2026™ adidas scarf with the purchase of select Makita power tools — available in-store and online, with the scarf shipped directly to customers following purchase confirmation. Additionally, parents can sign up their littlest fans to participate in soccer-themed workshops.
On the ground, The Home Depot is inviting fans to official FIFA Fan Festivals™, where they can experience 'Beckham's Backyard' — one-of-a-kind immersive spaces that welcome the world into a Beckham-inspired backyard, showing fans how they can prepare to host their own watch parties, complete with pitch perfect grass.
"The FIFA World Cup 2026™ is a once-in-a-generation moment for
David Beckham Joins Team Home Depot
David Beckham, whose career spanned the Premier League, La Liga, and Major League Soccer, is joining The Home Depot as part of its FIFA World Cup 2026™ campaign, appearing in national commercials and exclusive digital content launching later this spring.
"Some of my favorite soccer memories are watching big matches with friends and family," said Beckham. "The World Cup creates that kind of excitement everywhere — not just in the stadiums, but in homes too. I love the idea of fans creating their own match-day atmosphere at home."
The Home Depot's 'Beckham's Backyard' experiences, inspired by Beckham's love of gardening and entertaining, will feature interactive soccer programming and activities that celebrate the doers who make match day happen — blending the excitement of live soccer with the spirit of getting the job done.
FIFA World Cup 2026™ Experience On the Field & In Your Backyard
The Home Depot is giving fans even more ways to get in on the games with the ultimate fan sweepstakes. Starting March 19, fans can enter through The Home Depot app for a chance to win a trip package for two to the FIFA World Cup 2026™ Final in
From the Pitch to the Aisle
Starting in May, customers who purchase select Makita power tools — including brushless drill sets, circular saws and reciprocating saws — will receive a free Official FIFA World Cup 2026™ adidas scarf, exclusively at The Home Depot. Additionally, parents can register their future doers to participate in a soccer-themed Kids Workshop — happening at all store locations on June 6th — giving kids a way to celebrate the World Cup through creativity and hands-on building.
Between now and the tournament, The Home Depot's 475,000 associates across
Visit www.homedepot.com for more exclusive content, giveaways and excitement from the Official Home Improvement Retailer of the FIFA World Cup 2026.
About The Home Depot
The Home Depot is the world's largest home improvement specialty retailer. At the end of the fourth quarter, the company operated a total of 2,359 retail stores and over 1,250 SRS locations across all 50 states, the
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SOURCE The Home Depot
FAQ
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