Heineken N.V. reports news on a global beer, cider and non-alcoholic beverage business whose brands include Heineken® and Heineken® 0.0. Coverage commonly includes trading updates, volume and revenue trends, premium and non-alcoholic brand initiatives, marketing partnerships, and changes to the company’s global capability and business-services footprint.
Company announcements also cover capital-allocation actions such as share buyback programme updates, dividend resolutions, annual general meeting voting results, remuneration policy matters, supervisory board elections, auditor appointments, sustainability themes under Brew a Better World, and operational priorities tied to the EverGreen 2030 strategy. HEINY represents the company’s ADR trading context for U.S. market reference.
Heineken Silver has announced a new collaboration with Marvel Studios, celebrating the release of 'Deadpool & Wolverine' on July 26, 2024. The campaign features Ryan Reynolds and Hugh Jackman and aims to emphasize the beer's less bitter taste. The promotion will include a television spot, in-store promotions, and extensive digital and social media support. Heineken Silver, a lighter beer with only 2.9 carbs and 95 calories, hopes to connect people by providing a less bitter experience. This partnership continues Heineken Silver's 'All The Taste, No Bitter Endings' campaign, following previous collaborations with Marvel Studios.
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