D-MARKET Electronic Services & Trading reports recurring updates as Hepsiburada, a Turkish e-commerce technology platform whose ADSs trade under HEPS. The company operates a hybrid model that combines first-party direct sales with a third-party marketplace, offering electronics and non-electronics merchandise and generating revenue from sales of goods, marketplace activity and other services.
Company announcements address unaudited financial results, order, GMV and revenue trends, and IFRS reporting adjusted under IAS 29 for hyperinflationary economies. Recurring business topics include Hepsipay digital wallets, general-purpose loans, buy now pay later, fulfillment, last-mile delivery, advertising, cross-border sales, payment services, affordability solutions, shareholder meetings, governance matters and ADR voting mechanics.
D-MARKET Electronic Services & Trading (Hepsiburada) reported robust growth in Q4 2021, with gross merchandise value (GMV) up 52.5% to TRY 9.4 billion and revenue increasing 25.4% to TRY 2,759.1 million. Active customers rose by 24.8% to 11.3 million, while order volume hit a record 17.4 million, a 53.4% increase. However, EBITDA worsened to negative TRY 676.7 million due to higher advertising and payroll costs. For the full year, GMV grew 54% to TRY 26.2 billion, surpassing guidance, but net losses increased to TRY 625.8 million compared to the previous year.
Hepsiburada (NASDAQ: HEPS), a prominent Turkish e-commerce platform, will announce its unaudited financial results for the fourth quarter and fiscal year ending December 31, 2021, on March 24, 2022. The company plans to host a conference call and live webcast for analysts and investors at 16:00 Istanbul / 13:00 London / 9:00 AM New York time on the same day. Results presentation will be accessible via their Investor Relations website.
Hepsiburada (NASDAQ: HEPS) has launched the "Women's Cooperatives: Stronger with E-Commerce in the Pandemic" project in collaboration with the ILO, I4D, and U.S. State Department. This initiative aims to enhance the digital and business skills of over 100 women from 5 cooperatives impacted by the pandemic. Participants will receive training, mentoring, and support including commission discounts and marketing assistance. Hepsiburada has previously supported 24,000 female entrepreneurs since 2017, increasing the proportion of female-led vendors on its platform from 6% to 23%.
Hepsipay, the digital wallet of Turkish e-commerce platform Hepsiburada (NASDAQ: HEPS), has introduced a 'Buy Now Pay Later' feature, marking a first for e-commerce in Turkey. This option allows users to defer payments for purchases made through the Hepsipay Wallet for one month. The payment limit is calculated based on individual shopping history. The feature is currently exclusive to products sold by Hepsiburada, with plans for potential expansion to other merchants. This initiative aims to enhance customer experience and demonstrate Hepsiburada's commitment to digital commerce in Turkey.
Confluent, Inc. (NASDAQ: CFLT) recently launched its Q1 ‘22 updates, enhancing its data streaming platform with over 50 new managed connectors, improved scalability controls, and Schema Linking capabilities. These features aim to simplify real-time data management, allowing organizations to modernize applications and optimize costs effectively. The updates cater to businesses’ growing need for real-time data integration, ensuring trusted data quality across cloud and hybrid environments. Key clients like Hepsiburada highlighted the operational simplicity and cost efficiency gained from these innovations.
Hepsiburada (NASDAQ: HEPS) and Intel (NASDAQ: INTC) have launched DigitalSME, a program aimed at supporting small and medium-size enterprises (SMEs) in Turkey. This initiative seeks to enhance e-commerce capabilities and digital transformation for SMEs by providing training, discounts on Intel products, and grants for HepsiAd, Hepsiburada's advertising platform. The program offers a 10% discount on Intel products and TRY 1,000 grants, along with training focused on enhancing online presence. This collaboration aims to boost the digital economy by empowering SMEs to reach broader markets.
Hepsipay, the digital wallet of Hepsiburada (NASDAQ: HEPS), has partnered with Istanbul Metropolitan Municipality's Istanbulkart to facilitate shopping for around 20 million Istanbulkart users on the Hepsiburada platform. This development allows users to utilize their Istanbulkart balance for purchases, broadening access to e-commerce in Turkey. The service will be operational by Q1 2022, enhancing customer experience and appealing to those without traditional banking services. The collaboration is part of Hepsiburada's goal to lead e-commerce digitalization in Turkey.
Hepsiburada's digital wallet, HepsiPay, has entered a strategic partnership with Paycell, the fintech arm of Turkcell. This agreement allows Turkcell customers to make purchases on Hepsiburada without a bank card, utilizing a new direct carrier billing feature. Starting December, this innovation aims to attract Turkey's significant unbanked population, expanding Hepsiburada's market reach. HepsiPay aims to enhance the shopping experience and increase accessibility, while Paycell has reached six million active users offering alternative payment methods, reflecting the growing demand in e-commerce.
D-MARKET Electronic Services & Trading, operating as Hepsiburada (NASDAQ: HEPS), reported its Q3 2021 financial results, showcasing a 49.8% increase in Gross Merchandise Value (GMV), reaching TRY 6.5 billion. Despite the remarkable GMV growth, revenue slightly decreased by 0.8% year-over-year to TRY 1,658.3 million. The company faced significant net losses of TRY 778.4 million, attributed to higher customer discounts and intensified competition. Active customers rose 26.1% to 10.7 million, reflecting continued engagement. Management remains optimistic, projecting around TRY 24 billion GMV for 2021.
Hepsiburada is expanding its collaboration with Google Cloud to enhance its IT infrastructure, supporting its growth in the e-commerce sector in Turkey. This partnership aims to improve customer experiences by scaling operations and leveraging advanced analytics and machine learning capabilities from Google. Hepsiburada will enhance its product offerings beyond 44 million SKUs while utilizing Google Cloud's Big Query for better data-driven decision-making. This collaboration aligns with Hepsiburada's digital transformation goals since its recent IPO on NASDAQ: HEPS.