Centro Expands Carrier Ecosystem with Addition of The Hartford to Its API-Powered RFP and Quoting Platform

Rhea-AI Summary

Centro Benefits Research announced that The Hartford (NYSE:HIG) has joined Centro's API-powered RFP and digital quoting platform on Feb. 4, 2026. The integration connects The Hartford directly to Centro's broker-carrier ecosystem to streamline digital quoting, automate workflows, and expand broker market access.

The move is positioned to accelerate broker-carrier collaboration and support faster, more accurate benefits marketing and quoting across a unified, data-driven platform.

Key Figures

Q4 2025 net income: $1.1 billion Q4 2025 EPS: $3.98 per diluted share 2025 net income: $3.8 billion +5 more

8 metrics

Q4 2025 net income $1.1 billion Net income available to common; Q4 2025

Q4 2025 EPS $3.98 per diluted share Net income available to common; Q4 2025

2025 net income $3.8 billion Full-year 2025 net income available to common

2025 EPS $13.32 per diluted share Full-year 2025 net income available to common

Net income ROE 22.0% Full-year 2025 return on equity

Series G dividend $375 per preferred share Quarterly dividend; equivalent to $0.375 per depository share

Form 144 shares 201,938 shares; $27,546,946.62 Proposed sale filed Feb 2, 2026 under Rule 144

Shares outstanding 278,650,292 shares Common shares outstanding referenced in Form 144 filing

Market Reality Check

Price: $138.44 Vol: Volume 1,921,040 is 25% a...

normal vol

$138.44 Last Close

Volume Volume 1,921,040 is 25% above the 20-day average of 1,540,392, indicating elevated interest before this news. normal

Technical Shares trade above the 200-day MA of 129.43 at a price of 138.44, near the 52-week high of 140.50.

Peers on Argus

HIG gained 0.93% with multiple peers also positive: ALL +0.33%, MKL +0.74%, WRB ...

HIG gained 0.93% with multiple peers also positive: ALL +0.33%, MKL +0.74%, WRB +2.55%, CINF +1.18%, TRV +1.29%. The momentum scanner, however, did not flag a coordinated sector move.

Historical Context

5 past events · Latest: Jan 29 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 29	Earnings results	Positive	+2.0%	Strong Q4 and full-year 2025 earnings with double-digit ROE metrics.
Jan 06	Tech expansion	Positive	-0.6%	Launch of Columbus tech hub to support AI and cloud initiatives.
Dec 17	Dividend declaration	Positive	+0.4%	Quarterly dividend announced on Series G preferred stock.
Dec 09	Claims analysis	Neutral	+0.2%	Release of multi-year analysis on top small-business claim types and costs.
Nov 20	Civic initiative	Neutral	+2.0%	CEO-led committee to develop long-term vision for City of Hartford.

Pattern Detected

Across recent events, HIG’s stock generally moved in the same direction as the apparent news tone, with one divergence on a technology expansion announcement.

Recent Company History

Over the past few months, The Hartford has reported strong financial performance and ongoing strategic initiatives. On Jan 29, it posted Q4 2025 net income of $1.1 billion and full‑year 2025 net income of $3.8 billion, with the stock up 2.03%. Other news included a new technology hub in Columbus, a preferred dividend declaration, analytics on small‑business claims, and civic engagement in Hartford. Today’s digital distribution integration builds on that technology and partnership focus.

Market Pulse Summary

This announcement highlights The Hartford’s addition to Centro’s API‑powered RFP and quoting platfor...

Analysis

This announcement highlights The Hartford’s addition to Centro’s API‑powered RFP and quoting platform, reinforcing its emphasis on digital distribution and broker connectivity. It follows strong 2025 financials, including Q4 net income of $1.1 billion and full‑year earnings of $3.8 billion, plus ongoing technology initiatives. Investors may watch how deeply this integration shapes new business flow and monitor future filings or updates that quantify adoption, efficiency gains, or premium growth linked to the partnership.

Key Terms

api, request for proposal (rfp)

2 terms

api technical

"growing API-powered Request for Proposal (RFP) and digital quoting ecosystem."

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

request for proposal (rfp) technical

"API-powered Request for Proposal (RFP) and digital quoting ecosystem."

A request for proposal (RFP) is a formal document an organization issues when it wants outside firms to compete to provide a specific product, service, or project, describing needs, evaluation criteria, and timelines. For investors it matters because RFPs reveal where future revenue or costs may come from—winning a bid can mean new contracts and growth, while the pool of competitors and requirements can affect profit margins and delivery risk, much like homeowners soliciting multiple contractor quotes before a big renovation.

AI-generated analysis. Not financial advice.

New integration deepens broker-carrier connectivity and accelerates digital benefits distribution

CLEVELAND, Feb. 4, 2026 /PRNewswire/ -- Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced the addition of The Hartford, a leader in employee benefits, to its growing API-powered Request for Proposal (RFP) and digital quoting ecosystem.

By joining Centro's platform, The Hartford becomes part of a connected, data-driven environment designed to streamline how brokers and carriers collaborate. The integration connects The Hartford directly to Centro's broker-carrier platform, creating a faster, more accurate, and fully digital workflow for benefits marketing and quoting.

"At Centro, we are building a more connected and efficient benefits ecosystem for our brokers and distribution partners," said Treg Balding, President at Centro Benefits Research. "Welcoming The Hartford to our platform is an important step in that mission. Their commitment to digital innovation and broker partnership naturally aligns with our vision for a modern, API-driven distribution model."

"At The Hartford, we recognize that the strength of our broker relationships is built on trust, collaboration, and mutual success," said Megan Holstein, head of Strategy and Growth for Employee Benefits at The Hartford. "By connecting with Centro Benefit Research's thoughtfully designed digital quoting ecosystem, we're making it easier than ever for brokers to do business with us."

With this integration, Centro continues to expand its carrier ecosystem providing brokers with broader market access, automated workflows, and a unified platform that supports smarter decision-making and better client outcomes.

For more information about Centro's API platform and broker services, visit www.centrobenefits.com.

About Centro Benefits Research

Centro Benefits Research is a leading consulting firm specializing in ancillary benefits, employee communications, and technology solutions. Through in-depth research, industry expertise, and the development of digitally driven platform efficiencies, Centro empowers brokers to deliver enhanced value and optimize the impact of their benefits investments. Centro delivers a unified suite of Ancillary RFP Marketing, Consulting, Employee Communications, and Technology Solutions. Committed to modernizing the legacy insurance process, Centro's mission is to enable all stakeholders in the system to work more effectively and drive business growth. For information, visit centrobenefitsresearch.com.

About The Hartford

The Hartford is a leader in property and casualty insurance, employee benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com.  

The Hartford Insurance Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Connecticut. For additional details, please read The Hartford's legal notice. 

Media contacts:

Rachel Pennington, Operations and Marketing, Centro
rachel.pennington@centrobenefits.com

Sperry Mylott, Director of Media and PR, The Hartford
sperry.mylott@thehartford.com 

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SOURCE Centro Benefits Research

FAQ

What does The Hartford joining Centro's platform mean for HIG shareholders?

It broadens The Hartford's digital distribution channels and broker access, potentially improving sales efficiency. According to Centro, the integration connects HIG to an automated RFP and quoting ecosystem that streamlines workflows and may support faster broker transactions.

How will Centro's API integration change broker workflows for The Hartford (HIG)?

Brokers gain a more automated, fully digital quoting workflow with The Hartford via Centro. According to Centro, the API connection aims to deliver faster, more accurate quotes and unified data to simplify benefits marketing and decision-making for brokers.

When was The Hartford added to Centro's API-powered quoting ecosystem?

The Hartford was added on February 4, 2026 as part of Centro's carrier expansion. According to Centro, the onboarding integrates HIG directly into its RFP and digital quoting platform to deepen broker-carrier connectivity.

Will the Centro-The Hartford integration affect broker market access and quoting speed?

Yes; the integration is intended to expand broker market access and accelerate quoting processes. According to Centro, connecting HIG to its platform creates a faster, more accurate, and fully digital workflow for benefits quoting and marketing.