Heineken® Is Calling People Back to the Office… But Not in the Way You Might Think
Heineken (HEINY) is launching an October UK campaign that renames select pubs “The Office” and offers a free pint of Heineken Original or Heineken 0.0 to workers redeemable Monday–Friday from 4:59pm at more than 1,000 pubs. The PR cites a OnePoll survey of 1,008 UK office workers and a CEBR report estimating after-work socialising will generate an aggregate economic footprint of £28.9bn in 2025 and support 300,000 FTE jobs. The release highlights workplace-social stats: 22m after-work pub-goers, 46% of hybrid workers missing post-work catch-ups, and 58% of Gen Z hybrid workers never meeting some colleagues in person.
The PR frames the activity as a brand effort to encourage in-person colleague connections and boost pub visits.
Heineken (HEINY) sta lanciando una campagna in ottobre nel Regno Unito che rinomina alcuni pub come “The Office” e offre a lavoratori una pinta gratuita di Heineken Original o Heineken 0.0 riscattabile dal lunedì al venerdì dalle 16:59 in più di 1.000 pub. La PR cita un sondaggio OnePoll su 1.008 lavoratori d'ufficio nel Regno Unito e un rapporto CEBR che stima che socializzare dopo lavoro genererà un'impronta economica aggregata di £28,9 miliardi nel 2025 e sosterrà 300.000 posti di lavoro a tempo pieno equivalenti. Il comunicato mette in risalto statistiche sullo sviluppo sociale sul posto di lavoro: 22 milioni di frequentatori di pub dopo lavoro, 46% dei lavoratori ibridi che perdono gli incontri post-lavoro, e 58% dei giovani della Gen Z ibridi che non incontrano mai alcuni colleghi di persona.
Il comunicato presenta l'attività come uno sforzo del marchio per favorire connessioni tra colleghi di persona e aumentare le visite ai pub.
Heineken (HEINY) está lanzando una campaña en octubre en Reino Unido que renombra algunos pubs como “The Office” y ofrece a los trabajadores una pinta gratis de Heineken Original o Heineken 0.0 canjeable de lunes a viernes a partir de las 4:59 pm en más de 1.000 pubs. La PR cita una encuesta de OnePoll de 1.008 trabajadores de oficina del Reino Unido y un informe del CEBR que estima que socializar después del trabajo generará una huella económica agregada de £28,9 mil millones en 2025 y respaldará 300.000 puestos de trabajo equivalentes a tiempo completo. El comunicado destaca estadísticas de socialización en el lugar de trabajo: 22 millones de asistentes a pubs tras el trabajo, 46% de los trabajadores híbridos que extrañan encuentros posteriores al trabajo, y 58% de los trabajadores híbridos de la Gen Z que nunca se reúnen en persona con algunos colegas.
El comunicado enmarca la actividad como un esfuerzo de la marca para fomentar conexiones presenciales entre colegas y aumentar las visitas a los pubs.
하이네켄(HEINY)은 10월 영국 캠페인을 시작하며 일부 펍의 이름을 “The Office”로 바꾸고 월요일~금요일 오후 4:59에 Heineken Original 또는 Heineken 0.0의 무료 잔을 직원들이 교환할 수 있도록 1,000곳이 넘는 펍에서 제공한다. PR은 영국 내 사무직 노동자 1,008명의 OnePoll 설문과 CEBR 보고서를 인용하며, 근무 후 사회활동이 2025년에 289억 파운드의 경제적 발자국을 생성하고 30만 명의 전일제 고용을 지원할 것이라고 추정한다. 발표는 직장 내 사회화 통계를 강조한다: 2,200만 명의 하근무후 펍 이용자, 46%의 하이브리드 근로자가 퇴근 후 만남을 놓치고, 58%의 Gen Z 하이브리드 근로자가 일부 동료를 대면으로 만나는 일이 전혀 없다고 한다.
PR은 이 활동을 대면 동료 연결을 촉진하고 펍 방문을 늘리기 위한 브랜드 노력으로 설명한다.
Heineken (HEINY) lance une campagne d'octobre au Royaume-Uni qui renomme certains pubs “The Office” et offre une pinte gratuite de Heineken Original ou Heineken 0.0 aux travailleurs, échangeable du lundi au vendredi à partir de 16h59 dans plus de 1 000 pubs. Le communiqué de presse cite une enquête OnePoll auprès de 1 008 salariés de bureaux au Royaume-Uni et un rapport du CEBR estimant que les activités sociales après le travail généreront une empreinte économique agrégée de £28,9 milliards en 2025 et soutiendront 300 000 emplois équivalents à temps plein. Le communiqué met en avant des statistiques sociales au travail : 22 millions de personnes allant au pub après le travail, 46% des travailleurs hybrides manquent les rencontres après le travail, et 58% des travailleurs hybrides de la génération Z ne rencontrent jamais certains collègues en personne.
Le PR présente l'activité comme un effort de la marque pour favoriser les connexions en personne entre collègues et augmenter les visites aux pubs.
Heineken (HEINY) startet im Oktober eine Kampagne im Vereinigten Königreich, die ausgewählte Pubs in „The Office“ umbenennt und Arbeitnehmern ein kostenloses Pint Heineken Original oder Heineken 0.0 anbietet, einlösbar von Montag bis Freitag ab 16:59 Uhr in mehr als 1.000 Pubs. Die PR zitiert eine OnePoll-Umfrage unter 1.008 britischen Büroangestellten und einen CEBR-Bericht, der schätzt, dass das soziale Ausgehen nach der Arbeit 2025 eine aggregierte wirtschaftliche Fußabdruck von £28,9 Mrd. generieren und 300.000 Vollzeitstellen unterstützen wird. Die Mitteilung hebt arbeitsplatzbezogene Sozialstatistiken hervor: 22 Mio. Pub-Besucher nach der Arbeit, 46% der hybriden Arbeitnehmer verpassen Nach-Work-Treffen, und 58% der Gen-Z-Hybriden Arbeitnehmer treffen einige Kollegen nie persönlich.
Die PR rahmt die Aktivität als Markenanstrengung, persönliche Verbindungen zwischen Kollegen zu fördern und Pub-Besuche zu steigern.
هينكن (HEINY) تطلق حملة في أكتوبر في المملكة المتحدة تُعيد تسمية بعض الحانات إلى “The Office” وتوفر للعمال كوباً مجانياً من Heineken Original أو Heineken 0.0 يمكن استبداله من الاثنين إلى الجمعة ابتداءً من 4:59 مساءً في أكثر من 1,000 حانة. وتستند العلاقات العامة إلى استقصاء OnePoll لـ 1,008 من موظفي المكاتب في المملكة المتحدة وتقرير CEBR الذي ي قدر بأن التشابك الاجتماعي بعد العمل سيولّد بصمة اقتصادية إجمالية قدرها £28.9 مليار في 2025 ويدعم 300,000 وظيفة بدوام كامل مكافئ. يبرز البيان الصحفي إحصاءات العمل-المهنية: 22 مليون من رواد الحانات بعد العمل، و46% من العمال الهجينيين يفوتون لقاءاتهم بعد العمل، و58% من موظفي جيل Z الهجين لا يلتقون بعض الزملاء شخصياً.
يصوّر البيان هذه الفعالية كجهد علامة تجارية لتعزيز الاتصالات الواقعية بين الزملاء وزيادة زيارات الحانات.
喜力（HEINY） 将在十月于英国推出一项活动，将部分 pubs 更名为 “The Office”，并向员工提供免费的 Heineken Original 或 Heineken 0.0 啤酒，工作日从 4:59pm 可在超过 1,000 家 pubs 兑换。公关引用 OnePoll 对 1,008 名英国办公人员 的调查以及 CEBR 报告，估计下班后的社交将于 2025 年产生总计经济足迹达 289 亿英镑，并支持 30 万个全职工作岗位。公告还强调工作场所的社交统计数据：下班后去酒吧的人数约 2200 万，46% 的混合工作者错过下班后的聚会，58% 的 Gen Z 混合工作者未曾与某些同事当面会面。
公关将此活动视为品牌努力，旨在促进同事之间的面对面联系并提升酒吧访问量。
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- As debate rages on about going back to physical desks five days a week, Heineken® has cheekily renamed pubs across the UK to ‘The Office’ to celebrate one of the best parts of the working day - after-work socialising
- It comes as almost half of hybrid workers (
46% ) say they’re missing out on catch-ups with colleagues outside the office - New report shows after-work socialising will contribute
£28.9b n to the UK economy this year, and every£10 spent in places like the pub brings an additional£13.40 t o the nation’s coffers - This October, Heineken® is making the return to the office that little bit more palatable by offering the UK’s 22m after work pub-goers a chance to get a free pint which can be redeemed with colleagues Monday - Friday from 4.59pm
LONDON, Oct. 06, 2025 (GLOBE NEWSWIRE) -- A third of UK workers have seen changes in their working patterns to spend more time at their offices in the past six months, and Heineken® has set out its stall: it wants more Brits in the office.
Only with a bit of a twist: the beer brand is renaming pubs across the UK to ‘The Office’ to spotlight the silver lining of being back at your desk - the bit that comes right after.
Whether it’s the commute, the unspoken rule of needing to make everyone a cup of coffee, or simply the need to put something smart on, we’ve all had our fair share of gripes with heading back to the office. But one thing’s been overlooked in the years-long debate - and that’s the value of catching up with colleagues to socialise after work.
Heineken® has long championed making connections with people face to face, and now, with
Some 22 million people across the UK enjoy after work socialising with their colleagues, but that figure has seen a slight reduction from pre-pandemic figures (down
The after-work social has long been a sacred British tradition, fostering connections and fuelling productivity. Some
It should be no surprise, then, that a new report by the Centre for Economics and Business Research showed that every
In fact, after-work socialising is set to sustain an aggregate economic footprint of
What’s more, some
Nabil Nasser, Global Head of Heineken®, said: "The return-to-office chat continues to stir up debate. After years of video calls and virtual cheers it’s safe to say that while we might not miss the office, we’ve certainly missed those real, in-person laughs with our colleagues. At Heineken, we’ve always believed the best moments happen when people get together, so this month we’re raising our pints to ‘circling back’ to our colleagues – at the pub."
While a handful of pubs are cheekily changing their signs, more than 1,000 pubs in England are taking part in the offer of a free pint of Heineken or Heineken 0.0 to share with colleagues. Simply sign up here to receive a voucher, which can be shared with up to three friends (one pint per person), Monday to Friday throughout October from 4:59pm. In Scotland and Wales, scan the QR code in-pub or head online after 4:59pm for the chance to win limited-edition Heineken merch.
Notes to editors Media contact:
heinekencultureuk@wearetheromans.com
Additional statistics:
- Londoners are the most enthusiastic after-work socialisers: some
87.6% head out with their colleagues at least once a year - Workers in science, technology and research are the most likely to socialise with colleagues - and it is no coincidence these workers are also most likely to be back in the office five days a week
Research Credits:
*Heineken commissioned a survey of 1,008 UK office workers. Research conducted by OnePoll, August 2025.
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*Separately, Heineken commissioned a report titled ‘The economic value of after-work occasions’ by the Centre for Economics and Business Research, produced in collaboration with the British Bar and Pub Association, the UK’s leading trade association representing pubs and breweries.
About Heineken®
HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.
HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN® has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding
N.V. (OTCQX: HKHHY)
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/617c330e-db2c-417a-8bf8-67cd404c38da
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d4aeb8ef-43a9-4088-bdad-5280393758a5
FAQ
What offer is Heineken (HEINY) running in the UK in October 2025?
Which research does Heineken cite about the economic value of after-work socialising?
What survey results did Heineken (HEINY) report about hybrid workers and after-work meetups?
How many UK people does the PR say enjoy after-work socialising?
How can workers redeem Heineken’s free-pint voucher?
How many pubs are participating in Heineken’s UK ‘The Office’ campaign?
