Heineken Holding N.V. (HKHHY) reports news tied to its role as a holding company with a participating interest in Heineken N.V. and related management, supervision and service activities. Coverage includes share buyback transaction reports, annual general meeting resolutions, dividends, distributions from reserves, board and remuneration matters, and trading updates connected to the Heineken group.
Company updates also reflect HEINEKEN's beer and cider portfolio, including the Heineken® brand, Heineken® 0.0, premium beer, low- and non-alcoholic beverages, global brands, local power brands and beyond-beer products. Operating news may cover volume, revenue, geographic markets, brand partnerships, sustainability themes and production activities across breweries, malteries, cider plants and other facilities.
Heineken Silver has announced a new collaboration with Marvel Studios, celebrating the release of 'Deadpool & Wolverine' on July 26, 2024. The campaign features Ryan Reynolds and Hugh Jackman and aims to emphasize the beer's less bitter taste. The promotion will include a television spot, in-store promotions, and extensive digital and social media support. Heineken Silver, a lighter beer with only 2.9 carbs and 95 calories, hopes to connect people by providing a less bitter experience. This partnership continues Heineken Silver's 'All The Taste, No Bitter Endings' campaign, following previous collaborations with Marvel Studios.
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