Innovative Partnerships Group Taps Eric Marton to Lead New IPG Health Division
08/24/2021 - 08:00 AM
LOS ANGELES --(BUSINESS WIRE)--
Innovative Partnerships Group IPG Health , focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton , who joins IPG as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. Beyond IPG Health , Marton will also play a critical role in accelerating the company’s overall growth and expanding its technology portfolio.
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Innovative Partnerships Group (IPG) announced today the formation of a new division, IPG Health , focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton , who joins IPG as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. (Photo: Business Wire)
“The IPG team has created extraordinary value throughout the sports world over the years and has now become the only firm of its kind to leverage these unique revenue models on behalf of the healthcare industry,” said Innovative Partnerships Group founder and CEO Jeff Marks . “With Eric’s help, IPG is trailblazing a completely new business space and transforming traditional thinking around the capital stack for healthcare and academic institutions. Eric’s business acumen as well as the depth and breadth of his experience and relationships make him an ideal managing partner as IPG continues its successful expansion into untapped industries.”
IPG Health has already begun working with several clients in the healthcare and life sciences industry including Ascension, Bayer (OTC: BAYRY), eHealth (NASDAQ: EHTH), Herbalife (NYSE: HLF), Orlando Health , The University of California San Diego , and Water Street . Today’s healthcare organizations are thinking more creatively than ever about ways to maximize their financing options, and IPG Health is committed to uncovering new revenue sources and reimagining existing corporate relationships. IPG plans to help these organizations through implementing transformational initiatives around facility development, technology, research, education and clinical programs in order to grow corporate partnership value, elevate corporate philanthropy, transform vendor relationships into long-term, revenue-generating partnerships, and apply sports & entertainment partnership strategies to healthcare.
Marton’s experience spans numerous corporate leadership roles including venture partner at Wavemaker Three-Sixty Health , chief strategy officer of the Verity Health System , CEO of the Verity Physician Network, CEO of Surgical Partners of California , executive director at Cedars-Sinai Medical Center , President/CEO of the California Heart Center at UCLA , and managing partner at Catalyst Venture Group .
Marton has been a member of the Young Presidents’ Organization (YPO) since 2007 and serves on the boards of directors of several not-for-profit and for-profit companies. He is a frequent speaker and panelist at industry conferences and a guest lecturer for the schools of business, medicine, and public policy at the University of California, Los Angeles as well as the University of Southern California .
About Innovative Partnerships Group
Los Angeles -based Innovative Partnerships Group is a leader in developing long-term, revenue-generating business relationships between global brands and high-profile sports and entertainment venues as well as other prestige properties. The company is known for naming rights, founding partnerships and long-term sponsorship transactions. The company’s proprietary Partnership Intelligence™ system allows properties and brands to accurately assess the value of these deals and compare their impact to traditional media advertising. For more information, visit www.ipg360.com .
View source version on businesswire.com : https://www.businesswire.com/news/home/20210824005148/en/
Stefan Pollack
The Pollack Group
stefan@pollackgroup.com
Source: Innovative Partnerships Group
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herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. our nutrition, weight-management and personal care products are available exclusively through dedicated independent members in more than 90 countries. herbalife is a publicly traded company on the new york stock exchange (nyse: hlf) with more than 7,500 employees and millions of customers. the company reported net sales of $5.0 billion in 2014. herbalife sponsors more than 150 sporting events, teams and athletes that define the company’s commitment to a healthy active life supported by good nutrition, a commitment that is also reflected in the wellness programs and fitness facilities provided for employees. a career at herbalife offers a chance to change lives. we offer progressive career paths coupled with outstanding benefits that will keep you fit for life, with locations in torrance, ca; downtown la, ca; carson, ca; lake forest, ca; winston-salem, nc, memphis, tn; phoenix, a
