Harmonic Enhances Fan Experiences with Live Sports Streaming Solution

Rhea-AI Summary

Harmonic (NASDAQ: HLIT) has unveiled significant enhancements to its live sports streaming solution, combining VOS®360 Media SaaS and VOS360 Ad SaaS platforms. The upgraded solution introduces several key features including geo-synced low latency streaming with sub-five-second latency, interactive multiview capabilities through partnerships with Skreens and VisualOn, and AI-driven highlight creation.

The platform strengthens content protection through advanced anti-piracy features including forensic watermarking and geo-blocking. Additionally, it enables new revenue streams through in-stream advertising with server-side insertion of addressable ad formats like double-box and dynamic L-bars, strategically placed during game moments.

Positive

• Introduction of sub-five-second latency streaming while maintaining geo-redundancy
• New revenue potential through advanced in-stream advertising capabilities
• Enhanced content protection with forensic watermarking and geo-blocking features
• AI-driven automatic highlight creation and scene detection capabilities
• Partnership with Skreens and VisualOn for advanced multiview experiences

Negative

• None.

News Market Reaction – HLIT

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In the Aug 26 session, HLIT gained 0.75%, reflecting a mild positive market reaction.

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Innovative Features Include Geo-synced Low Latency, Interactive Multiview, AI-Driven Highlight Creation, Robust Anti-Piracy Protections and In-Stream Ads

SAN JOSE, Calif., Aug. 26, 2025 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced a series of new innovations to its live sports streaming solution that enhance fan engagement, protect sports content against piracy and maximize monetization for service providers and sports broadcasters. Comprised of VOS^®360 Media SaaS and VOS360 Ad SaaS, Harmonic's cloud-native streaming solution transforms sports viewing experiences through advanced features such as geo-synced low latency, interactive multiview, real-time AI-driven highlight creation, robust anti-piracy safeguards and in-stream advertising. Harmonic will showcase the breakthrough solution at IBC2025.

"The latest advancements to our live sports streaming solution redefine the playbook for next-gen fan experiences," said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. "As a leading technology provider in live sports streaming, we continue to invest in meaningful enhancements such as low-latency streaming and seamless redundancy. We are also expanding our ecosystem through partner integrations. These efforts enable service providers and sports broadcasters to deliver more immersive and engaging fan experiences while protecting premium assets and driving new revenue."

Delivering Next-Gen Sports Streaming with Low Latency
Harmonic's live sports streaming solution enables service providers and sports broadcasters to deliver low-latency streams while maintaining a geo-redundant architecture with seamless failover. By overcoming key technical barriers, the solution enables synchronized delivery of low-latency streams from two redundant VOS360 platforms. This is a significant advancement for the video industry, enabling sub-five-second latency without compromising reliability.

Transforming Fan Engagement with Multiview and AI-Driven Highlight Creation
Harmonic is partnering with industry-leading technology providers Skreens and VisualOn to offer engaging multiview experiences on its live sports streaming solution. Leveraging advanced multiview capabilities, fans can watch and interact with multiple live games on the same screen.

Harmonic's live sports streaming solution elevates fan engagement by enabling automatic scene detection and analysis as well as AI-driven sports clipping for real-time highlight creation.

Reducing Sports Piracy through CDN and Watermarking Integrations
Harmonic is combatting sports piracy by integrating sophisticated anti-piracy features, including forensic watermarking and geo-blocking, on its live sports streaming solution. The solution features CDN-level authentication and access control services, as well as dynamic watermarking services provided by key technology vendors, allowing content providers to quickly identify piracy sources and stop content restreaming.

Unlocking New Revenue Streams with In-Stream Advertising
Harmonic's live sports streaming solution provides in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars. The in-stream ads can be strategically placed at high- and low-action moments of the game. This is achieved through automated triggering from external data feeds, via manual operation or with AI-enhanced automatic ad triggering. Dynamic integration of in-stream ads within live programming preserves viewer engagement, amplifies brand awareness and maximizes monetization opportunities for sports publishers.

Harmonic will demonstrate its innovative live sports streaming solution at IBC2025, Sept. 12-15 in booth 1.B20. To schedule a meeting with Harmonic, visit www.harmonicinc.com/video-streaming/events/ibc/. More information about Harmonic and the company's solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com. 

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

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SOURCE Harmonic Inc.

FAQ

What new features did Harmonic (HLIT) add to its sports streaming solution in 2025?

Harmonic added geo-synced low latency streaming, interactive multiview, AI-driven highlight creation, enhanced anti-piracy features, and in-stream advertising capabilities to its VOS®360 platform.

How does Harmonic's new streaming solution combat sports piracy?

The solution implements forensic watermarking, geo-blocking, and CDN-level authentication to identify and stop content restreaming quickly.

What is the latency performance of Harmonic's new sports streaming platform?

The platform achieves sub-five-second latency while maintaining geo-redundant architecture with seamless failover.

How does Harmonic's new platform generate revenue through advertising?

The platform enables server-side insertion of addressable ad formats like double-box and dynamic L-bars, triggered automatically through AI, external data feeds, or manual operation.

What viewing features does Harmonic's sports streaming solution offer fans?

Fans can access interactive multiview capabilities to watch multiple live games on one screen, along with AI-generated real-time highlights and scene detection.