Harmonic Enhances Fan Experiences with Live Sports Streaming Solution
Harmonic (NASDAQ: HLIT) has unveiled significant enhancements to its live sports streaming solution, combining VOS®360 Media SaaS and VOS360 Ad SaaS platforms. The upgraded solution introduces several key features including geo-synced low latency streaming with sub-five-second latency, interactive multiview capabilities through partnerships with Skreens and VisualOn, and AI-driven highlight creation.
The platform strengthens content protection through advanced anti-piracy features including forensic watermarking and geo-blocking. Additionally, it enables new revenue streams through in-stream advertising with server-side insertion of addressable ad formats like double-box and dynamic L-bars, strategically placed during game moments.
Harmonic (NASDAQ: HLIT) ha presentato importanti miglioramenti alla sua soluzione di streaming live per eventi sportivi, integrando le piattaforme VOS®360 Media SaaS e VOS360 Ad SaaS. La versione aggiornata introduce funzionalità chiave come streaming a bassa latenza geo-sincronizzato con latenza inferiore ai cinque secondi, viste multischermo interattive grazie alle partnership con Skreens e VisualOn, e la creazione di highlight guidata dall’IA.
La piattaforma potenzia la protezione dei contenuti con funzionalità anti-pirateria avanzate come watermark forense e geo-blocking. Inoltre abilita nuove fonti di ricavo con pubblicità in-stream, mediante inserimento lato server di formati pubblicitari indirizzabili come double-box e L-bar dinamiche, posizionati strategicamente nei momenti salienti della partita.
Harmonic (NASDAQ: HLIT) ha anunciado mejoras importantes en su solución de streaming en vivo para deportes, combinando las plataformas VOS®360 Media SaaS y VOS360 Ad SaaS. La solución actualizada incorpora funciones clave como streaming geo-sincronizado de baja latencia con menos de cinco segundos de retraso, capacidades multivista interactivas mediante asociaciones con Skreens y VisualOn, y la creación de highlights impulsada por IA.
La plataforma refuerza la protección de contenidos con medidas anti-piratería avanzadas, incluyendo watermarking forense y bloqueo geográfico. Además, permite nuevas fuentes de ingresos mediante publicidad in-stream con inserción del lado del servidor de formatos publicitarios direccionables como double-box y L-bars dinámicas, colocados estratégicamente durante los momentos clave del partido.
Harmonic(NASDAQ: HLIT)은 VOS®360 Media SaaS와 VOS360 Ad SaaS 플랫폼을 결합한 라이브 스포츠 스트리밍 솔루션의 대대적인 개선 사항을 공개했습니다. 업그레이드된 솔루션은 5초 이하 지연의 지리동기화 저지연 스트리밍, Skreens 및 VisualOn과의 파트너십을 통한 인터랙티브 멀티뷰 기능, 그리고 AI 기반 하이라이트 생성 등 주요 기능을 도입합니다.
플랫폼은 포렌식 워터마킹과 지오블로킹을 포함한 고급 불법복제 방지 기능으로 콘텐츠 보호를 강화합니다. 또한 서버사이드 삽입을 통해 주소 지정 가능한 광고 형식인 더블박스 및 동적 L-바 등으로 전략적 경기 장면에 배치되는 인스트림 광고로 새로운 수익원을 창출할 수 있게 합니다.
Harmonic (NASDAQ: HLIT) a dévoilé des améliorations majeures de sa solution de streaming sportif en direct, combinant les plateformes VOS®360 Media SaaS et VOS360 Ad SaaS. La solution améliorée introduit des fonctionnalités clés telles que le streaming basse latence géo-synchronisé avec une latence inférieure à cinq secondes, des capacités multivues interactives via des partenariats avec Skreens et VisualOn, et la création de highlights pilotée par l’IA.
La plateforme renforce la protection des contenus grâce à des mécanismes anti-piratage avancés incluant le watermarking judiciaire et le géo-blocage. Elle ouvre également de nouvelles sources de revenus via la publicité in-stream avec insertion côté serveur de formats publicitaires adressables comme le double-box et les L-bars dynamiques, placés stratégiquement lors des moments forts des matchs.
Harmonic (NASDAQ: HLIT) hat bedeutende Verbesserungen seiner Live-Sport-Streaming-Lösung vorgestellt, in der die Plattformen VOS®360 Media SaaS und VOS360 Ad SaaS kombiniert werden. Die aktualisierte Lösung bietet wichtige Funktionen wie geo-synchronisiertes Low-Latency-Streaming mit unter fünf Sekunden Latenz, interaktive Multiview-Funktionen durch Partnerschaften mit Skreens und VisualOn sowie KI-gestützte Highlight-Erstellung.
Die Plattform stärkt den Inhaltschutz durch fortschrittliche Anti-Piraterie-Funktionen wie forensisches Watermarking und Geo-Blocking. Zusätzlich ermöglicht sie neue Einnahmequellen durch In-Stream-Werbung mittels serverseitiger Einspielung adressierbarer Anzeigenformate wie Double-Box und dynamische L-Bars, strategisch in Spielsituationen platziert.
- Introduction of sub-five-second latency streaming while maintaining geo-redundancy
- New revenue potential through advanced in-stream advertising capabilities
- Enhanced content protection with forensic watermarking and geo-blocking features
- AI-driven automatic highlight creation and scene detection capabilities
- Partnership with Skreens and VisualOn for advanced multiview experiences
- None.
Insights
Harmonic's enhanced sports streaming solution brings significant technical advancements that could strengthen their competitive position in the growing sports streaming market.
Harmonic's latest enhancements to its VOS®360 sports streaming platform represent a strategic evolution in the company's product portfolio. The solution addresses several critical pain points in sports streaming: latency issues, viewer engagement, content protection, and monetization - all key factors driving streaming platform selection by major sports broadcasters.
The sub-five-second latency capability while maintaining geo-redundancy solves a significant technical challenge in the industry. This is particularly valuable for sports broadcasting where real-time delivery is crucial for maintaining viewer satisfaction and preventing spoilers from faster broadcast channels or social media.
The partnerships with Skreens and VisualOn for multiview capabilities, along with AI-driven highlight creation, position Harmonic to capitalize on the growing trend of personalized viewing experiences. Sports viewers increasingly expect customizable interfaces and instant access to key moments - features that typically command premium subscription pricing.
Perhaps most significant from a revenue perspective is the enhanced monetization through in-stream advertising with contextual targeting based on game action levels. This addresses a persistent challenge in sports broadcasting: maintaining ad revenue without disrupting viewer engagement. The strategic placement of ads during appropriate moments using AI-driven triggers could potentially increase both ad effectiveness and viewer retention.
The anti-piracy integrations address a multi-billion dollar problem in sports broadcasting, potentially making Harmonic's solution particularly attractive to premium sports rights holders who lose substantial revenue to illegal streams. By incorporating these protective measures directly into their platform, Harmonic is differentiating its offering in a crowded market while addressing a critical concern for high-value clients.
Innovative Features Include Geo-synced Low Latency, Interactive Multiview, AI-Driven Highlight Creation, Robust Anti-Piracy Protections and In-Stream Ads
"The latest advancements to our live sports streaming solution redefine the playbook for next-gen fan experiences," said Gil Rudge, senior vice president, solutions and
Delivering Next-Gen Sports Streaming with Low Latency
Harmonic's live sports streaming solution enables service providers and sports broadcasters to deliver low-latency streams while maintaining a geo-redundant architecture with seamless failover. By overcoming key technical barriers, the solution enables synchronized delivery of low-latency streams from two redundant VOS360 platforms. This is a significant advancement for the video industry, enabling sub-five-second latency without compromising reliability.
Transforming Fan Engagement with Multiview and AI-Driven Highlight Creation
Harmonic is partnering with industry-leading technology providers Skreens and VisualOn to offer engaging multiview experiences on its live sports streaming solution. Leveraging advanced multiview capabilities, fans can watch and interact with multiple live games on the same screen.
Harmonic's live sports streaming solution elevates fan engagement by enabling automatic scene detection and analysis as well as AI-driven sports clipping for real-time highlight creation.
Reducing Sports Piracy through CDN and Watermarking Integrations
Harmonic is combatting sports piracy by integrating sophisticated anti-piracy features, including forensic watermarking and geo-blocking, on its live sports streaming solution. The solution features CDN-level authentication and access control services, as well as dynamic watermarking services provided by key technology vendors, allowing content providers to quickly identify piracy sources and stop content restreaming.
Unlocking New Revenue Streams with In-Stream Advertising
Harmonic's live sports streaming solution provides in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars. The in-stream ads can be strategically placed at high- and low-action moments of the game. This is achieved through automated triggering from external data feeds, via manual operation or with AI-enhanced automatic ad triggering. Dynamic integration of in-stream ads within live programming preserves viewer engagement, amplifies brand awareness and maximizes monetization opportunities for sports publishers.
Harmonic will demonstrate its innovative live sports streaming solution at IBC2025, Sept. 12-15 in booth 1.B20. To schedule a meeting with Harmonic, visit www.harmonicinc.com/video-streaming/events/ibc/. More information about Harmonic and the company's solutions is available at www.harmonicinc.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.
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SOURCE Harmonic Inc.
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