NEW parodontax Gum Strengthen & Protect Launches as a Daily Solution for Long-Term Gum Protection

Key Terms

hyaluronic acid medical

A naturally occurring molecule that acts like a tiny sponge, holding water in skin, joints and eyes to keep tissues plump and lubricated. Investors track products containing hyaluronic acid because they power large markets—such as skincare, injectable fillers, eye drops and wound treatments—so demand, regulatory approvals, manufacturing capacity and raw-material costs can meaningfully affect a company’s sales and profit outlook.

plaque bacteria medical

Plaque bacteria are the microbes that live in the sticky, film-like buildup on teeth; left unchecked they cause cavities and gum inflammation and can contribute to broader health problems. For investors, they matter because demand for toothpastes, mouthwashes, dental services, diagnostics, drugs and devices is driven by how well companies prevent or treat these bacteria—think of them like household mold that creates ongoing repair costs, product markets and regulatory scrutiny.

fluoride medical

Fluoride is the negatively charged form of the element fluorine, commonly added to toothpaste, mouth rinses and some public water systems to help prevent tooth decay, and also used as a chemical input in industries like metal processing and manufacturing. Investors care because regulatory choices, public health programs and supply or price shifts can quickly change demand, costs and reputational risk for companies across consumer products, utilities and chemicals—like a traffic signal that signals when sectors should slow down or go.

alcohol-free medical

Alcohol-free describes a product formulation or label indicating no intentional use of ethanol or similar alcohols, or that any residual alcohol is below a regulatory threshold. For investors, this matters because it affects which customers can use the product, how it’s marketed and priced, and which rules apply for labeling and distribution—similar to how a recipe without a key ingredient opens it to people with dietary restrictions and different sales channels.

From the gum expert brand, the new daily toothpaste and mouthwash help strengthen and protect gums, supporting healthy gum hydration, while featuring hyaluronic acid for enhanced foaming and freshness.

Key Takeaways:

• parodontax expands its gum care portfolio with NEW Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid^
• Gum Strengthen & Protect is formulated to:
  • Strengthen the gum seal for long-lasting gum protection with continued twice daily use
  • Kill plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth with continued twice daily use
  • Support healthy gum hydration
• Enhanced with Hyaluronic Acid^ as part of everyday oral care across two format options:
  • Fresh Mint Toothpaste
  • Icy Mint Mouthwash

WARREN, N.J.--(BUSINESS WIRE)-- parodontax, the gum expert brand from Haleon, has launched NEW parodontax Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid^, a daily oral care innovation formulated to strengthen the gum seal where gums and teeth meet for long-lasting gum protection*.

parodontax expands its gum care portfolio with NEW Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid.

As consumers increasingly embrace preventative health habits, gums remain one of the most overlooked foundations of overall health. According to the American Dental Association, research has identified associations between gum disease and conditions such as heart disease and diabetes, highlighting the connection between oral health and broader wellness. Despite this, gum care is often underprioritized. Haleon’s World of Oral Health Study found that four of the top five oral health concerns are teeth-related, with only one focused on gums.

Building on its legacy of specialized oral care products for gum health, parodontax developed Gum Strengthen & Protect to make daily gum protection simple and consistent. Designed for everyday use, it helps strengthen gum resilience and protect against gum problems with continued twice-daily use.

The new line is enhanced with hyaluronic acid, a well-known ingredient across skincare and wellness. In the toothpaste, hyaluronic acid contributes to foaming action during brushing. In the mouthwash, it provides extra freshness. Together, the formulas help support a hydrated, healthier-feeling gum experience as part of everyday oral care.

“Gum health is foundational to overall wellness, yet it’s often overlooked in daily routines,” said Amy Sharon, Brand Director of parodontax, Haleon. “With parodontax Gum Strengthen & Protect with Hyaluronic Acid, we’re reinforcing the importance of proactive gum care by making it simple to incorporate into everyday brushing and mouthwashing. By combining our gum expertise with a sensorial boost from hyaluronic acid for enhanced foaming and freshness, we’re helping people stay consistent with their routines and protect their gums for the long term.”

Available in Two Formats to Meet Gum Protection Needs

The parodontax Gum Strengthen & Protect with Hyaluronic Acid line is available in toothpaste and mouthwash formats and can be used separately or together as part of a daily gum care routine.

• Fresh Mint Toothpaste — Enhanced with hyaluronic acid for foaming action, this fluoride toothpaste strengthens the gum seal where gums and teeth meet, helping protect against gum problems returning with continued twice-daily use.
• Icy Mint Mouthwash — Formulated with hyaluronic acid for extra freshness, this alcohol-free mouthwash kills plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth.

parodontax Gum Strengthen & Protect is now available at major retailers nationwide, including Amazon, Walmart, CVS, and Target.

For more information, visit www.parodontax.com.

*with continued twice daily use
^for foaming action (toothpaste) and extra freshness (mouthwash)
Always follow the label. If gum problems persist, consult a dental professional.

About parodontax®

parodontax® is the gum expert brand from Haleon, dedicated to helping consumers maintain healthy gums as the foundation of strong teeth and confident smiles. Through science-backed innovation and everyday oral care solutions, parodontax empowers consumers to strengthen and protect their gums long term.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans six major categories: Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

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MEDIA CONTACT

Keri Palazzolo

keri.a.palazzolo@haleon.com

Source: Haleon