TUMS Teams Up with DraftKings to Launch TUMS Fantasy Foodball Pool, Making Gameday Food Dreams a Reality
Rhea-AI Summary
TUMS has partnered with DraftKings to launch TUMS Fantasy Foodball Pool, a free online game where players can draft food and drink combinations for a chance to win from a $40,000 prize pool. The initiative comes as a survey reveals that 25% of viewers prioritize food during the big game, with 54% believing gameday food can make or break the experience.
The game features four rounds from January 6 to February 9, each focusing on different themes: Tailgate Foods, Spicy Foods, Sweet Foods, and New Orleans Foods. Players can select from 36 items, including popular gameday foods like barbecue (34%), hot wings (33%), and seven-layer dip (24%). Former football champion Vince Wilfork has joined as a partner to promote the initiative.
TUMS will also host a public event at Bourbon Heat in New Orleans on February 7, offering product samples and exclusive merchandise. The survey, conducted by Talker Research, included 2,000 Americans aged 21-43.
Positive
- Partnership with DraftKings expands brand visibility and engagement
- $40,000 prize pool promotion to drive consumer engagement
- Strategic timing with major sporting event to maximize exposure
- Celebrity endorsement from former NFL champion Vince Wilfork
Negative
- None.
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Fans can draft their top food and drink picks for a free shot at
winning a share of
Food lovers can visit www.DraftKings.com/TUMSFoodball to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of
- Jan. 6 to 12: Tailgate Foods
- Jan. 13 to 19: Spicy Foods
- Jan. 20 to 26: Sweet Foods
- Jan. 27 to Feb. 9: New Orleans Foods
Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents' Big Game plates: barbecue (
To bring the delicious combination of football and food to the table, TUMS has partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.
"Nothing should stand between fans and their favorite foods, especially on gameday, so I'm thrilled to partner with TUMS to help foodies like me celebrate without the worry of heartburn getting in the way," said Wilfork, who is a brand fan and user himself. "Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief."
TUMS has reinvigorated its free-to-play pool concept with DraftKings to create TUMS Fantasy Foodball Pool and give fans an engaging way to bring food to the forefront of gameday.
"The fans have spoken - food is clearly a big part of any football watch party, and we're thrilled to give them a competitive way to celebrate their love of gameday bites," said Patricia Melo, Brand Director for TUMS. "Although the foods we love can occasionally lead to symptoms of heartburn, TUMS provides fast relief, allowing fans to feel rest-assured that they won't have to sideline their fun."
"We learned first-hand just how passionate fans are about food as a result of our successful collaboration with TUMS last year," said Jay Danahy, Head of Revenue, DraftKings Media & Sponsorships. "We're thrilled to be working with TUMS once again, giving food fans a new way to engage on game day centered around their most valuable plate picks and a free shot at winning a share of cash prizes."
In addition to providing fans with an opportunity to indulge in their food plate fantasies, TUMS will kick off Big Game Weekend in the heart of the
For more information on TUMS and its range of products, follow the brand on Instagram and TikTok (@TUMSofficial) or visit www.TUMS.com.
*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21–43.
About TUMS
TUMS Chewy Bites offer tasty and effective occasional heartburn relief so you can savor the moment. They provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief. TUMS Gummy Bites go to work in seconds* for occasional heartburn relief, plus feature a soft, easy-to-chew format and multi-benefit relief from occasional sour stomach, acid indigestion, and upset stomach. TUMS are the #1 recommended antacid brand by doctors, pharmacists and OBGYNs. TUMS is America's #1 antacid with a wide variety of flavors and formats that offer something for everyone.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Sexual Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon's
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SOURCE TUMS
FAQ
What is the total prize pool for TUMS Fantasy Foodball Pool 2025?
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