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Hillcrest Engages Market One Media Group Inc.

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Hillcrest Energy Technologies (OTCQB:HLRTF) engaged Market One Media Group for a 12‑month media campaign running from July 1, 2026 to June 30, 2027, for $100,000 plus taxes. Hillcrest also granted 5,278,601 RSUs and 6,605,175 stock options with a $0.17 exercise price and staged vesting through 2029.

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Positive

  • 12‑month media campaign for $100,000 to increase company visibility
  • Grant of 5,278,601 RSUs aligning officers, directors, consultants with equity
  • Grant of 6,605,175 stock options exercisable at $0.17 to 2031

Negative

  • Equity grants may dilute existing shareholders when RSUs and options settle
  • Cash outlay of $100,000 plus taxes for media services

News Market Reaction – HLRTF

-2.52%
-2.52% News Effect

On the day this news was published, HLRTF declined 2.52%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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VANCOUVER, BC / ACCESS Newswire / July 2, 2026 / Hillcrest Energy Technologies (CSE:HEAT)(OTCQB:HLRTF)(FRA:7HI) ("Hillcrest" or the "Company"), an innovative clean technology company specializing in power conversion technologies, is pleased to announce the engagement of Market One Media Group Inc. (the "Consultant").

Hillcrest has entered into a media services contract with the Consultant dated June 2, 2026 (the "Agreement") pursuant to which the Consultant and its affiliates will conduct a comprehensive 12-month campaign to position the Company for sustained media awareness through a strategic mix of premium content and targeted outreach (collectively, the "Services"). The Services consist of promotional activities, including digital media content, editorial placements, newsletter distributions, email outreach, and advertising campaigns. The Services will be provided on platforms managed by the Consultant and its affiliates, including financial media, online publications, and social media platforms, such as BNN Bloomberg. The term of the Agreement is 12 months commencing on July 1, 2026. The Services are expected to end on June 30, 2027.

The Consultant can be contacted at +1-604-428-2125 or info@marketone.ca, with a business address located at 440 W Hastings St #320, Vancouver, BC V6B 1L1. The Consultant is at arm's length from the Company.

In consideration of the Services, the Company has agreed to pay $100,000, plus applicable taxes, to the Consultant. The Services will be conducted at the direction of the Company.

The Company also announces the grant of 5,278,601 restricted share units ("RSUs") to officers, directors and consultants of the Company, pursuant to the Company's restricted share unit plan. The RSUs have a 3-year term and vest immediately.

The Company further announces that it has granted stock options ("Options") to officers and directors of the Company to purchase up to 6,605,175 Common Shares pursuant to the Company's share option plan. The Options vest as follows: i) 1,321,035 Options vest on June 29, 2027; ii) 1,981,552 Options vest on June 29, 2028; and iii) 3,302,588 Options vest on June 29, 2029. The Options are exercisable on or before June 30, 2031, at a price of $0.17 per Common Share.

About Hillcrest Energy Technologies Ltd.

Hillcrest Energy Technologies is a clean technology company focused on providing advanced power conversion technologies and digital control systems for next-generation powertrains and grid-connected renewable energy systems. From concept to commercialization, Hillcrest is investing in the development of energy solutions that will power a more sustainable and electrified future.

Hillcrest is publicly traded on the CSE under the symbol "HEAT," on the OTCQB Venture Market as "HLRTF" and on the Frankfurt Exchange as "7HI". For more information, please visit: https://hillcrestenergy.tech/.

CONTACT INFORMATION

Investor Relations

Don Currie
info@hillcrestenergy.tech
O: +1 604-609-0006
Toll-free: 1 855-609-0006

Public Relations

Jamie L. Hogue
jhogue@hillcrestenergy.tech
O: +1 602-793-9481

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATION SERVICES PROVIDER HAS REVIEWED OR ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Cautionary Statement Regarding "Forward-Looking" Information

Some of the statements contained in this news release are forward-looking statements and information within the meaning of applicable securities laws. Forward-looking statements and information can be identified by the use of words such as "expects," "intends," "is expected," "potential," "suggests" or variations of such words or phrases, or statements that certain actions, events or results "may," "could," "should," "would," "might" or "will" be taken, occur or be achieved. This forward-looking information is provided as of the date of this news release. The forward-looking information reflects our current expectations and assumptions and is subject to a number of known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to be materially different from any anticipated future results, performance or expectations expressed or implied by the forward-looking information. No assurance can be given that these assumptions will prove correct. Forward-looking statements are subject to a variety of risks and uncertainties which could cause actual events or results to differ from those reflected in the forward-looking statements, including, without limitation: risks related to receiving all regulatory approvals; risks related to failure to obtain adequate financing on a timely basis and on acceptable terms; political and regulatory risks; risks related to the maintenance of stock exchange listings; and other risks and uncertainties related to the Company's business detailed elsewhere in the Company's disclosure record. Additional information on these and other risk factors can be found in the Company's continuous disclosure documents available under its profile on SEDAR+ at www.sedarplus.ca. Accordingly, readers should not place undue reliance on forward-looking statements. The Company undertakes no obligation to update publicly or otherwise revise any forward-looking statements, except as may be required by law.

SOURCE: Hillcrest Energy Technologies Ltd.



View the original press release on ACCESS Newswire

FAQ

What media campaign did Hillcrest Energy Technologies (HLRTF) announce on July 2, 2026?

Hillcrest announced a 12‑month media services agreement with Market One Media Group. According to Hillcrest, the $100,000 campaign will use digital content, editorial placements, newsletters, email outreach and advertising across financial media, online publications and social media platforms.

How long will Hillcrest Energy Technologies' Market One media campaign run?

The Market One media campaign will run for 12 months. According to Hillcrest, the term starts July 1, 2026 and ends June 30, 2027, focusing on sustained media awareness through premium content and targeted outreach activities.

What RSUs did Hillcrest Energy Technologies (HLRTF) grant in July 2026?

Hillcrest granted 5,278,601 restricted share units to officers, directors and consultants. According to Hillcrest, the RSUs are issued under its restricted share unit plan, have a three‑year term and vest immediately, providing equity‑based compensation linked to company performance.

What are the details of Hillcrest Energy Technologies' new stock options?

Hillcrest granted options to purchase up to 6,605,175 common shares at $0.17. According to Hillcrest, options vest in 2027, 2028 and 2029 and are exercisable until June 30, 2031, aligning management incentives over the long term.

How might Hillcrest Energy Technologies' RSU and option grants affect HLRTF shareholders?

The RSU and option grants could increase Hillcrest’s share count when exercised or settled. According to Hillcrest, 5,278,601 RSUs vest immediately and 6,605,175 options vest over three years, which may dilute existing shareholders’ ownership percentages.

Who is Market One Media Group in Hillcrest Energy Technologies' 2026 agreement?

Market One Media Group is an arm’s‑length media consultant engaged by Hillcrest. According to Hillcrest, Market One and affiliates will manage digital media content, editorial placements, newsletters, email outreach and advertising to build ongoing investor and market awareness for the company.