Perfect Moment x H&M brings style to the slopes with a new après-ski collaboration
Rhea-AI Summary
H&M (OTC:HNNMY) partners with Chamonix-founded ski and lifestyle brand Perfect Moment on a 28-piece après-ski capsule launching December 2, 2025. The collection includes down-filled outerwear, separates, knitwear and accessories designed to move from chalet to city.
Key items: burgundy faux-fur puffer, star-print puffer with jacquard belt, leather ski-style trousers, loop knit cardigan, knitted button-top and shorts, plus moon boots, pom-pom hats, wrap sunglasses and oversized star-print scarf. Materials: faux fur, leather, lurex knit, merino, mohair and cashmere blends. Available in select stores and at hm.com.
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News Market Reaction – HNNMY
In the Nov 6 session, HNNMY gained 2.76%, reflecting a moderate positive market reaction.
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''We've loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in
"We're thrilled to be collaborating with Perfect Moment on this winter collection – it's unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits," says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.
Key pieces include a burgundy faux fur down-filled puffer jacket with a hood that hits just above the hips, a black and white star-print puffer jacket with a jacquard belt, burgundy leather trousers based on traditional ski pants with a subtle bootcut a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts. For accessories, there are faux fur tall moon boots, short padded moon boots, hats with pom-poms, wraparound sunglasses and an oversized star-print wool and mohair scarf.
The color palette draws on Perfect Moment's iconic use of black, white and silver, and introduces a decadent burgundy and icy blue as a contrast. Materials include faux fur, leather, lurex knit, merino wool, mohair and cashmere blends. Prints are a play on Perfect Moment's logo – the North Star – which also features on each piece as a mark of distinction. Details like oversized hoods, toggles at waist to cinch in , jacquard trims and pom-poms balance function and style.
Media Contact: Mediarelations.us@hm.com
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SOURCE H&M