Hour Loop Reports Full Year of 2025 Results
Rhea-AI Summary
Hour Loop (NASDAQ: HOUR) reported full-year 2025 results on March 24, 2026. Net revenues rose 3% to $142.4M, net income increased to $1.7M ($0.05 per diluted share) and operating cash flow reached $2.6M. Cash and equivalents were $3.8M at December 31, 2025.
The company cited procurement cost pressure from reciprocal tariffs and operational changes including the discontinuation of Amazon’s labeling service. For 2026, Hour Loop guided net revenue $143M–$163M and net income $0.75M–$1.5M.
Positive
- Net income +142% YoY to $1.7M (FY2025)
- Operating cash flow increased to $2.6M (FY2025)
- Cash and cash equivalents $3.8M at Dec 31, 2025
- 2026 revenue guidance up to $163M (0–15% growth)
Negative
- 2026 net income guidance $0.75M–$1.5M, below 2025 net income
- Reciprocal tariffs increased procurement costs in 2025
- Discontinuation of Amazon labeling service adds operational complexity
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves: gains in DIBS (+1.11%) and MOGU (+5.12%) versus declines in OCG (-10.03%), BZUN (-1.38%), and NHTC (-2.07%). With HOUR flat pre-release, the setup looks stock-specific rather than a clear sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 12 | Quarterly results | Positive | +22.3% | Q3 2025 revenue and profit growth despite tariff-driven margin pressure. |
The last results-focused release on Nov 12, 2025 led to a strong positive move of 22.28%, suggesting the stock has previously reacted favorably to profitability updates despite tariff pressures.
On Nov 12, 2025, Hour Loop reported Q3 2025 net revenues of $33.4M and net income of $0.53M, with margins pressured by tariffs but offset by lower operating expenses. The stock gained 22.28% in the following 24 hours. Today’s full-year 2025 report extends that narrative, with higher net revenues and net income for the year and commentary on inventory strategy and multi-channel expansion, framing 2026 guidance against this profitability backdrop.
Market Pulse Summary
This announcement highlights Hour Loop’s 2025 net revenues of $142.4M, net income of $1.7M, and stronger operating cash flow, along with modest 2026 guidance of $143M–$163M in revenue and $0.75M–$1.5M in net income. Compared with the positive Q3 2025 update that preceded a 22.28% move, it extends the story of disciplined cost control and inventory management. Investors may watch tariff impacts, channel diversification beyond Amazon, and execution against 2026 targets.
Key Terms
gross margin financial
operating income financial
operating expenses financial
AI-generated analysis. Not financial advice.
Continued Profitability Despite a Challenging Economic Environment
Redmond, WA, March 24, 2026 (GLOBE NEWSWIRE) -- Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop”), a leading online retailer, announces its financial and operational results for the year ended December 31, 2025.
Financial Highlights for 2025:
- Net revenues increased
3% to$142.4 million , compared to$138.3 million in the year-ago period; - Net income increased to
$1.7 million , compared to$0.7 million in the year-ago period; and - Cash provided by operating activities was
$2.6 million , compared to cash provided by operating activities of$0.3 million in the year-ago period.
Management Commentary
“We are pleased to share our full year 2025 financial results. Fiscal year 2025 was a challenging year for the retail industry, as reciprocal tariffs increased procurement costs and added complexity to operations. Despite these pressures, we adapted quickly, adjusted our inventory management and sales strategies, and delivered strong financial performance in 2025,” said Sam Lai, CEO and interim CFO of Hour Loop.
“Sales growth for the year was primarily driven by the continued expansion of our multi-channel business, including Walmart, eBay, Amazon Canada, and Amazon Mexico, which enabled us to capture demand and expand our customer reach. Gross margin improved from the prior year despite procurement cost pressure, reflecting effective sales strategy adjustments and continued enhancements to our automated pricing system.
Operating income increased by more than double from the prior year, driven by higher gross margin and continued improvements in operating efficiency. Through disciplined execution, process optimization, and cost management, we strengthened the scalability of our operating model.
Looking ahead to 2026, while tariff-related challenges, the discontinuation of Amazon’s labeling service and macroeconomic uncertainties remain, we believe our 2025 performance demonstrates our ability to adapt and execute under challenging conditions. We remain committed to disciplined growth, operational excellence, and long-term value creation for our shareholders.”
Full Year 2025 Financial Results
Net revenues in 2025 were
Gross profit as a percentage of net revenues increased
Operating expenses as a percentage of net revenues in 2025 decreased by
Net income in 2025 was
As of December 31, 2025, the Company had
Full Year 2026 Financial Outlook
For the full year 2026, Hour Loop is providing guidance for net revenue to be in the range of
About Hour Loop, Inc.
Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and Etsy. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.
Forward-Looking Statements
This press release contains statements that constitute "forward-looking statements," within the meaning of the Private Securities Litigation Reform Act of 1995 and Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including with respect to Hour Loop’s business strategy, product demand, future results, and industry and macroeconomic trends. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law.
Investor Contact
Finance Department, Hour Loop, Inc.
finance@hourloop.com
Item 1. Financial Statements.
HOUR LOOP, INC.
CONSOLIDATED BALANCE SHEETS
(In U.S. Dollars, except for share and per share data)
As of December 31, 2025 and 2024
| December 31, 2025 | December 31, 2024 | |||||||
| ASSETS | ||||||||
| Current assets | ||||||||
| Cash | $ | 3,792,033 | $ | 2,119,581 | ||||
| Accounts receivable, net | 235,959 | 1,650,547 | ||||||
| Inventory, net | 18,298,935 | 14,640,632 | ||||||
| Prepaid expenses and other current assets | 619,261 | 327,894 | ||||||
| Total current assets | 22,946,188 | 18,738,654 | ||||||
| Property and equipment, net | 95,917 | 56,797 | ||||||
| Deferred tax assets | 609,964 | 1,060,104 | ||||||
| Operating lease right-of-use lease assets | 169,368 | 111,409 | ||||||
| Total non-current assets | 875,249 | 1,228,310 | ||||||
| TOTAL ASSETS | $ | 23,821,437 | $ | 19,966,964 | ||||
| LIABILITIES AND STOCKHOLDERS’ EQUITY | ||||||||
| Current liabilities | ||||||||
| Accounts payable | $ | 6,200,526 | $ | 4,176,305 | ||||
| Credit cards payable | 3,707,976 | 3,389,880 | ||||||
| Short-term loan | 637,348 | 610,967 | ||||||
| Operating lease liabilities-current | 92,362 | 114,540 | ||||||
| Income taxes payable | 51,147 | - | ||||||
| Accrued expenses and other current liabilities | 2,226,387 | 2,322,535 | ||||||
| Due to related parties | 3,810,418 | 4,192,995 | ||||||
| Total current liabilities | 16,726,164 | 14,807,222 | ||||||
| Non-current liabilities | ||||||||
| Operating lease liabilities-non-current | 83,271 | - | ||||||
| Deferred tax liabilities | 18,143 | - | ||||||
| Total non-current liabilities | 101,414 | - | ||||||
| Total liabilities | 16,827,578 | 14,807,222 | ||||||
| Commitments and contingencies | ||||||||
| Stockholders’ equity | ||||||||
| Preferred stock: | - | - | ||||||
| Common stock: | 3,518 | 3,514 | ||||||
| Additional paid-in capital | 5,862,683 | 5,802,686 | ||||||
| Retained earnings (accumulated deficit) | 1,109,674 | (595,175 | ) | |||||
| Accumulated other comprehensive income (loss) | 17,984 | (51,283 | ) | |||||
| Total stockholders’ equity | 6,993,859 | 5,159,742 | ||||||
| TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | $ | 23,821,437 | $ | 19,966,964 | ||||
The accompanying notes are an integral part of these consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In U.S. Dollars, except for share and per share data)
For the Years Ended December 31, 2025 and 2024
| 2025 | 2024 | |||||||
| Revenues, net | $ | 142,440,236 | $ | 138,252,861 | ||||
| Cost of revenues | (67,806,565 | ) | (66,242,153 | ) | ||||
| Gross profit | 74,633,671 | 72,010,708 | ||||||
| Operating expenses | ||||||||
| Selling and marketing | 62,400,787 | 61,808,979 | ||||||
| General and administrative | 9,771,954 | 9,470,789 | ||||||
| Total operating expenses | 72,172,741 | 71,279,768 | ||||||
| Income from operations | 2,460,930 | 730,940 | ||||||
| Other (expenses) income | ||||||||
| Other expense | (12,280 | ) | (12,695 | ) | ||||
| Interest expense | (184,274 | ) | (249,587 | ) | ||||
| Other income | 133,209 | 490,903 | ||||||
| Total other (expenses) income, net | (63,345 | ) | 228,621 | |||||
| Income before income taxes | 2,397,585 | 959,561 | ||||||
| Income tax expense | (692,736 | ) | (302,114 | ) | ||||
| Net income | 1,704,849 | 657,447 | ||||||
| Other comprehensive income (loss) | ||||||||
| Foreign currency translation adjustments | 69,267 | (25,644 | ) | |||||
| Total comprehensive income | $ | 1,774,116 | $ | 631,803 | ||||
| Basic and diluted income per common share | $ | 0.05 | $ | 0.02 | ||||
| Weighted-average number of common shares outstanding | 35,164,886 | 35,119,761 | ||||||
The accompanying notes are an integral part of these consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In U.S. Dollars)
For the Years Ended December 31, 2025 and 2024
| 2025 | 2024 | |||||||
| Cash flows from operating activities | ||||||||
| Net income | $ | 1,704,849 | $ | 657,447 | ||||
| Reconciliation of net income to net cash provided by operating activities: | ||||||||
| Depreciation expenses | 41,386 | 119,064 | ||||||
| Amortization of operating lease right-of-use lease assets | 153,964 | 211,348 | ||||||
| Deferred tax assets | 450,140 | 244,111 | ||||||
| Deferred tax liabilities | 18,143 | - | ||||||
| Stock-based compensation | 60,001 | 75,042 | ||||||
| Inventory allowance | 447,841 | 560,293 | ||||||
| Unrealized foreign exchange gain (loss) | 88,092 | (87,520 | ) | |||||
| Gain on disposal of property and equipment | (3,016 | ) | - | |||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | 1,414,588 | (902,897 | ) | |||||
| Inventory | (4,106,144 | ) | (924,370 | ) | ||||
| Prepaid expenses and other current assets | (291,367 | ) | 177,079 | |||||
| Accounts payable | 2,024,221 | 363,351 | ||||||
| Credit cards payable | 318,096 | (1,014,565 | ) | |||||
| Accrued expenses and other current liabilities | 360,275 | 1,043,600 | ||||||
| Operating lease liabilities | (150,960 | ) | (208,843 | ) | ||||
| Income taxes payable | 51,147 | - | ||||||
| Net cash provided by operating activities | 2,581,256 | 313,140 | ||||||
| Cash flows from investing activities: | ||||||||
| Proceeds from disposal of property and equipment | 3,016 | - | ||||||
| Purchases of property and equipment | (78,113 | ) | (35,996 | ) | ||||
| Net cash used in investing activities | (75,097 | ) | (35,996 | ) | ||||
| Cash flows from financing activities: | ||||||||
| Payments to related parties | (1,339,000 | ) | (671,000 | ) | ||||
| Proceeds from related parties | 500,000 | - | ||||||
| Net cash used in financing activities | (839,000 | ) | (671,000 | ) | ||||
| Effect of changes in foreign currency exchange rates | 5,293 | 29,284 | ||||||
| Net change in cash | 1,672,452 | (364,572 | ) | |||||
| Cash at beginning of year | 2,119,581 | 2,484,153 | ||||||
| Cash at end of year | $ | 3,792,033 | $ | 2,119,581 | ||||
| Supplemental disclosures of cash flow information: | ||||||||
| Cash paid for interest | $ | 184,099 | $ | 249,296 | ||||
| Cash paid for income tax | $ | 238,976 | $ | 211,911 | ||||
| Noncash investing and financing activities: | ||||||||
| Operating lease right-of-use of assets and operating lease liabilities recognized | $ | 207,197 | $ | 248,716 | ||||
The accompanying notes are an integral part of these consolidated financial statements.
FAQ
What were Hour Loop (HOUR) full-year 2025 revenues and net income?
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What is Hour Loop (HOUR) guidance for full-year 2026 revenue?
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