Real Madrid Foundation and HP join forces to empower communities with digital skills and sport for good initiatives

Rhea-AI Summary

HP Inc. (HPQ) and the Real Madrid Foundation announced a strategic collaboration to promote digital skills and sports initiatives for disconnected communities. The multi-year partnership, part of HP's global technology sponsorship with Real Madrid C.F. announced in February 2024, will initially focus on projects in Spain and Indonesia.

In Spain, HP will support a Red Cross program in Madrid for homeless people, providing hardware, digital literacy, and skills curriculum through HP LIFE, their free business skills platform. In Indonesia, the Harapan Project will receive HP's PCs and educational solutions to benefit learners aged 9-17 across nine villages in the Hu'u district, Sumbawa.

The collaboration aims to combine technology, sports values, and education to generate positive change, focusing on essential values like effort, overcoming challenges, and teamwork while preparing individuals for the future of work.

Positive

• Strategic expansion into sports and education sectors through partnership with prestigious Real Madrid Foundation
• Enhancement of HP's global presence through technology sponsorship agreement with Real Madrid C.F.
• Market penetration opportunity in Indonesia and Spain through social impact initiatives

Negative

• None.

Multi-year collaboration will start with projects in Spain and Indonesia supporting disconnected communities.

MADRID, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Today, The Real Madrid Foundation announced a strategic collaboration with HP Inc. to promote digital skills and sports for disconnected communities during a joint signing ceremony at Ciudad Real Madrid. This collaboration will harness the unique capabilities of both organizations to leverage the ways in which technology as well as sport for good can empower individuals and prepare them for the future of work. The multi-year partnership is a component of the global technology sponsorship agreement announced with Real Madrid C. F. in February 2024. This collaboration will showcase how technology, sports values, and education can work together to generate positive and lasting change in the world.

“These projects exemplify the global impact of this alliance, which will seek to empower vulnerable communities through access to sports and technological education, strengthening both individuals and their communities with essential values such as effort, overcoming challenges, and teamwork.” said Alvaro Arbeloa, the Real Madrid ambassador and coach of the Juvenil A youth team. “By bringing its technology expertise to our two existing projects in Spain and Indonesia, HP will be helping the local NGOs to enhance their support to their communities by providing access to future-critical skills.”

HP will provide technology and digital solutions to the Real Madrid Foundation's socio-sports programs in Spain and Indonesia, including the HP Foundation’s free business skills platform, HP LIFE.

Initially, HP will support the following programs:

• Spain, Red Cross, Madrid: The sports-based program for homeless people of the Real Madrid Foundation that takes place in the Temporary Care Center (CAT) of San Blas, managed by the Red Cross in agreement with the Madrid City supports unemployed and immigrant individuals facing social exclusion. Real Madrid Foundation focuses particularly on improving the psychological well-being of the participants through regular sports practice, utilizing its unique methodology. HP will provide access to hardware, digital literacy, and skills curriculum via HP LIFE.
  
• Indonesia, Harapan Project: The Harapan Project aims to improve education for learners aged from 9 to 17-years-old, based in nine villages in the Hu'u district, Sumbawa, Indonesia. Real Madrid Foundation provides support via its Social Sports School program designed to improve their health through the practice of sport and foster values such as respect, autonomy, equality, self-esteem, health, motivation, and teamwork. Thanks to HP’s support, learners will be able to access technology via HP’s cutting-edge PCs and solutions for education and digital skills content developed in collaboration with Girl Rising, an HP partner supporting students and teachers with inclusive curriculum and innovative technology solutions.
  

“This partnership is a beautiful example of the power of teamwork, and what it means to be stronger, together. We are honored to partner with Real Madrid Foundation and support these deeply impactful initiatives,” said Michele Malejki, Global Head of Social Impact, HP Inc., and Executive Director, HP Foundation. “At HP, we are dedicated to closing the digital divide for adolescents and adults so they can have the critical skills needed to participate and thrive in an increasingly digital economy.”

About Real Madrid Foundation

The Real Madrid Foundation, established in 1997, is the entity through which Real Madrid C.F. channels its social commitment, representing The Soul of the Club. Its mission is to promote the values of sport as an educational and social inclusion tool, fostering the comprehensive development of children and young people while preserving the club’s historical heritage.
With the vision of becoming a universal benchmark in using sport for integration, the Foundation operates in more than 100 countries across five continents, guided by values such as self-esteem, autonomy, teamwork, equality, motivation, respect, and health.
For more information, visit: https://www.realmadrid.com/es-ES/fundacion

About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.

HP Inc. Media Relations
MediaRelations@hp.com 

FAQ

What are the key initiatives in HP's partnership with Real Madrid Foundation?

HP will provide technology and digital solutions to Real Madrid Foundation's programs in Spain and Indonesia, including HP LIFE platform for business skills, PCs, and educational solutions.

How will HPQ's collaboration with Real Madrid Foundation impact communities?

The collaboration will provide digital skills training and sports programs to disconnected communities, focusing on homeless people in Madrid and youth education in Indonesia's Hu'u district.

What regions will HPQ's Real Madrid Foundation partnership initially target?

The partnership will initially target Spain, supporting a Red Cross program in Madrid, and Indonesia, supporting the Harapan Project in nine villages in the Hu'u district, Sumbawa.

What technology solutions will HPQ provide through the Real Madrid Foundation partnership?

HP will provide hardware, digital literacy training, HP LIFE business skills platform, PCs, and educational solutions developed with Girl Rising.