Block (H.&R.), Inc. Stock Price, News & Analysis

H&R Block (NYSE: HRB) is offering important last-minute tax filing advice as the April 15, 2025 deadline approaches. According to IRS data, 2025 filings are lower compared to last year, with millions of taxpayers yet to file.

The company highlights several key areas where taxpayers commonly miss opportunities:

• Education credits like AOTC and
• Child Tax Credit up to $2,000 per child under 17
• Earned Income Tax Credit for low to moderate-income workers
• New exceptions to early withdrawal penalties from retirement accounts
• Natural disaster loss deductions without itemizing

H&R Block offers multiple filing options including: in-person assistance at 9,000 offices with 60,000 tax professionals, DIY online filing with AI Tax Assist, and Tax Pro Review services. The company also provides a free Second Look® tax review for up to three years of previous returns to check for missed credits or deductions.

H&R Block (NYSE: HRB) has announced the unanimous election of Richard A. Johnson as the new Chairman of the Board, effective April 1, 2025. Johnson, who joined the company's board in 2015 and serves on the Audit and Compensation Committees, succeeds Robert A. Gerard, who has been Chairman since 2011.

Johnson's appointment aligns with H&R Block's board refreshment and succession planning as the company prepares to transition to its next 5-year strategy for growth and transformation. Johnson's previous experience includes serving as President, CEO, and Chairman of the Board at Foot Locker. He currently serves on the boards of Build-A-Bear Workshop and Graebel Companies.

H&R Block (NYSE: HRB) has launched the 'Make It Legit' contest targeting gig economy workers, following new 1099-K reporting requirements that lower the earnings threshold to $5,000 from $20,000. The contest, running until May 4, will provide three winners with business formation services, tax expertise, and marketing support including custom branding and commercials.

A January 2025 study by H&R Block revealed that nearly half of gig workers were unaware of the 1099-K changes, with 50% unclear about the details at tax season start. The initiative aims to support the over 70 million individuals who identify as gig workers, helping them transition from casual sellers to legitimate business owners.

The company has already partnered with three content creators, including @PicklePete112, @DeadGregs, and @InspireByTyler, providing them with business services and brand upgrades. Eligible participants can enter through MakeItLegitContest.com.

H&R Block's Spruce mobile banking app has released a significant survey highlighting the evolving landscape of financial education, particularly among Gen Z. The study reveals that 68% of Gen Z are influenced by financial trends on social media, with TikTok (39%) and Instagram (34%) being their primary sources of financial information.

Key findings show that while 31% of respondents rely on family members and 29% on banks for financial guidance, only 13% learned about personal finance in school. The survey indicates a generational shift, with 33% of Gen Z turning to social media for financial education, followed by Millennials at 23%.

The research also highlights the important role of digital tools in financial management, with 66% of Gen Z expressing low confidence in making major financial decisions without digital assistance. Credit score monitoring (38%) and budgeting (29%) are the most common uses of financial apps. Spruce offers features including no-fee banking, high-yield savings at 3.50% APY, and various financial planning tools.

H&R Block (HRB) has announced a strategic collaboration with The Home Depot for the 2025 tax season, offering discounted Block Advisors services to Pro Xtra loyalty members. The partnership provides Pro customers access to tax preparation, bookkeeping, payroll, and business formation services.

The initiative includes significant discounts:

• $50 off tax preparation with a Small Business Certified Tax Pro
• $25 off DIY online tax preparation
• $25 off business formation services
• First month free, plus 10% off bookkeeping and payroll services

Block Advisors will assist Pro Xtra members with various tax benefits, including the 45L Tax Credit for energy-efficient construction, Section 179 deductions for equipment and property, professional materials deductions, and vehicle expense write-offs. The service launched ahead of the April 15 tax filing deadline, leveraging H&R Block's 70 years of expertise.

H&R Block (NYSE: HRB) has appointed Phillip Miller as the new Vice President and Chief Information Security Officer (CISO), effective March 31, 2025. Miller brings over 15 years of executive security experience across retail, manufacturing, and technology sectors.

Miller's background includes founding Qurple, , and holding CISO positions at NetApp and Brooks Brother. He previously served as a Principal Security Advisor at Amazon Web Services, advising various companies on secure cloud computing and compliance strategies. Miller is the author of 'Hacking Success' and holds a UK law degree and CISSP certification.

H&R Block (NYSE: HRB) announces the return of 'Responsibility Island', their reality TV parody series, with a reunion episode launching March 13, 2025 on YouTube. The show, which debuted last year, follows young adults navigating adulting challenges and tax filing.

The reunion episode features original cast members Narci, TayTay, Blaze, and Zane, addressing fan questions and revealing new developments. In conjunction with the show's return, H&R Block has partnered with Tinder for a promotional campaign targeting young tax filers. The partnership includes a sweepstakes running through March 15, offering singles a chance to win $1,777 - the average single filer refund.

The initiative aims to make tax filing more approachable for young adults and first-time filers, with 87% of H&R Block's Gen Z customers filing as single. The original four-episode series from 2024 remains available for streaming on YouTube and H&R Block's website.

H&R Block (NYSE: HRB) has launched its first-ever tax-themed gaming experience within Roblox games Mega Mansion Tycoon and Club Roblox, targeting users aged 18 and older from February 28 to March 28, 2025.

The initiative features a custom H&R Block-branded universe where users can interact with 30-second content to earn exclusive avatar items. Players can engage with 'Max,' H&R Block's 'TaxCot,' in branded in-game tax offices to complete tasks and level up.

The company is specifically targeting Gen Z gamers, who now represent the largest workforce demographic, surpassing Baby Boomers. H&R Block aims to educate gamers about potential tax implications of receiving in-game currency, noting that online earnings exceeding $600 will be reported to the IRS on Form 1099-NEC.

H&R Block (NYSE: HRB) has partnered with Tinder for National Singles Awareness Day on February 15, 2025, launching a special sweepstakes offering 10 singles a chance to win $1,777 each. The initiative addresses financial disparities between single and married tax filers, as 2022 data shows single filers received average refunds of $1,777 compared to $2,620 for married couples.

The sweepstakes will run from February 15 to March 15, 2025, accessible through the Tinder app or Tinder's TikTok bio for U.S. residents aged 18+. This partnership reflects growing trends in dating preferences, with financial stability ranking as a top trait (20%) sought in potential partners, and 'finance' becoming the second most popular Tinder bio mention in 2024, up 82% from the previous year.

The collaboration follows H&R Block's 2024 'Responsibility Island' campaign, a reality TV parody targeting young adults, particularly relevant as 87% of their Gen Z customer base is single.