COLUMBUS® Craft Meats Expands Deli Portfolio with First Standalone Pepperoni Product
Hormel Foods (NYSE:HRL) has announced that its COLUMBUS® Craft Meats brand is launching its first standalone pepperoni deli product, COLUMBUS® Uncured Pepperoni. The launch comes as the deli pepperoni category shows strong growth with $108 million in retail sales and a 5.5% year-over-year increase.
The new product is crafted with whole cuts of hand-trimmed pork and seasoned with cracked fennel and paprika, featuring a bold, spicy, and smoky flavor profile. The uncured pepperoni is slow-aged, contains no added nitrates or nitrites (except those naturally occurring in celery juice powder and sea salt), and is gluten-free with no MSG or trans fats.
The product is being launched at select retailers nationwide with a suggested retail price of $5.69 for a 4-ounce tray. According to market research, nearly 70% of consumers are seeking new flavors and sizes in deli pepperoni, indicating strong market potential for this product launch.
Hormel Foods (NYSE:HRL) ha annunciato che il suo marchio COLUMBUS® Craft Meats lancerà il suo primo prodotto di salumeria a base di pepperoni, il COLUMBUS® Uncured Pepperoni. Il lancio avviene in un momento di forte crescita per la categoria del pepperoni da salumeria, con 108 milioni di dollari di vendite al dettaglio e un aumento del 5,5% rispetto all'anno precedente.
Il nuovo prodotto è realizzato con tagli interi di maiale rifilati a mano e speziato con finocchio in grani e paprika, offrendo un profilo di sapore deciso, piccante e affumicato. Il pepperoni non trattato è stagionato lentamente, non contiene nitrati o nitriti aggiunti (eccetto quelli naturalmente presenti nel succo di sedano in polvere e nel sale marino), ed è privo di glutine, MSG e grassi trans.
Il prodotto sarà disponibile presso selezionati rivenditori a livello nazionale con un prezzo consigliato al dettaglio di 5,69 dollari per una confezione da 4 once. Secondo le ricerche di mercato, quasi il 70% dei consumatori cerca nuovi sapori e formati nel pepperoni da salumeria, indicando un forte potenziale di mercato per questo lancio.
Hormel Foods (NYSE:HRL) ha anunciado que su marca COLUMBUS® Craft Meats lanzará su primer producto de pepperoni de charcutería independiente, el COLUMBUS® Uncured Pepperoni. El lanzamiento se produce en un momento en que la categoría de pepperoni de charcutería muestra un fuerte crecimiento con 108 millones de dólares en ventas minoristas y un aumento interanual del 5,5%.
El nuevo producto está elaborado con cortes enteros de cerdo recortados a mano y sazonado con hinojo triturado y pimentón, presentando un perfil de sabor audaz, picante y ahumado. El pepperoni sin curar se envejece lentamente, no contiene nitratos ni nitritos añadidos (excepto los que se encuentran de forma natural en el polvo de jugo de apio y la sal marina), y es libre de gluten, sin MSG ni grasas trans.
El producto se lanzará en minoristas seleccionados a nivel nacional con un precio minorista sugerido de 5,69 dólares por una bandeja de 4 onzas. Según investigaciones de mercado, casi el 70% de los consumidores buscan nuevos sabores y tamaños en el pepperoni de charcutería, lo que indica un fuerte potencial de mercado para este lanzamiento.
Hormel Foods (NYSE:HRL)는 자사 브랜드 COLUMBUS® Craft Meats가 첫 독립형 페퍼로니 델리 제품인 COLUMBUS® Uncured Pepperoni를 출시한다고 발표했습니다. 델리 페퍼로니 카테고리가 1억 800만 달러의 소매 매출과 전년 대비 5.5% 증가를 기록하며 강력한 성장세를 보이고 있는 가운데 이번 출시가 이루어졌습니다.
신제품은 손질한 돼지고기 통살을 사용하고 깨진 회향과 파프리카로 양념하여 대담하고 매콤하며 훈제된 맛을 특징으로 합니다. 무첨가 질산염 및 아질산염(셀러리 주스 분말과 천일염에 자연적으로 존재하는 성분 제외), 글루텐 프리, MSG 및 트랜스 지방이 없는 느리게 숙성된 무경화 페퍼로니입니다.
이 제품은 전국의 일부 소매점에서 4온스 트레이당 권장 소매 가격 5.69달러로 출시됩니다. 시장 조사에 따르면 소비자의 거의 70%가 델리 페퍼로니의 새로운 맛과 크기를 찾고 있어 이번 제품 출시의 시장 잠재력이 높음을 보여줍니다.
Hormel Foods (NYSE:HRL) a annoncé que sa marque COLUMBUS® Craft Meats lance son premier produit de pepperoni en charcuterie autonome, le COLUMBUS® Uncured Pepperoni. Ce lancement intervient alors que la catégorie du pepperoni en charcuterie affiche une forte croissance avec 108 millions de dollars de ventes au détail et une augmentation annuelle de 5,5 %.
Le nouveau produit est élaboré à partir de morceaux entiers de porc soigneusement découpés à la main et assaisonné de fenouil concassé et de paprika, offrant un profil de saveur audacieux, épicé et fumé. Ce pepperoni non traité est affiné lentement, ne contient pas de nitrates ou nitrites ajoutés (sauf ceux naturellement présents dans la poudre de jus de céleri et le sel marin), et est sans gluten, sans MSG ni gras trans.
Le produit sera lancé chez certains détaillants à l'échelle nationale avec un prix de vente conseillé de 5,69 $ pour un plateau de 4 onces. Selon les études de marché, près de 70 % des consommateurs recherchent de nouvelles saveurs et tailles dans le pepperoni en charcuterie, ce qui indique un fort potentiel de marché pour ce lancement.
Hormel Foods (NYSE:HRL) hat angekündigt, dass seine Marke COLUMBUS® Craft Meats ihr erstes eigenständiges Pepperoni-Delikatessenprodukt, COLUMBUS® Uncured Pepperoni, auf den Markt bringt. Der Launch erfolgt, während die Kategorie der Delikatessen-Pepperoni mit 108 Millionen US-Dollar Einzelhandelsumsatz und einem Wachstum von 5,5 % gegenüber dem Vorjahr stark wächst.
Das neue Produkt wird aus ganzen, handgeschnittenen Schweinefleischstücken hergestellt und mit zerstoßenem Fenchel und Paprika gewürzt, was ein kräftiges, würziges und rauchiges Geschmacksprofil bietet. Das ungepökelte Pepperoni wird langsam gereift, enthält keine zugesetzten Nitrate oder Nitrite (außer den natürlich in Selleriesaftpulver und Meersalz vorkommenden) und ist glutenfrei sowie frei von MSG und Transfetten.
Das Produkt wird bei ausgewählten Einzelhändlern landesweit mit einem empfohlenen Verkaufspreis von 5,69 US-Dollar für eine 4-Unzen-Schale eingeführt. Marktforschung zeigt, dass fast 70 % der Verbraucher nach neuen Geschmacksrichtungen und Größen bei Delikatessen-Pepperoni suchen, was ein starkes Marktpotenzial für diesen Produktlaunch signalisiert.
- Deli pepperoni category shows strong growth with $108 million in retail sales and 5.5% YOY increase
- Market research indicates high consumer demand with 70% seeking new flavors and sizes
- Wide retail distribution secured across major national chains
- Premium positioning with quality ingredients and traditional preparation methods
- None.
Insights
Hormel's COLUMBUS brand launches premium uncured pepperoni into $108M growing deli category, expanding beyond traditional pizza usage.
The launch of COLUMBUS® Uncured Pepperoni represents Hormel's strategic move to capitalize on the growing deli pepperoni category, which has reached
What makes this launch particularly notable is the product positioning. Rather than competing in the crowded pizza topping space, Hormel is targeting versatile usage occasions including sandwiches, school lunches, and snacking. This positions the product for higher margins and potentially stronger consumer loyalty than commodity pepperoni.
The premium attributes - hand-trimmed pork, traditional slow-aging process, and clean label features (no added nitrates/nitrites, gluten-free, no MSG) - should command the
For Hormel, this represents an incremental growth opportunity that leverages the company's strengths in protein processing while expanding its premium deli offerings. The COLUMBUS brand continues to serve as Hormel's vehicle for capturing premium-seeking consumers in the deli section, where margins typically exceed those of commodity meat products.
New uncured pepperoni developed in response to consumer demand for premium, versatile deli meats
"The deli pepperoni category has seen significant growth, with
With a medium diameter and a slice thickness that balances flavor and texture, this pepperoni is ideal for a variety of uses beyond pizza. It contains no added nitrates or nitrites, except those naturally occurring in celery juice powder and sea salt. It is gluten-free and contains no MSG or trans fats.
"We saw an opportunity to deliver a pepperoni that fits seamlessly into everyday eating occasions, from sandwiches to school lunches, or just to snack on," said Evan Inada, charcuterie director for the
*Toluna, Sliced Pepperoni Custom Research, September 2024
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SOURCE Columbus Craft Meats