HERDEZ® Brand Redefines What Makes a Great Cookout: New Asada Line Brings the Bold Flavors of Mexico's Grilling Tradition to Kitchens Everywhere
HERDEZ (NYSE:HRL) launches the HERDEZ® Asada line, an exclusive Walmart collection of marinades, taco seasonings, and Mexican-style BBQ sauces available nationwide starting April 28, 2026.
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Rhea-AI Summary
HERDEZ (NYSE:HRL) launches the HERDEZ® Asada line, an exclusive Walmart collection of marinades, taco seasonings, and Mexican-style BBQ sauces available nationwide starting April 28, 2026.
All products are priced under $4, include carne asada and pollo asado marinades that work in as little as 30 minutes, and are formulated for grill, stovetop and air fryer use.
Details
News Market Reaction – HRL
On Apr 28, the day this news came out, HRL closed 0.75% below the previous close.
Data tracked by StockTitan Argus for the Apr 28 session.
Key Figures
- Asada line price point
- Under $4 per product
- HERDEZ Asada marinades, taco seasonings, BBQ sauces at Walmart
- Marinade time
- 30 minutes
- Carne Asada and Pollo Asado marinades tenderize meat
- Quarterly dividend
- $0.2925 per share
- Dividend declared Mar 23, 2026, payable May 15, 2026
- Dividend streak
- 391 consecutive quarters
- Unbroken record of regular dividends since 1928
- SPAM BBQ size
- 12 oz.
- Limited-edition SPAM Japanese Barbecue Sauce Flavored product
- SPAM BBQ price
- $4
- Suggested retail price at Walmart beginning March 7, 2026
- Stock options grant
- 87,700 options at $20.76
- William W. Bonifant equity compensation on Apr 14, 2026
- RSU award
- 12,043 shares
- Restricted stock units granted to William W. Bonifant
Historical Context
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Completed sale of whole-bird turkey operations while retaining JENNIE-O brand.
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Announced retirement of VP of food safety and appointment of internal successor.
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Declared quarterly dividend of $0.2925, the 391st consecutive payout.
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Highlighted top 2026 pizza trends and growing interest in global flavors.
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Launched limited-edition SPAM Japanese Barbecue flavor exclusively at Walmart.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The #1 salsa brand in
Available exclusively at Walmart, this new line of marinades, taco seasonings, and Mexican-style BBQ sauces is designed to turn any meal into a culinary celebration.
While carne asada is often found on restaurant menus, true asada is a ritual—a gathering of friends and family over fire, citrus and spice. The HERDEZ® brand is helping bridge the gap for home cooks who crave those deep, authentic flavors but lack the hours to marinate from scratch.
"We wanted to capture the soul of the Mexican grill and make it accessible for the way people actually cook today," said Diana De Loza, senior director of retail marketing at MegaMex. "Whether you're a pitmaster on a charcoal grill or a busy parent using an air fryer to get dinner on the table quickly, the flavors of the new HERDEZ® Asada line deliver that unmistakable bold flavor and charred finish that defines authentic Mexican food."
The flavor of the gilling season lineup
The HERDEZ® Asada line, with all products priced under
- Carne Asada Marinade and Pollo Asado Marinade: High-flavor liquid marinades that tenderize and infuse meat with traditional notes of lime, garlic and chiles in as little as 30 minutes.
- Habanero Pineapple BBQ Sauce and Sweet & Tangy Mexican-Style BBQ Sauce: From a tropical, spicy-sweet glaze perfect for ribs or grilled shrimp to a vibrant, citrus-forward twist on traditional BBQ that elevates chicken and pork, the BBQ sauces pack a party of flavors for every meal.
- Carne Asada and Pollo Asado Taco Seasonings: Perfect for a high-heat sear on the stovetop, flame grilling on the barbeque, or seasoning vegetables and fire-roasted corn.
From backyard grills to air fryers
Recognizing the rise of at-home cooking, the HERDEZ® Asada line is formulated to perform across multiple heat sources. The marinades are specifically designed to caramelize beautifully in air fryers, skillets, and under broilers, ensuring that just-off-the-grill char and flavor no matter how you cook.
The HERDEZ® Asada line is now available exclusively at Walmart stores nationwide. To learn more about HERDEZ® products, visit www.herdeztraditions.com and follow the brand on Instagram, TikTok and Facebook.
About the HERDEZ® Brand
The HERDEZ® brand allows consumers to experience the real flavor and culture of
About MEGAMEX FOODS
MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY®, HERDEZ®, DON MIGUEL®, CHI-CHI'S®,
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SOURCE MegaMex Foods
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