Hormel Foods Announces Appointment of Jason Levine to New Enterprise-wide Chief Marketing Officer Position
Rhea-AI Summary
Hormel Foods (NYSE: HRL) announced on Dec. 18, 2025 that Jason Levine has been appointed to a newly created enterprise-wide chief marketing officer (CMO) role to strengthen marketing capabilities and accelerate growth. Levine brings over two decades of consumer packaged-goods experience, including 19 years at Mondelēz where he served as CMO for North America and most recently as CMO for PIM Brands.
The role centralizes brand strategy, digital capabilities and scaling marketing platforms, and aligns enterprise business analytics with the company's Brand Fuel hub for innovation, shopper insights, e-commerce and brand communications to support data-driven marketing and consumer-led growth.
Positive
- New enterprise-wide CMO role created on Dec. 18, 2025
- Appointee Jason Levine brings 20+ years CPG marketing experience
- Brand Fuel function aligned with enterprise business analytics
- Focus on brand strategy, digital capabilities and scalable platforms
Negative
- None.
News Market Reaction – HRL
In the Dec 18 session, HRL gained 0.04%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New role further strengthens marketing capabilities and accelerates growth strategy
Levine is a seasoned marketing leader with more than two decades of experience in the consumer packaged goods industry, spanning global brands and emerging companies. He spent 19 years with Mondelēz International, beginning at Kraft Foods Group. He ultimately rose to Mondelēz's CMO for
"We're excited to have Jason join us and take on this new role — an important step in advancing our marketing capabilities and driving growth across all segments of our business," said John Ghingo, president of Hormel Foods. "Jason brings deep expertise in global brand building, innovation and digital strategy across well-known brands, and his leadership will help us unlock the full potential of our iconic brands and accelerate our long-range growth ambitions."
This role is focused on advancing marketing capabilities across the company and enabling enterprise-wide growth. Levine will concentrate on areas such as brand strategy, digital capabilities, and creating marketing platforms that scale across channels and markets. Enterprise business analytics — spanning revenue growth management and brand and shopper analytics — will now be aligned with the company's Brand Fuel function, its hub for innovation, consumer and shopper insights, brand diagnostics, e‑commerce, digital content and brand communications. Under Levine's leadership, this integration will support the strategic use of data and technology to enable impactful brand marketing, innovation and consumer-driven growth across channels and markets.
Levine's appointment underscores the company's commitment to placing consumers at the center of its strategy and driving sustainable growth.
About Jason Levine
Levine brings more than two decades of experience in marketing leadership across global food and consumer packaged goods companies. He served as chief marketing officer for
Levine earned his MBA from Tulane University and a bachelor's degree in business from Northeastern University.
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in
FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements, which are based on the company's current assumptions and expectations. These statements are typically accompanied by the words "will," "would," or similar words or expressions. The principal forward-looking statements in this news release include statements regarding the company's growth strategy and ambitions.
All such forward-looking statements are intended to enjoy the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, as amended. Although the company believes there is a reasonable basis for the forward-looking statements, its actual results could be materially different. The most important factors which could cause the company's actual results to differ from its forward-looking statements include, but are not limited to, risks related to the deterioration of economic conditions; the risk of disruption of operations; food safety risks; fluctuations in commodity prices and availability of raw materials and other inputs; fluctuations in market demand for the company's products; risks related to the company's ability to respond to changing consumer preferences; damage to the company's reputation or brand image; and the other risks and uncertainties described in Item 1A – Risk Factors of the company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which can be accessed at www.hormelfoods.com in the "Investors" section. Though the company has attempted to list comprehensively these important cautionary risk factors, the company cautions that other factors may in the future prove to be important in affecting the company's business or results of operations. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement except as otherwise required by law.
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SOURCE Hormel Foods Corporation