HORMEL® Ghost Reaper Chili with Beans Returns, Featuring 2 of the World's Hottest Peppers

Rhea-AI Summary

The makers of HORMEL® Chili, America's No. 1 selling chili brand, have announced the return of their -edition HORMEL® Ghost Reaper World's Hottest Chili with Beans. This seasonal favorite combines classic chili with beans infused with two of the world's hottest peppers — ghost and Carolina — delivering an intensely spicy experience. The chili boasts over 3 million Scoville Heat Units, making it the hottest chili in the brand's history.

Each 15-ounce can is priced at a suggested retail price of $2.98. Jason Hron, brand manager for HORMEL® chili, emphasizes the extreme heat and flavor of the product, suggesting it as an addition to chili cheese dip for gameday gatherings. The HORMEL® Ghost Reaper World's Hottest Chili with Beans is now available at select Walmart stores while supplies last.

Positive

• Return of a popular -edition product, potentially driving sales
• Priced competitively at $2.98 MSRP per 15-ounce can
• HORMEL® Chili is America's No. 1 selling chili brand

Negative

• availability only at select Walmart stores
• Seasonal product, not a permanent addition to the product line

Back by popular demand and available for a limited time, the makers of HORMEL^® chili announce the return of the brand's hottest-ever chili variety

AUSTIN, Minn., Oct. 3, 2024 /PRNewswire/ -- As temperatures begin to drop, the makers of HORMEL^® Chili, America's No. 1 selling chili brand*, are once again heating up with the return of the limited-edition HORMEL^® Ghost Reaper World's Hottest Chili with Beans. This fiery, seasonal-favorite combines classic chili with beans infused with two of the world's hottest peppers — ghost and Carolina — delivering an intensely satisfying experience unlike any other.

How hot is it? With the hottest ghost and Carolina peppers combining for over 3 million Scoville Heat Units, this chili provides a fiery kick, making it the hottest chili in the brand's history.

Each 15-ounce can of HORMEL^® Ghost Reaper Chili with Beans is priced at a suggested retail price (MSRP) of $2.98, offering an affordable way to experience extreme heat in every bite.

"When we say, 'extreme heat,' we mean it. The kick provided by our HORMEL^® Ghost Reaper Chili with Beans is the real deal," said Jason Hron, brand manager for HORMEL^® chili. "Our latest variety is full of flavor and is sure to add heat to your next snack-time spread. Add HORMEL^® Ghost Reaper Chili with Beans to chili cheese dip and surprise your gameday guests with a kick that will leave them wanting more!"

HORMEL^® Ghost Reaper World's Hottest Chili with Beans is now available at select Walmart stores while supplies last. For more information, including recipes, nutritional details and where to buy, visit www.hormelchili.com.

*Based on latest 52-week Circana data.

About the HORMEL^® Chili Brand
America loves HORMEL^® Chili. First established in 1935, the brand has become the country's favorite canned-chili brand, with a wide range of products available to consumers at large. Whether enjoyed as a delectable dip for chips and/or French fries, or prepared as an easy and delicious weeknight meal, the tried-and-tested tastiness of HORMEL^® Chili is a longstanding staple of American cuisine. For more information on all products under the HORMEL^® Chili brand, including a wide array of recipes and where to buy, visit hormelchili.com.

About Hormel Foods — Inspired People. Inspired Food.^™ 
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the Scoville Heat Unit rating of HORMEL® Ghost Reaper World's Hottest Chili with Beans?

The HORMEL® Ghost Reaper World's Hottest Chili with Beans combines ghost and Carolina peppers for over 3 million Scoville Heat Units, making it the hottest chili in the brand's history.

Where can I buy HORMEL® Ghost Reaper World's Hottest Chili with Beans?

HORMEL® Ghost Reaper World's Hottest Chili with Beans is available at select Walmart stores while supplies last.

What is the price of HORMEL® Ghost Reaper World's Hottest Chili with Beans?

Each 15-ounce can of HORMEL® Ghost Reaper World's Hottest Chili with Beans is priced at a suggested retail price (MSRP) of $2.98.

Is HORMEL® Ghost Reaper World's Hottest Chili with Beans a permanent product?

No, HORMEL® Ghost Reaper World's Hottest Chili with Beans is a -edition, seasonal product available for a time.