Island Inspired Collaboration: SPAM® Brand Creates Exclusive Collectible Cans in celebration of Disney's "Lilo & Stitch" Live-Action Movie

Rhea-AI Summary

SPAM® brand has announced its first-ever film collaboration with Disney's upcoming live-action "Lilo & Stitch" movie, launching three limited-edition collectible cans featuring artwork from the film. The special cans, containing the classic SPAM® product, will be available at major retailers nationwide ahead of the movie's theatrical release on May 23, 2025.

The partnership includes a new TV commercial campaign starting May 5, with 15-second ads across streaming and online video platforms. The campaign celebrates both brands' shared connection to Hawaiian culture and family traditions, emphasizing themes of joy, creativity, and Ohana.

According to Daniel Kubiak, senior brand manager for SPAM® brand, this collaboration brings together two brands known for creating lasting family connections across generations. Fans can follow the collaboration on SPAM® brand's social media channels including Instagram, TikTok, and Facebook, as well as on SPAM.com.

Positive

• Strategic partnership with Disney leverages SPAM's strong presence in Hawaiian culture
• National marketing campaign through TV commercials and social media increases brand visibility
• Limited edition collectible cans create potential for increased sales and brand engagement
• Multi-channel distribution through major retailers nationwide expands market reach

Negative

• Marketing costs associated with TV commercial campaign and social media promotions
• Limited-time promotional product may not translate to sustained revenue growth
• No specific sales targets or financial projections provided for the collaboration

First-time film collaboration celebrates upcoming film with exclusive collectibles and playful new TV ad

AUSTIN, Minn., April 30, 2025 /PRNewswire/ -- Just as Stitch found his perfect home in Hawai'i, the SPAM^® brand has found the perfect collaboration with Disney's upcoming live-action "Lilo & Stitch" movie releasing only in theaters May 23. Now on shelves, fans can collect three Hawaiian-inspired limited-edition SPAM^® brand cans featuring artwork from the beloved movie. The collectible cans contain the same classic SPAM^® product that has been a staple in Hawaiian cuisine for generations. Available at major retailers nationwide, these island treasures are expected to sell quickly — collect them all while supplies last!

The collaboration will also come to life nationwide in a captivating new TV commercial beginning May 5, celebrating the iconic place in global pop culture that SPAM® brand and Stitch share. The 15-second ads supported across streaming, online video, and with a host of unique social assets, bring together the world of Disney's "Lilo & Stitch" with the beloved SPAM^® brand in a celebration of Hawaiian cultural and family traditions promoting joy, creativity and Ohana.

"Both the SPAM^® brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit," said Daniel Kubiak, senior brand manager for the SPAM^® brand. "We're excited to bring our passionate fan communities together to celebrate and enjoy quality time with their Ohana, whether watching the film or creating their favorite SPAM^® dish in the kitchen."

For more information about this delicious collaboration, follow the SPAM^® brand on Instagram at @spambrand, on Tik Tok at @spambrand, on Facebook @spambrand and visit SPAM.com. Disney's live-action "Lilo & Stitch" arrives in theaters nationwide on May 23, 2025.

About the SPAM^® Brand
When the first SPAM^® can came off the production line in 1937, the world was forever changed. This revolutionary product won over the hearts of soldiers, world leaders, celebrities, chefs, kids and parents. Future generations continue to enjoy it as a versatile, high-quality and great-tasting mealtime favorite. The whole world can't get enough of the iconic taste and the effortless creative potential contained within this iconic blue can. Fans of the brand can purchase SPAM^® products and browse their favorite SPAM^® merchandise at store.spam.com. For more information on the SPAM^® brand, including product information, recipes and where to buy, visit spam.com.

About Hormel Foods — Inspired People. Inspired Food.^™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

ABOUT THE FILM
"Lilo & Stitch," the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family, will open exclusively in theaters May 23, 2025. A live-action reimagining of Disney's 2002 animated classic, "Lilo & Stitch" is directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film "Marcel the Shell with Shoes On," with a screenplay by Chris Kekaniokalani Bright and Mike Van Waes, and stars Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis, and introducing Maia Kealoha. The film is produced by Jonathan Eirich, p.g.a. and Dan Lin, with Tom Peitzman, Ryan Halprin, Louie Provost, Thomas Schumacher serving as executive producers. 

Media Relations Contact:

Elizabeth Walter | Ewalter@golin.com
Hormel Foods | media@hormel.com 

 

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SOURCE Hormel Foods Corporation

FAQ

What is the SPAM and Disney Lilo & Stitch collaboration release date in 2025?

The SPAM and Disney Lilo & Stitch collaboration launches with limited-edition cans available now, followed by TV commercials starting May 5, 2025, ahead of the movie's theatrical release on May 23, 2025.

How many limited-edition SPAM cans are available for the Disney Lilo & Stitch movie?

There are three different Hawaiian-inspired limited-edition SPAM cans featuring artwork from the Lilo & Stitch live-action movie available at major retailers nationwide while supplies last.

Where can I buy the limited-edition Lilo & Stitch SPAM cans?

The limited-edition Lilo & Stitch SPAM cans are available at major retailers nationwide while supplies last. Consumers can visit SPAM.com or follow @spambrand on social media for more information.

What marketing campaigns is Hormel (HRL) using for the SPAM-Disney collaboration?

Hormel is promoting the collaboration through 15-second TV commercials starting May 5, with support across streaming platforms, online video, and unique social media assets that celebrate Hawaiian cultural and family traditions.

Does the limited-edition Lilo & Stitch SPAM contain different ingredients?

No, the limited-edition Lilo & Stitch SPAM cans contain the same classic SPAM product that has been a staple in Hawaiian cuisine for generations, only the packaging design is different.