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Jeff Baker Named Group Vice President for Retail Marketing at Hormel Foods

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Hormel Foods (NYSE: HRL) has announced that Jeff Baker will become the new group vice president for Retail marketing at the end of fiscal 2025, succeeding Scott Aakre who is retiring. Baker, a 35-year veteran at Hormel, will be responsible for evolving the company's brand portfolio, enhancing its presence in snacking and entertaining, and driving growth in its food-forward portfolio.

Baker's extensive career at Hormel began in 1990, progressing through various roles in sales, product management, and marketing. His previous positions include vice president of marketing for Foodservice (2012), group vice president of Foodservice (2015), group vice president of Deli (2018), and his current role as group vice president of Retail marketing for Value-Added Meats (2022).

Hormel Foods (NYSE: HRL) ha annunciato che Jeff Baker sarà il nuovo vicepresidente di gruppo per il marketing Retail alla fine dell'anno fiscale 2025, succedendo a Scott Aakre che andrà in pensione. Baker, con 35 anni di esperienza in Hormel, sarà responsabile dell'evoluzione del portafoglio marchi dell'azienda, del rafforzamento della presenza nel settore snack e intrattenimento, e della crescita del portafoglio alimentare innovativo.

La lunga carriera di Baker in Hormel è iniziata nel 1990, attraversando diversi ruoli nelle vendite, gestione prodotto e marketing. Tra le sue precedenti posizioni figurano vicepresidente marketing per Foodservice (2012), vicepresidente di gruppo per Foodservice (2015), vicepresidente di gruppo per Deli (2018) e l'attuale ruolo di vicepresidente di gruppo per il marketing Retail delle carni a valore aggiunto (2022).

Hormel Foods (NYSE: HRL) ha anunciado que Jeff Baker será el nuevo vicepresidente de grupo de marketing minorista al final del año fiscal 2025, sucediendo a Scott Aakre, quien se retirará. Baker, con 35 años de experiencia en Hormel, será responsable de evolucionar la cartera de marcas de la compañía, fortalecer su presencia en el sector de snacks y entretenimiento, y fomentar el crecimiento de su portafolio de alimentos innovadores.

La extensa carrera de Baker en Hormel comenzó en 1990, desempeñando diversos roles en ventas, gestión de productos y marketing. Sus cargos anteriores incluyen vicepresidente de marketing para Foodservice (2012), vicepresidente de grupo de Foodservice (2015), vicepresidente de grupo de Deli (2018) y su actual puesto como vicepresidente de grupo de marketing minorista para carnes con valor agregado (2022).

Hormel Foods (NYSE: HRL)Jeff Baker가 2025 회계연도 말에 소매 마케팅 그룹 부사장으로 임명될 것이라고 발표했습니다. 그는 은퇴하는 Scott Aakre의 후임입니다. Hormel에서 35년 경력을 쌓은 Baker는 회사 브랜드 포트폴리오를 발전시키고, 스낵 및 엔터테인먼트 분야에서 입지를 강화하며, 식품 중심 포트폴리오의 성장을 주도할 책임이 있습니다.

Baker의 Hormel에서의 긴 경력은 1990년에 시작되었으며, 영업, 제품 관리 및 마케팅 분야에서 다양한 역할을 수행해 왔습니다. 이전 직책으로는 Foodservice 마케팅 부사장(2012), Foodservice 그룹 부사장(2015), Deli 그룹 부사장(2018), 그리고 현재는 부가가치 육류 소매 마케팅 그룹 부사장(2022)이 있습니다.

Hormel Foods (NYSE : HRL) a annoncé que Jeff Baker deviendra le nouveau vice-président groupe du marketing Retail à la fin de l’exercice fiscal 2025, succédant à Scott Aakre qui part à la retraite. Baker, vétéran de 35 ans chez Hormel, sera chargé d’évoluer le portefeuille de marques de l’entreprise, de renforcer sa présence dans le secteur des snacks et de l’animation, et de stimuler la croissance de son portefeuille alimentaire innovant.

La longue carrière de Baker chez Hormel a débuté en 1990, avec des postes variés dans la vente, la gestion de produits et le marketing. Ses fonctions précédentes incluent vice-président marketing Foodservice (2012), vice-président groupe Foodservice (2015), vice-président groupe Deli (2018), et son poste actuel de vice-président groupe marketing Retail pour les viandes à valeur ajoutée (2022).

Hormel Foods (NYSE: HRL) hat bekannt gegeben, dass Jeff Baker zum Ende des Geschäftsjahres 2025 der neue Group Vice President für Retail Marketing wird und damit Scott Aakre nachfolgt, der in den Ruhestand geht. Baker, ein 35-jähriger Hormel-Veteran, wird verantwortlich sein für die Weiterentwicklung des Markenportfolios des Unternehmens, die Stärkung der Präsenz im Snack- und Entertainment-Bereich sowie für das Wachstum des zukunftsorientierten Lebensmittelportfolios.

Bakers umfangreiche Karriere bei Hormel begann 1990 und umfasste verschiedene Positionen im Vertrieb, Produktmanagement und Marketing. Zu seinen früheren Positionen zählen Vice President Marketing für Foodservice (2012), Group Vice President Foodservice (2015), Group Vice President Deli (2018) und seine aktuelle Rolle als Group Vice President Retail Marketing für Value-Added Meats (2022).

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Baker will assume the role at the end of the fiscal year following the planned retirement of Scott Aakre

AUSTIN, Minn., May 16, 2025 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, announced that Jeff Baker, group vice president of Retail marketing for Value-Added Meats, will assume the role of group vice president for Retail marketing at the end of the company's fiscal 2025. Following the retirement of Scott Aakre, group vice president and chief marketing officer for Retail, Baker will oversee the evolution of the company's brand portfolio to meet changing consumer preferences, amplify its presence in snacking and entertaining, and drive growth in its food-forward portfolio.

Baker, a 35-year Hormel Foods veteran, joined the company in 1990 and held various positions of increasing responsibility from sales to product management to marketing. He advanced to vice president of marketing, Foodservice in 2012 and was promoted to group vice president of Foodservice in 2015. In 2018, he was named group vice president of Deli and assumed his current role in 2022.

"Jeff is one of our most seasoned executives and has a strong track record of growth and a reputation for strategic thinking," said Jim Snee, president and chief executive officer, Hormel Foods. "I'm confident that under his guidance, our brands will continue to grow, evolve and stay closely connected to the needs of today's consumers."

About Hormel Foods — Inspired People. Inspired Food.
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact: 

Media Relations


Hormel Foods


media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

Who is Jeff Baker at Hormel Foods (HRL)?

Jeff Baker is a 35-year Hormel Foods veteran who will become the group vice president for Retail marketing at the end of fiscal 2025. He currently serves as group vice president of Retail marketing for Value-Added Meats.

What positions has Jeff Baker held at Hormel Foods (HRL)?

Jeff Baker has held various positions at Hormel Foods including vice president of marketing for Foodservice (2012), group vice president of Foodservice (2015), group vice president of Deli (2018), and group vice president of Retail marketing for Value-Added Meats (2022).

Who is Jeff Baker replacing at Hormel Foods (HRL)?

Jeff Baker is replacing Scott Aakre, who is retiring from his position as group vice president and chief marketing officer for Retail at the end of fiscal 2025.

What will be Jeff Baker's responsibilities at Hormel Foods (HRL)?

Jeff Baker will oversee the evolution of Hormel's brand portfolio, amplify its presence in snacking and entertaining, and drive growth in its food-forward portfolio.
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