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The Makers of the SPAM® Brand Bring the Heat with the New SPAM® Gochujang Flavored Variety

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The makers of SPAM® have launched a new -edition SPAM® Gochujang flavored variety, inspired by the popular Korean condiment. This new flavor combines spicy, sweet, smoky, and umami tastes, making it versatile for various dishes. The product is exclusively available in an eight-pack at Costco Wholesale Warehouses, while supplies last.

Gochujang, a fermented spicy red chili paste, is a staple in Korean cuisine. The new flavor aims to celebrate the love Korean-Americans have for the SPAM® brand. Jennesa Kinscher, senior brand manager for SPAM®, states that this new variety offers approachable heat while maintaining the versatility and convenience associated with SPAM® products.

I produttori di SPAM® hanno lanciato una nuova edizione SPAM® Gochujang flavorato, ispirata al popolare condimento coreano. Questo nuovo sapore combina gusti piccanti, dolci, affumicati e umami, rendendolo versatile per vari piatti. Il prodotto è disponibile esclusivamente in un pacco da otto presso i magazzini Costco Wholesale, fino a esaurimento scorte.

Il Gochujang, una pasta di peperoncino rosso fermentata e piccante, è un alimento base della cucina coreana. Il nuovo sapore mira a celebrare l'amore che i coreano-americani hanno per il marchio SPAM®. Jennesa Kinscher, senior brand manager di SPAM®, afferma che questa nuova varietà offre un calore accessibile mantenendo la versatilità e la comodità associate ai prodotti SPAM®.

Los fabricantes de SPAM® han lanzado una nueva edición SPAM® con sabor a Gochujang, inspirada en el popular condimento coreano. Este nuevo sabor combina los gustos picante, dulce, ahumado y umami, haciéndolo versátil para varios platos. El producto está disponible exclusivamente en un paquete de ocho en los almacenes Costco Wholesale, mientras haya suministro.

El Gochujang, una pasta de chile rojo fermentada y picante, es un alimento básico en la cocina coreana. El nuevo sabor tiene como objetivo celebrar el amor que los coreano-americanos sienten por la marca SPAM®. Jennesa Kinscher, gerente de marca senior de SPAM®, afirma que esta nueva variedad ofrece un calor accesible mientras mantiene la versatilidad y conveniencia asociadas a los productos SPAM®.

SPAM®의 제조업체가 인기 있는 한국 양념에서 영감을 받아 SPAM® 고추장 맛의 새로운 에디션을 출시했습니다. 이 새로운 맛은 매운, 단, 훈제된, 그리고 감칠맛을 결합하여 다양한 요리에 활용할 수 있습니다. 이 제품은 코스트코 도매 창고에서 8팩으로만 판매됩니다, 재고가 소진될 때까지.

고추장은 발효된 매운 홍고추 페이스트로, 한국 요리의 필수품입니다. 새로운 맛은 한국계 미국인들이 SPAM® 브랜드를 사랑하는 것을 기념하고자 합니다. SPAM®의 수석 브랜드 매니저인 Jennesa Kinscher는 이 새로운 품종이 접근 가능한 매운맛을 제공하면서 SPAM® 제품과 관련된 다양성과 편리함을 유지한다고 말합니다.

Les fabricants de SPAM® ont lancé une nouvelle édition SPAM® au goût de Gochujang, inspirée par le condiment coréen populaire. Cette nouvelle saveur combine des goûts épicés, sucrés, fumés et umami, ce qui la rend polyvalente pour divers plats. Le produit est disponible exclusivement en pack de huit dans les entrepôts Costco Wholesale, jusqu'à épuisement des stocks.

Le Gochujang, une pâte de piment rouge fermentée et épicée, est un aliment de base de la cuisine coréenne. La nouvelle saveur vise à célébrer l'amour que les coréano-américains ont pour la marque SPAM®. Jennesa Kinscher, responsable de la marque chez SPAM®, déclare que cette nouvelle variété offre une chaleur accessible tout en maintenant la polyvalence et la commodité associées aux produits SPAM®.

Die Hersteller von SPAM® haben eine neue Edition SPAM® mit Gochujang-Geschmack auf den Markt gebracht, inspiriert von dem beliebten koreanischen Gewürz. Dieser neue Geschmack vereint würzige, süße, rauchige und umami Aromen, was ihn vielseitig für verschiedene Gerichte macht. Das Produkt ist exklusiv in einem Acht-Pack in Costco Wholesale-Warenhäusern erhältlich, solange der Vorrat reicht.

Gochujang, eine fermentierte scharfe rote Chili-Paste, ist ein Grundnahrungsmittel der koreanischen Küche. Der neue Geschmack soll die Liebe der koreanisch-amerikanischen Bevölkerung zur Marke SPAM® feiern. Jennesa Kinscher, Senior Brand Manager von SPAM®, erklärt, dass diese neue Variante einen zugänglichen Schärfegrad bietet und gleichzeitig die Vielseitigkeit und Bequemlichkeit der SPAM®-Produkte beibehält.

Positive
  • Launch of new -edition SPAM® Gochujang flavored variety
  • Exclusive availability at Costco Wholesale Warehouses
  • Expansion into popular Korean-inspired flavors
  • Potential to attract new customers interested in Korean cuisine
Negative
  • availability may restrict potential sales
  • Exclusive distribution through Costco may limit market reach

The popularity of Korean cuisine continues to drive new flavor innovation

AUSTIN, Minn., Sept. 10, 2024 /PRNewswire/ -- The makers of the SPAM® brand continue to draw inspiration from foods and flavors around the world with the launch of SPAM® Gochujang flavored. Fans can now find this limited-edition variety in an eight-pack exclusively at Costco Wholesale Warehouses, while supplies last.

Inspired by the popular Korean condiment, this flavor combines spicy, sweet, smoky and umami, making it a perfect addition to any occasion. Use it in more traditional recipes like kimbap, so-tteok so-tteok, or budae jjigae or put a flavorful twist on your musubi, SPAM® and eggs, or ramen.

Gochujang, is a fermented spicy red chili paste and is a staple ingredient in Korean cuisine.

"In celebration of the love Korean-Americans have for the SPAM® brand, we wanted to create our very own SPAM® Gochujang flavored," said Jennesa Kinscher, senior brand manager for the SPAM® brand. "This can packs an approachable heat while still providing the versatility and convenience we all love about SPAM® products."

To learn more and find recipe inspiration, visit www.spam.com/gochujang

About the SPAM® Brand
When the first SPAM® brand can came off the production line in 1937, the world was forever changed. This revolutionary product won over the hearts of soldiers, world leaders, celebrities, chefs, kids and parents. Future generations continue to enjoy it as a versatile, high-quality and great-tasting mealtime favorite. The whole world can't get enough of the iconic taste and the effortless creative potential contained within this iconic blue can. Fans of the brand can purchase SPAM® products and browse their favorite SPAM® merchandise at store.spam.com. For more information on the SPAM® brand, including product information, recipes and where to buy, visit spam.com.

 About Hormel Foods — Inspired People. Inspired Food.
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:
Media Relations 
Hormel Foods
media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the new SPAM® flavor launched in September 2024?

The new flavor launched in September 2024 is SPAM® Gochujang flavored, inspired by the popular Korean condiment gochujang.

Where can customers purchase the new SPAM® Gochujang flavored variety?

The new SPAM® Gochujang flavored variety is exclusively available in an eight-pack at Costco Wholesale Warehouses, while supplies last.

What inspired Hormel Foods (HRL) to create the SPAM® Gochujang flavored variety?

The creation of SPAM® Gochujang flavored variety was inspired by the popularity of Korean cuisine and to celebrate the love Korean-Americans have for the SPAM® brand.

How does Hormel Foods (HRL) describe the taste of the new SPAM® Gochujang flavored product?

Hormel Foods describes the new SPAM® Gochujang flavored product as combining spicy, sweet, smoky, and umami tastes, offering an approachable heat while maintaining versatility and convenience.

Hormel Foods Corporation

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