The PLANTERS® Brand Celebrates 90 Years of the Iconic NUTmobile with New Class of Peanutters, New Peanut on Wheels

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The PLANTERS brand is marking the 90th anniversary of its iconic NUTmobile program with a modernized vehicle and three new Peanutters. The updated NUTmobile features innovative additions including a peanut door handle, neon-lit selfie station, and 360-degree exterior camera. The new Peanutter team consists of Aria Conte (Butler University graduate), Hudson Ritchie (University of Illinois alum), and Adleigh Mayes (Freed-Hardeman University graduate), who will embark on a year-long nationwide tour. Under the leadership of Patrick Horbas, PLANTERS marketing director, the team will continue the tradition of engaging with fans through interactive events and photo opportunities. The public can follow the NUTmobile's journey on Instagram and TikTok or visit the official website for event updates.

State-of-the-art NUTmobile is hitting the road with fresh trio of Peanutters at the helm

AUSTIN, Minn., June 18, 2025 /PRNewswire/ -- The PLANTERS^® brand team is celebrating 90 years of NUTmobile novelty with a freshly shelled trio of nutty navigators — and a bold new build.

This summer marks the 90th anniversary of the beloved NUTmobile program, and the PLANTERS^® brand is celebrating in style, unveiling the latest evolution of its iconic ride — complete with quirky updates like a peanut door handle, a neon-lit selfie station, and a 360-degree exterior cam. The new vessel has an all-new crew, to boot, as three newly minted Peanutters are set to captain the modernized NUTmobile on a year-long, nationwide tour, bringing smiles and snacks to fans across the country. Take a peek inside the new NUTmobile and watch the Peanutters give a tour on YouTube!

"We are incredibly excited to celebrate 90 years of the NUTmobile and welcome our new Peanutters," said Patrick Horbas, director of marketing for the PLANTERS^® brand. "The NUTmobile has always been about bringing people together and creating unforgettable experiences. With this new team and the latest NUTmobile, we're ready to continue this tradition in a big way."

Meet the latest crop of Peanutters:

• Aria Conte (Almond Aria): A 2024 graduate of Butler University with a degree in creative media and entertainment, Aria hails from Chicago. She has many passions, including sports, dancing and writing song parodies — and she goes nuts for PLANTERS^® Honey Roasted Peanuts.
• Hudson Ritchie (Nutty Huddy): A University of Illinois alum with a degree in advertising, Hudson loves spending time with family, and his go-to snack is PLANTERS^® Hot Chipotle Peanuts.
• Adleigh Mayes (Mayes-elnut): A native of Dothan, Alabama, Adleigh earned a degree in public relations from Freed-Hardeman University. She played volleyball on a scholarship and was active in student government. She loves PLANTERS^® Cinnamon and Brown Sugar Cashews.

As the new NUTmobile hits the road this summer, fans can look forward to interactive events, photo opportunities and plenty of nutty surprises along the way. For more information about the NUTmobile tour and upcoming events, visit https://www.plantersnutmobile.com/ or follow along on Instagram (@plantersnutmobileofficial) and TikTok (@plantersnutmobile).

About the PLANTERS^® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS^® products have you covered. The PLANTERS^® brand, which has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to the beloved MR. PEANUT^® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods — Inspired People. Inspired Food.^™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

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FAQ

What new features does the 2025 PLANTERS NUTmobile have?

The 2025 PLANTERS NUTmobile features a peanut door handle, a neon-lit selfie station, and a 360-degree exterior camera system.

Who are the new Peanutters for the 2025 PLANTERS NUTmobile tour?

The new Peanutters are Aria Conte (Almond Aria) from Butler University, Hudson Ritchie (Nutty Huddy) from University of Illinois, and Adleigh Mayes (Mayes-elnut) from Freed-Hardeman University.

How long has the PLANTERS NUTmobile been operating?

The PLANTERS NUTmobile program is celebrating its 90th anniversary in 2025, having started in 1935.

How can I follow the PLANTERS NUTmobile tour?

You can follow the NUTmobile tour on Instagram (@plantersnutmobileofficial), TikTok (@plantersnutmobile), or visit plantersnutmobile.com for upcoming events.