HomesToLife Announces Strategic Investment in Zeica Labs to Accelerate Next-Gen Smart Home Innovation
Rhea-AI Summary
HomesToLife (Nasdaq: HTLM) announced a strategic US$1.0 million investment to acquire a 10% fully diluted stake in Zeica Labs, made via wholly owned subsidiary HTL Marketing. Zeica Labs is a newly formed Singapore technology company that owns the spatial-audio IP and engineering behind Super X-Fi, a patented immersive audio technology.
HomesToLife plans to use Zeica Labs as its innovation partner to integrate spatial-audio into selected upcoming furniture collections, piloting the technology in Singapore with potential later expansion to other markets to support its next‑generation smart home strategy.
Positive
- US$1.0M investment secures a 10% fully diluted stake in Zeica Labs
- Acquires patented spatial-audio IP (Super X-Fi) for product integration
- Singapore designated as pilot market before international roll‑out
Negative
- Zeica Labs is newly formed, increasing early‑stage technology and execution risk
News Market Reaction – HTLM
In the Jan 15 session, HTLM declined 0.79%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Nov 17 | Earnings update | Positive | +2.4% | Strong 9M 2025 growth and reaffirmed full-year revenue guidance. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
In 9M 2025, HomesToLife reported strong fundamentals, with net revenue of $275.0M (+15% YoY) and net income of $13.2M (+71% YoY), alongside a reaffirmed full-year revenue guidance of $360M–$375M. The stock rose 2.39% after that update, aligning with the positive financial performance. Today’s announcement reflects a strategic shift toward integrating patented spatial-audio technology into furniture, building on the company’s prior messaging as a growing, innovation-focused home retailer.
Key Terms
fully diluted financial
intellectual property technical
spatial-audio technical
patented technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
SINGAPORE, Jan. 15, 2026 (GLOBE NEWSWIRE) -- HomesToLife Ltd (Nasdaq: HTLM) (“HomesToLife”), a Singapore-based home furniture company with sales across Asia-Pacific, Europe and North America, today announced a US
The Investment will be made through HTL Marketing Pte. Ltd. (“HTL Marketing”), a wholly owned subsidiary of HomesToLife.
Zeica Labs is a newly formed Singapore technology company that owns the spatial-audio intellectual property and engineering capabilities behind Super X-Fi, a patented audio technology that delivers immersive, personalised sound experiences.
“This represents a strategically significant step in strengthening HomesToLife’s position as a technology-forward furniture company. Singapore will serve as the testbed for this technology, before potential expansion into other key markets. Singapore provides an ideal environment to pilot and refine these technologies before scaling them internationally,” said Ms Phua Mei Ming, Chief Executive Officer of HomesToLife.
Under the collaboration, HomesToLife plans to have Zeica Labs serve as its innovation and technology development partner, working closely with HomesToLife to integrate patented spatial-audio technology into selected upcoming furniture collections. HomesToLife intends to have this support HomesToLife’s broader strategy to develop differentiated, next-generation smart home products.
About HomesToLife Ltd (Nasdaq: HTLM)
HomesToLife is a global furniture company with two core divisions: a consumer retail division with direct operations in Singapore and Korea, and a wholesale & trade division.
Leveraging more than 50 years of heritage built by its founders, HomesToLife combines retail, distribution, and sourcing, supported by a diversified manufacturing network across China, Vietnam, and India. In May 2025, HomesToLife strengthened its design, product development and merchandising function through the acquisition of HTL Marketing.
HomesToLife is fast expanding across Europe, Asia-Pacific, and North America, leveraging long-standing supplier partnerships and a global presence to deliver scale, efficiency, and resilience.
About Zeica Labs
Founded in July 2025 and based in Singapore, Zeica Labs is a technology start-up built on a foundation of deep expertise within the consumer electronics industry – decades of collective experience among its founding team. This team combines strengths across a range of digital technologies, with a proven track record of delivering patentable algorithms. With a robust portfolio of close to 100 patents, Zeica Labs’ blend of seasoned talents and strong intellectual property positions it to serve B2B customers by researching and developing bespoke product solutions tailored to their evolving needs.
Contacts
HomesToLife Ltd Contact:
6 Raffles Boulevard, #02-01/02
Marina Square, Singapore 039594
Email: Investor@homestolife.com
Media/Investor Relations Inquiries:
Edelman Smithfield
HomesToLife@edelmansmithfield.com
