Tom Brady Gets A New Job: Hertz Car Salesman

Rhea-AI Impact

(Low)

Rhea-AI Sentiment

(Very Positive)

Rhea-AI Summary

Hertz has announced a new marketing campaign featuring Tom Brady as a used car salesman, highlighting the company's position as one of the largest used car dealers. The campaign includes a sweepstakes offering a chance to win a 2023 Cadillac XT5 autographed by Brady, valued at over $31,000 plus $5,000 cash.

Hertz Car Sales operates through more than 40 retail locations nationwide, offering Hertz Certified vehicles that undergo a 115-point certification process. Each vehicle comes with a 12-month/12,000-mile powertrain warranty and buy with confidence guarantee. The company provides online shopping options with clear pricing and doorstep delivery.

The sweepstakes runs from March 4, 2025 to April 14, 2025, open to licensed U.S. residents aged 20 and older in the 48 contiguous states and D.C.

Positive

Expansion into used car sales market through 40+ retail locations
Partnership with high-profile celebrity Tom Brady enhancing brand visibility
Comprehensive 115-point vehicle certification process
12-month warranty offering reducing customer risk

Negative

None.

News Market Reaction 1 Alert

+5.45% News Effect

On the day this news was published, HTZ gained 5.45%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

03/04/2025 - 08:00 AM

Brady Plays Used Car Salesman in New Hertz Ad Offering Chance to Win Cadillac XT5

ESTERO, Fla., March 4, 2025 /PRNewswire/ -- Hertz, one of the world's leading car rental companies, is teaming up with Tom Brady once again to share that Hertz is also one of the largest used car dealers. The seven-time World Champion, sports broadcaster, and entrepreneur, is now adding used car salesman to his growing resume in a new ad for Hertz Car Sales.

In the ad, Brady explains the benefits of buying a vehicle from Hertz Car Sales and gives a lucky winner the chance to own a piece of sports history by taking home an autographed 2023 Cadillac XT5.

"Tom Brady might be collecting jobs like he collected championship rings, but he's proving to be a genuine MVP in the used car game," said Jeff Adams, Executive Vice President of Hertz Car Sales. "He's showcasing our Hertz Car Sales vehicles with the same precision he showed on the field – and why premium vehicles like the Cadillac XT5 offer that perfect blend of luxury and reliability. When it comes to delivering value to customers, Brady's definitely a pro."

Hertz Car Sales has transformed the car-buying experience by bringing Hertz's century-long automotive expertise directly to consumers. Customers can shop for premium pre-owned vehicles online or at more than 40 retail locations nationwide, select their Hertz Certified vehicle at clear, upfront pricing, and have it delivered right to their doorstep.

Each Hertz Certified vehicle undergoes a rigorous 115-point certification process and comes backed by comprehensive 12-month/12,000-mile limited powertrain warranty and Hertz Car Sales' buy with confidence guarantee, delivering the quality, convenience, and value customers expect from the Hertz name.

"Hertz Car Sales has come up with the perfect game plan – with their seamless certification process, wide selection of premium vehicles, and clear upfront pricing. Hertz is committed to delivering exceptional service to their customers. I'm excited to work alongside their team and help people find the right car for them," said Tom Brady.

The 2023 Cadillac XT5 is equipped with several entertainment and safety features including, but not limited to: navigation system, power moonroof, wireless phone connectivity, emergency communications system, lane departure, leather upholstery and more. The luxury SUV now also includes Brady's handwritten signature on the driver's side visor.

How to Enter: Entering the sweepstakes is easy and free! To enter, participants simply need to visit Hertz.com/TomBradyUsedCar.com and complete the online entry form. All eligible entries will be automatically entered into the grand prize drawing.

Key Sweepstakes Details:

Prize: Cadillac XT5, signed by Tom Brady, valued at $31K+, plus $5,000 cash
Entry Period: March 4, 2025 - April 14, 2025
How to Enter: Visit Hertz.com/TomBradyUsedCar and complete the online entry form.

NO PURCHASE NECESSARY. Open to all legal U.S. residents who are licensed drivers residing in the 48 contiguous U.S. states and District of Columbia who are 20 years and older. Void where prohibited by law. See official rules for details.

For more information or to see Hertz's latest used car sales inventory, visit hertzcarsales.com.

About Hertz
Hertz Global Holdings Inc. is one of the world's leading car rental and mobility solutions providers. Its subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the US, and the Hertz 24/7 car sharing business in Europe. For more information about Hertz, visit www.hertz.com.