HUB Cyber Security Ltd. Launches SecureRide™ Trust Infrastructure for the $400B+ Global Rideshare Market
Rhea-AI Summary
HUB Cyber Security (Nasdaq: HUBC) launched SecureRide™, a perpetual trust infrastructure for rideshare platforms, commercially debuting with Fare Co-op Platform 2.0 in February 2026. SecureRide™ provides continuous driver and rider verification using HUB’s Secured Data Fabric, aiming to replace episodic safety checks across the $260B (2025) TNC market projected to exceed $400B by 2030.
The platform ingests live data sources—registries, watchlists, motor vehicle records and adverse media—to enable real-time Perpetual KYD and Perpetual KYC around every ride.
Positive
- Commercial launch with Fare Co-op Platform 2.0 in February 2026
- Perpetual KYD/KYC enabling continuous verification for each ride
- Integration of multiple live data sources for real-time checks
Negative
- Initial commercial deployment limited to Fare Co-op Platform 2.0
Key Figures
Market Reality Check
Peers on Argus
HUBC gained 8.37% while sector peers showed mixed moves (e.g., JG up 10.7%, UBXG down 2.15%). Momentum scanner only flagged one peer, indicating a stock-specific reaction rather than a broad software‑infrastructure move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | CEO strategy letter | Positive | +3.1% | CEO outlined growth strategy, balance sheet resilience and institutional adoption plans. |
| Jan 27 | Nasdaq deficiency notice | Negative | +0.0% | Nasdaq notified HUBC of noncompliance with MVLS <b>$35M</b> listing requirement. |
| Jan 14 | Reverse share split | Negative | -34.8% | Announced <b>1-for-15</b> reverse split to support Nasdaq minimum bid requirements. |
| Jan 12 | CFO appointment | Positive | +7.1% | Appointed experienced CFO to oversee finance, capital markets and governance. |
| Dec 29 | Government contract win | Positive | -4.8% | Won NIS <b>16M</b> Interior Ministry contract with expected NIS <b>14.5M</b> revenue. |
Price typically aligns with news tone, with one notable divergence on a positive government contract award.
Over recent months, HUBC has combined strategic updates with listing-compliance actions. A 1-for-15 reverse split and a Nasdaq MVLS deficiency notice highlighted listing pressures, while a new CFO and an NIS 16 million Israeli government contract underscored operational and commercial progress. A CEO letter on strategy and trust infrastructure preceded today’s SecureRide™ launch, framing a shift toward scaled verification platforms. Price reactions have mostly tracked the news tone, except for a selloff following the government contract win.
Market Pulse Summary
This announcement highlights HUBC’s effort to commercialize its perpetual verification infrastructure through SecureRide™, targeting the large TNC market projected to exceed $400B by 2030. It builds on recent strategy communications and contract wins, signaling a push into high‑volume consumer mobility. Investors may track adoption metrics with partners like Fare Co-op, commercialization progress versus prior government and enterprise wins, and how these initiatives interact with ongoing listing‑compliance considerations.
Key Terms
know your customer financial
kyc financial
AI-generated analysis. Not financial advice.
Introduces continuous and on-demand, perpetual driver and rider verification to establish a new global safety and compliance standard for mobility platforms
LOS ANGELES and TEL AVIV, Israel, Feb. 09, 2026 (GLOBE NEWSWIRE) -- HUB Cyber Security Ltd. (Nasdaq: HUBC) (“HUB” or the “Company”), a global leader in secured data fabric and perpetual verification infrastructure, today announced the commercial launch of SecureRide™, its purpose-built trust infrastructure for the Transportation Network Companies (TNCs), in partnership with Fare Co-op, the driver-owned, city-managed rideshare platform.
SecureRide™ debuts as part of Fare Co-op Platform 2.0, introducing always-on, real-time verification of both drivers and riders, fundamentally replacing the static, point-in-time safety checks that dominate today’s rideshare industry.
The TNC market generated more than
SecureRide™: Trust Infrastructure for Mobility
SecureRide™ applies HUB’s Secured Data Fabric (SDF) and perpetual verification architecture to the mobility ecosystem transforming trust from a periodic compliance requirement into real-time, foundational infrastructure.
Unlike traditional rideshare models that depend on annual or episodic background checks, SecureRide™ introduces Perpetual Know Your Driver (KYD) and Perpetual Know Your Customer (KYC), continuously validating both participants throughout the lifecycle of every ride.
According to publicly available reporting, a rideshare-related sexual harassment complaint is submitted every eight minutes in the United States alone, underscoring the limitations of snapshot-based safety frameworks. SecureRide™ is designed to close this gap by detecting and mitigating risk before incidents occur, rather than responding after the fact.
Hub’s Real-Time Verification Capabilities
SecureRide™ integrates multiple live, on-demand, data sources and enforcement layers, including criminal & sex offender registries, global watchlist, adverse media, motor vehicle records and other related source to establish a continuously verified trust perimeter around every ride.
Fare Co-Op’s Platform 2.0: Experience Designed for Scale
Alongside SecureRide™, Fare Co-op’s Platform 2.0 launching this month introduces a redesigned user experience tailored to a decentralized, driver-led network. New features include:
- Ride Bidding & Dynamic Pricing: Increased flexibility for longer trips.
- Advanced Preferences: Options such as preferred driver gender selection and favorite driver lists.
- Embedded Social Connectivity: Deep-link referral systems and in-app money and credit transfers.
Strategic Impact
By embedding perpetual verification directly into ride-by-ride operations, SecureRide™ is designed to reduce insurance friction, lower claims exposure, and improve unit economics enabling a premium safety standard at mass-market accessibility.
More broadly, SecureRide™ demonstrates how perpetual verification infrastructure can operate at real-world transaction volumes across one of the world’s largest consumer-facing markets. As mobility expands into logistics, delivery, autonomous fleets, and municipal transportation, SecureRide™ positions HUB to play a foundational role in the future of global mobility infrastructure.
“Fare Co-op was founded on the belief that drivers and communities deserve a fairer and more accountable model,” said Ahmed Attia, Chairman & Co-Founder of Fare Co-op. “With SecureRide™, we are extending that philosophy to physical safety. Real-time accountability should be the baseline, not the exception, for anyone entering a vehicle.”
Noah Hershcoviz, CEO of HUB Cyber Security, commented: “SecureRide™ proves that perpetual verification can operate at live platform scale. This is the same trust architecture we deploy for banks and governments, which we will now be applying to one of the world’s most safety-critical consumer environments.”
About Fare Co-op
Fare Co-op is a multi-stakeholder, federated cooperative and a leading rideshare provider in the United States. The platform operates on a decentralized model led by local driver governance, emphasizing fair labor practices, community-centered safety, and sustainable transportation.
About HUB Cyber Security Ltd.
HUB Cyber Security Ltd. (Nasdaq: HUBC) is a global leader in confidential computing, AI-driven data fabric, and cybersecurity. HUB's Secured Data Fabric (SDF) empowers organizations to virtualize, secure, and analyze sensitive data across borders and silos generating real-time intelligence while meeting the highest regulatory standards. With operations across North America, Europe, and Israel, HUB partners with Fortune 100 companies, global banks, and sovereign institutions to secure the next generation of digital infrastructure.
Forward-Looking Statements
This press release contains forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are typically identified by words such as “plan,” “believe,” “expect,” “anticipate,” “intend,” “outlook,” “estimate,” “future,” “forecast,” “project,” “continue,” “could,” “may,” “might,” “possible,” “potential,” “predict,” “seem,” “should,” “will,” “would” and other similar words and expressions, but the absence of these words does not mean that a statement is not forward-looking.
The forward-looking statements are based on the current expectations of the management of HUB, as applicable, and are inherently subject to uncertainties and changes in circumstances and their potential effects and speak only as of the date of such statement. There can be no assurance that future developments will be those that have been anticipated. These forward-looking statements involve a number of risks, uncertainties, or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, those discussed and identified in public filings made with the SEC by HUB and the following: (i) the Company’s ability to meet stock exchange continued listing standards and remain listed on the Nasdaq; (ii) significant uncertainty regarding the adequacy of HUB’s liquidity and capital resources and its ability to repay its obligations as they become due; (iii) the war between Israel and Hamas commenced in October 2023, which may harm Israel’s economy and HUB’s business; (iv) expectations regarding HUB’s strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products and services, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and HUB’s ability to invest in growth initiatives and pursue acquisition opportunities; (v) the outcome of any legal or regulatory proceedings against HUB in connection with our previously announced internal investigation or otherwise; (vi) competition, the ability of HUB to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (vii) limited liquidity and trading of HUB’s securities; (viii) geopolitical risk, including military action and related sanctions, and changes in applicable laws or regulations; (ix) the possibility that HUB may be adversely affected by other economic, business, and/or competitive factors; and (x) other risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements” in HUB’s Annual Report on Form 20-F filed on May 1, 2025.
Should one or more of these risks or uncertainties materialize or should any of the assumptions made by the management of HUB prove incorrect, actual results may vary in material respects from those expressed or implied in these forward-looking statements.
All subsequent written and oral forward-looking statements concerning HUB or other matters addressed in this press release and attributable to HUB or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in the press release. Except to the extent required by applicable law or regulation, HUB undertakes no obligation to update these forward-looking statements to reflect events or circumstances after the date of this press release to reflect the occurrence of unanticipated events.
Investor Relations
Lytham Partners
Ben Shamsian
646-829-9701
shamsian@lythampartners.com
FAQ
What is SecureRide™ and how does HUBC describe its purpose?
When did HUBC launch SecureRide™ with Fare Co-op and where will it debut?
Which data sources does SecureRide™ use for real-time verification?
What market size does SecureRide™ target and what timeline is cited?
How might SecureRide™ affect rideshare safety and operator costs according to HUBC?
