Healthy Extracts Taps $51 Billion Gut Health Market with Launch of World’s First Prebiotic Fiber + Probiotic Gut Health Straw with Whitney Johns Nutrition

Rhea-AI Summary

Healthy Extracts (OTCQB:HYEX) has launched the world's first prebiotic fiber and probiotic supplement delivered through an innovative drinking straw technology, in partnership with fitness influencer Whitney Johns. The WHITNEY JOHNS Gut Health Straw delivers up to 4 grams of prebiotic fiber and 60 billion CFU of Bacillus coagulans through a natural lemon-flavored, sugar-free blend. The product addresses the fact that 95% of Americans don't consume enough fiber, according to USDA data. The straw technology offers a convenient, portable solution for daily gut health support. This launch is part of Healthy Extracts' strategy to expand in the digestive health products market, projected to grow from $51.5 billion in 2024 to $105.5 billion by 2033, with an 8% CAGR. The product joins Whitney Johns' existing line of supplements, including BRAIN ACTIVATE and various other health products.

Positive

• First-to-market innovative delivery system for gut health supplements
• Addresses large market opportunity with digestive health projected to reach $105.5B by 2033
• Expands distribution channels into fitness centers, retail, healthcare providers, and D2C subscriptions
• Partnership with fitness influencer Whitney Johns enhances marketing reach

Negative

• None.

Healthy Extracts Expands Tech Portfolio of Nutritional Supplement Delivery Systems with Introduction of Exclusive Nutrient Drinking Straw Formulation and Manufacturing Technology

LAS VEGAS, NV / ACCESS Newswire / May 1, 2025 / Healthy Extracts Inc. (OTCQB:HYEX), a platform for acquiring, developing, patenting, marketing, and distributing plant-based nutraceuticals and delivery systems, has introduced in partnership with fitness influencer and health advocate, Whitney Johns, the world's first prebiotic fiber and probiotic supplement delivered by an innovative drinking straw technology.

The new WHITNEY JOHNS™ Gut Health Straw™ is available to order today at whitneyjohns.com.

Revolutionary New WHITNEY JOHNS Gut Health Straw

Designed for maximum convenience and effectiveness, this revolutionary product allows consumers to enjoy a delicious natural lemon flavored, sugar-free, prebiotic and probiotic blend by simply sipping through a straw-no pills, powders or hassles, just better gut health one sip at a time!

The Whitney Johns Gut Health Straw features a proprietary, clinically formulated blend designed to support digestion, gut microbiome balance, immune health, and overall wellness.

The straw delivers up to 4 grams of prebiotic fiber and 60 billion CFU of Bacillus coagulans MB BCM9™, a clinically studied probiotic strain proven to survive harsh stomach acid and deliver active benefits directly to the gut. The proprietary straw system provides a convenient and enjoyable consumer experience that fits seamlessly into any busy lifestyle.

According to the USDA, 95% of Americans do not consume enough fiber in their diet, and the Gut Health Straw provides a unique solution. Fiber is essential for digestive and overall health because it supports healthy blood sugar levels and cholesterol. It also nourishes the gut microbiome and helps with appetite control-all factors that are linked to mitigating the risk of heart disease, diabetes, obesity, and even certain cancers.

"My new Gut Health Straw is a total game-changer on so many levels," stated Whitney Johns, founder and president of Whitney Johns Nutrition. "After years of studying how deeply gut dysfunction impacts overall health, I knew we needed a simpler, more convenient solution. That's exactly why I created the Gut Health Straw-because supporting your gut should feel easy, empowering and delicious, no matter how busy you are."

The Whitney Johns Gut Health Straw is vegan, gluten-free, non-GMO, and manufactured in an FDA-certified U.S. facility using only premium-grade natural ingredients.

Key Benefits

• Convenience: No mixing or measuring-just sip and go.

• Portability: Pocket-sized, travel-ready, and lifestyle-friendly.

• Taste: Refreshing natural lemon flavor, no gritty powders or bulky pills.

• Innovation: First of its kind in the wellness industry, setting a new standard for daily digestive support.

According to Duke Pitts, president of Healthy Extracts: "Launching this innovative delivery system and proprietary formulation with Whitney disrupts the gut health market in an unprecedented way. It offers unmatched convenience with a premium consumer experience.

"Adding to our portfolio another unique oral delivery system, it enables us to expand into new distribution channels, such as fitness centers, as well as further into physical retail, healthcare provider networks and direct-to-consumer subscriptions. We see it providing a competitive edge and accelerating the sales and brand growth of the Whitney Johns Nutrition line like no other product we've introduced to-date."

The new product launch is part of Healthy Extracts' broader strategy to expand market share across the booming digestive health and wellness sectors using proprietary nutritional formulations and delivery systems.

The global digestive health products market is projected to expand from $51.5 billion in 2024 to more than $105.5 billion by 2033, increasing at a compound annual growth rate (CAGR) of 8%, according to Precedence Research.

The new Gut Health Straw adds to the WHITNEY JOHNS product line that includes BRAIN ACTIVATE, MEN and WOMEN'S ACTIVE™ (Nitric Oxide Booster), WOMEN'S CITRUS BERGAMOT™ and WOMEN'S HORMONE SUPPORT™. These products are based on Healthy Extracts' proprietary Citrus Bergamot SuperFruit™ and Ultimate Brain Nutrients™ formulations.

Learn more about Whitney Johns' new Gut Health Straw™ at whitneyjohns.com.

Health Information Sources

Sources of the information regarding health, diet and disease as presented in this press release:

Mayo Clinic - Dietary Fiber: Essential for a Healthy Diet

Harvard T.H. Chan School of Public Health - Fiber

National Institutes of Health (NIH) - Fiber and Health Benefits

About Healthy Extracts "Live Life Young Again"

Healthy Extracts is a platform for acquiring, developing, researching, patenting, marketing, and distributing plant-based nutraceuticals.

The company's subsidiaries, BergametNA™ and Ultimate Brain Nutrients™ (UBN), offer nutraceutical natural heart and brain health supplements. This includes the only heart health supplement distributed in North America containing Citrus Bergamot SuperFruit™. This superfruit has the highest known concentration of polyphenols and flavonoids.

UBN's KETONOMICS® proprietary formulations, which have been designed to enhance brain activity, focus, headache and cognitive behavior, provide many sales and intellectual property licensing opportunities.

For more information visit: healthyextractsinc.com, bergametna.com or tryubn.com.

Forward-Looking Statements and Safe Harbor Notice

All statements other than statements of historical facts included in this press release are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Such forward-looking statements include our expectations and those statements that use forward-looking words such as "projected," "expect," "possibility" and "anticipate." The achievement or success of the matters covered by such forward-looking statements involve significant risks, uncertainties and assumptions. Actual results could differ materially from current projections or implied results. Investors should read the risk factors set forth in the Company's Annual Report on Form 10-K filed with the SEC on April 1, 2025, and future periodic reports filed with the U.S. Securities and Exchange Commission (SEC). All of the Company's forward-looking statements are expressly qualified by all such risk factors and other cautionary statements. The Company cautions that statements and assumptions made in this news release constitute forward-looking statements and make no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. The information set forth herein speaks only as of the date hereof. The Company and its management undertake no obligation to revise these statements following the date of this news release.

Food & Drug Administration Disclosure

The product and formulation featured in this release is not for use by or sale to persons under the age of 12. This product should be used only as directed on the label. Consult with a physician before use if you have a serious medical condition or use prescription medications. A doctor's advice should be sought before using this and any supplemental dietary product. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

BergametNA™, Ultimate Brain Nutrients™, UBN™, Citrus Bergamot SuperFruit™ and F4T® are registered trademarks of Healthy Extracts Inc.™

Whitney Johns™ is a trademark of Whitney Johns Nutrition.

MB BCM9™ is a trademark of Meteoric Biopharmaceuticals Pvt. Ltd.

Company Contact

Duke Pitts, President
Healthy Extracts Inc.
Tel (720) 463-1004
Email contact

Investor Contact

CMA Investor Relations
Tel (949) 432-7554
Email contact

SOURCE: HEALTHY EXTRACTS INC.

View the original press release on ACCESS Newswire

FAQ

What is the HYEX Gut Health Straw and how does it work?

The WHITNEY JOHNS Gut Health Straw is a revolutionary supplement delivery system that provides 4 grams of prebiotic fiber and 60 billion CFU of Bacillus coagulans through a drinking straw. Users simply sip their beverage through the straw to receive the gut health benefits.

What are the key benefits of Healthy Extracts' (HYEX) new Gut Health Straw?

The key benefits include convenience (no mixing or measuring), portability, natural lemon flavor without gritty powders, and innovative delivery of prebiotics and probiotics for digestive support. It's also vegan, gluten-free, and non-GMO.

How big is the market opportunity for HYEX's Gut Health Straw?

The global digestive health products market is projected to grow from $51.5 billion in 2024 to $105.5 billion by 2033, with an 8% compound annual growth rate.

Where can I purchase the Whitney Johns Gut Health Straw by HYEX?

The Gut Health Straw is available for order at whitneyjohns.com.