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Hyundai Motor Group announced a groundbreaking for its new Metaplant America in Bryan County, Georgia, representing a USD 5.54 billion investment. The facility aims to start commercial production in the first half of 2025 with an annual capacity of 300,000 electric vehicles, creating over 8,100 jobs. This initiative aligns with the company's goal to lead the electrified mobility sector, targeting to sell 3.23 million electric vehicles annually by 2030. Additionally, the Group's social responsibility programs have contributed USD 1.54 million to local charities.
The 2022 Hyundai Tucson Plug-in Hybrid and Elantra N were awarded the 2022 Sobre Ruedas Awards at the Miami International Auto Show. The Tucson Plug-in Hybrid offers 261 horsepower with an all-electric range of 33 miles and a fuel economy of 70 MPGe. The Elantra N, recognized as the Best Compact Sports Car, features a 2.0-liter turbocharged engine delivering 276 horsepower. Hyundai's achievements reflect their commitment to appealing to Hispanic consumers and highlight their innovative engineering in electrified and performance-driven vehicles.
Hyundai Motor America launched a multicultural marketing campaign titled "Tied With Tucson" to promote the stylish 2023 Tucson. The campaign, developed with Culture Brands, emphasizes the vehicle's human-centric technology and three powertrain options: N-Line, Hybrid, and Plug-In Hybrid. The creative showcases familial connections and friendly rivalries, reflecting cultural nuances. The campaign includes video and digital executions to elevate vehicle features like fuel efficiency and quality craftsmanship.
Hyundai's IONIQ 5 has been awarded MotorTrend's 'Golden Calipers' for SUV of the Year, outperforming 45 competitors, including 25 electrified models. The vehicle received praise for its safety, efficiency, design, and performance. MotorTrend highlighted its great range, quick charging, and futuristic styling. This recognition follows a series of accolades for the IONIQ 5, including the 2022 World Car of the Year. Hyundai's President stated the award reflects their commitment to top-tier product development and design.
The Hyundai IONIQ 5 has been awarded MotorTrend's 2023 SUV of the Year, winning against 45 competitors, including 25 electrified models. José Muñoz, Hyundai Motor North America's president, highlighted the award's significance in recognizing Hyundai's design and engineering capabilities. The IONIQ 5 excelled in six criteria: safety, efficiency, value, design advancement, engineering excellence, and performance. The vehicle is noted for its 300+ miles driving range, ultra-fast charging capabilities, and innovative features, enhancing its appeal in the electric vehicle market.
Hyundai Motor Group unveiled a strategy to transform vehicles into Software Defined Vehicles (SDVs) by 2025, enhancing customer experience and mobility through evolving software technology. Key initiatives include:
- OTA updates for all models, providing enhanced functionality globally.
- Expecting 20 million vehicles registered to Connected Car Services by 2025.
- An 18 trillion won investment by 2030 in a new Global Software Center to boost software capabilities.
The focus on software integration aims to redefine the automotive experience.
Hyundai Motor North America has launched a comprehensive hurricane relief program valued at $17 Million to assist communities affected by Hurricane Ian in Florida. The initiative includes support for current Hyundai and Genesis owners, prospective customers, and dealers. Highlights include $1 Million donation to the American Red Cross and additional funding to local charities for every vehicle sold in October. Hyundai will offer $500 insurance deductible support and cash rebates ranging from $1,000 to $2,000 on new vehicle purchases. The program is effective from October 1, 2022 to January 3, 2023.
Hyundai Motor America unveiled the paint scheme for the 2022 Santa Cruz, set to compete in the Rebelle Rally starting on Oct. 6. Designed by Brad Arnold and Matt Marble, the vehicle features a custom design inspired by California's surfing lifestyle. Minimal modifications were made, including off-road tires and a lift kit, managed by engineer Eric Buxton. The team, known as the Brute Squad, includes auto writers Jill Ciminillo and Kristin Shaw. The rally emphasizes women's participation in automotive challenges and is sponsored by brands like Bose and Falken Tires.
Hyundai Motor America reported a record for total Q3 sales with 184,431 units, a 3% increase from Q3 2021. September sales reached 59,465 units, an 11% year-over-year rise, marking the best-ever September sales. SUVs comprised 68% of retail sales, showing a 1.4 percentage point growth year-on-year. Hyundai did not engage in fleet sales for nine consecutive months, prioritizing dealer inventory. Notable best-sellers included Elantra HEV, IONIQ 5, Santa Cruz, Santa Fe PHEV, and Tucson PHEV.