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Hyundai Motor reports company developments tied to its global automotive business, including U.S. sales performance, electrified vehicle demand, model launches, and customer programs. Recurring updates from Hyundai Motor America feature vehicles such as the IONIQ 5, IONIQ 5 N, IONIQ 9, Tucson Hybrid, Palisade, Santa Fe, and Elantra HEV.
Company announcements also cover product awards, safety and connected-service features, ownership programs such as Hyundai Rewards and Bluelink, education partnerships, community relief initiatives, and vehicle-development collaborations across passenger, commercial, hybrid, and electric vehicle categories.
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The 2023 Hyundai IONIQ 6 has successfully completed EPA testing, with the SE Long Range RWD trim achieving an estimated range of 361 miles. The AWD variant reached 316 miles. The vehicle boasts a combined 140 MPGe rating, ranking it among the 2023 Top Ten Vehicles on Fueleconomy.gov. Hyundai's design optimizes aerodynamic performance, resulting in a low drag coefficient of 0.22. The IONIQ 6 will be available at dealerships starting this spring, highlighting Hyundai's commitment to electric mobility.
Hyundai Motor America launched a new marketing campaign for its all-electric IONIQ 6, featuring actors Kevin and Sosie Bacon. The campaign, titled "It's Time to Go Electric," aims to simplify the transition to electric vehicles for consumers. It highlights the IONIQ 6's capabilities, such as a charging time from 10% to 80% in about 18 minutes and a driving range of up to 361 miles for the SE RWD model. The ads will first air during the NFL's conference championship games on January 29, 2023, and continue across various platforms until the vehicle's release in March 2023. The campaign includes both humorous and informative content.
Hyundai Motor America has donated $15,000 each to Georgia Southern University and the Ronald McDonald House Charities of the Coastal Empire. This gesture reflects Hyundai's commitment to Georgia, where the new Hyundai Motor Group Metaplant America is being built. The funds will support scholarships for STEM undergraduates at Georgia Southern and provide housing for families with sick children through the Ronald McDonald House initiative. Hyundai's corporate social responsibility program, Hyundai Hope, is integral to these efforts, aiming to improve community health and educational outcomes.
Hyundai has secured five positions in the 2023 Best Value New Cars report by Cars.com, highlighting its commitment to affordability. The recognized models include:
- 2023 Hyundai Kona SE
- 2023 Hyundai Elantra SE
- 2023 Hyundai Santa Cruz SE
- 2023 Hyundai Kona EV SE
- 2022 Hyundai Tucson PHEV SEL
Over 70 vehicles were assessed, focusing on affordability and features to meet the needs of budget-conscious consumers.
Hyundai has achieved significant recognition with four models awarded in the 2023 Best Cars for the Money by U.S. News & World Report. The honored vehicles include the Hyundai Palisade (Best 3-row SUV), Hyundai Elantra Hybrid (Best Hybrid Car), Hyundai Santa Fe (Best 2-row SUV), and Hyundai Kona (Best Subcompact SUV). These awards highlight Hyundai's commitment to offering value through high-quality features, advanced technology, and consumer satisfaction. The recognition reflects Hyundai's ability to provide competitive pricing and an excellent ownership experience amidst rising new car prices.
Hyundai Motor America has launched its first bilingual creative campaign, partnering with Lopez Negrete Communications, targeting both general and Hispanic audiences. The campaign, titled 'The Miles that Unite Us', conveys a message of togetherness, emphasizing that shared experiences define relationships. It features a comprehensive media strategy including TV commercials in English and Spanish, radio spots, and digital assets throughout 2023. Filmed in Palmdale, CA, the campaign aims to connect with multicultural consumers. Hyundai sold over 724,000 vehicles in the U.S. in 2022, with nearly half produced domestically in Alabama.
Hyundai Motor Group is promoting Busan's bid to host World Expo 2030 at the World Economic Forum (WEF) in Davos, Switzerland, from January 16 to 20, 2023. The Group showcases a fleet of 58 eco-friendly vehicles wrapped with Busan's logo, including 45 models like the Genesis Electrified G80 and Hyundai Santa Fe PHEV. This fleet serves as official transportation and mobile advertisements for the event, while also highlighting the vision of a sustainable future. The Group is also displaying the Genesis X concept car, emphasizing luxury and sustainability in design. Safety measures are in place for winter conditions during the forum.
The Hyundai IONIQ 6 has been named 'Best in Class' for 2022 by Euro NCAP in the 'Large Family Car' category, showcasing its leadership in EV safety. The vehicle also achieved a maximum five-star rating in last year's Euro NCAP safety tests, excelling in 'Adult Occupant', 'Child Occupant', and 'Safety Assist' evaluations. This recognition underscores Hyundai's commitment to safety and innovation in mobility solutions.
Euisun Chung, Executive Chair of Hyundai Motor Group, has been named MotorTrend's Person of the Year, securing the top position in the 2023 Power List. This recognition underscores his leadership in steering the group into a new age, cementing high-quality vehicles like the Hyundai IONIQ 5 and Genesis G90, both award winners. Chung's vision extends beyond automotive success, focusing on electric vehicles and advanced mobility solutions. He emphasizes quality and customer trust as core values within the organization.