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Blue Water and Vivian Health Launch Exclusive Housing Discount Program for Traveling Nurses

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Blue Water and Vivian Health have announced a strategic partnership to provide exclusive housing discounts for traveling nurses. The program offers 12% off long-term stays (28+ nights), 20% off short-term stays (2-14 nights), and $100 monthly discounts at select properties.

The initiative addresses housing costs that typically consume over 30% of travel nurses' income. This partnership comes as the travel nursing market is expected to stabilize at $19.5 billion in 2025, down from its $42.7 billion peak in 2022, while the healthcare system faces a projected shortage of over one million nurses by 2030.

Blue Water e Vivian Health hanno annunciato una collaborazione strategica per offrire sconti esclusivi sull'alloggio agli infermieri in trasferta. Il programma prevede il 12% di sconto per soggiorni prolungati (28+ notti), il 20% di sconto per soggiorni brevi (2–14 notti) e uno sconto di 100$ al mese in strutture selezionate.

L'iniziativa mira a ridurre i costi abitativi che di norma assorbono oltre il 30% del reddito degli infermieri in trasferta. La partnership arriva mentre il mercato del travel nursing è previsto stabilizzarsi a 19,5 miliardi di dollari nel 2025, rispetto al picco di 42,7 miliardi nel 2022, e mentre il sistema sanitario si prepara a una carenza stimata di oltre un milione di infermieri entro il 2030.

Blue Water y Vivian Health han anunciado una alianza estratégica para ofrecer descuentos exclusivos en alojamiento a enfermeras y enfermeros viajeros. El programa ofrece 12% de descuento en estancias largas (28+ noches), 20% de descuento en estancias cortas (2–14 noches) y descuentos mensuales de 100$ en propiedades seleccionadas.

La iniciativa aborda los costos de vivienda que normalmente consumen más del 30% de los ingresos de las enfermeras viajeras. Esta colaboración llega cuando se espera que el mercado de travel nursing se estabilice en 19,5 mil millones de dólares en 2025, desde el pico de 42,7 mil millones en 2022, mientras que el sistema de salud enfrenta una proyección de déficit de más de un millón de enfermeros para 2030.

Blue WaterVivian Health는 파견 간호사를 위한 전용 주거 할인 제공을 골자로 한 전략적 파트너십을 발표했습니다. 이 프로그램은 특정 숙소에서 장기 체류 12% 할인(28박 이상), 단기 체류 20% 할인(2–14박), 그리고 월별 100달러 할인을 제공합니다.

이 이니셔티브는 일반적으로 파견 간호사 소득의 30% 이상을 차지하는 주거비 문제를 해결하려는 것입니다. 이번 제휴는 트래블 너싱 시장이 2025년 195억 달러 수준으로 안정될 것으로 예상되는 가운데 이뤄졌으며, 이는 2022년 427억 달러의 정점에서 감소한 수치입니다. 한편, 보건 시스템은 2030년까지 100만 명 이상의 간호사 부족이 예상됩니다.

Blue Water et Vivian Health ont annoncé un partenariat stratégique visant à proposer des réductions de logement exclusives aux infirmiers itinérants. Le programme offre 12% de réduction sur les séjours longue durée (28+ nuits), 20% de réduction sur les courts séjours (2–14 nuits) et des remises mensuelles de 100$ dans des établissements sélectionnés.

Cette initiative répond aux coûts du logement qui absorbent généralement plus de 30% des revenus des infirmiers itinérants. Ce partenariat intervient alors que le marché du travel nursing devrait se stabiliser à 19,5 milliards de dollars en 2025, en baisse par rapport au pic de 42,7 milliards en 2022, tandis que le système de santé fait face à un déficit projeté de plus d'un million d'infirmiers d'ici 2030.

Blue Water und Vivian Health haben eine strategische Partnerschaft angekündigt, um Reisekrankenschwestern und -pflegern exklusive Wohnungsrabatte anzubieten. Das Programm umfasst 12% Rabatt auf Langzeitaufenthalte (28+ Nächte), 20% Rabatt auf Kurzzeitaufenthalte (2–14 Nächte) und monatliche Rabatte von 100$ in ausgewählten Unterkünften.

Die Initiative richtet sich gegen Wohnkosten, die üblicherweise über 30% des Einkommens von Reisepflegekräften verschlingen. Die Partnerschaft kommt, während sich der Markt für Travel Nursing voraussichtlich auf 19,5 Milliarden Dollar im Jahr 2025 einpendeln wird, nach einem Höchststand von 42,7 Milliarden Dollar im Jahr 2022, und während das Gesundheitssystem einem prognostizierten Mangel von mehr als einer Million Pflegekräften bis 2030 entgegenblickt.

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  • None.
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  • Travel nursing market showing significant contraction from $42.7B in 2022 to $19.5B in 2025

Insights

Blue Water's strategic partnership with Vivian Health addresses critical housing cost challenges for travel nurses amid nursing shortage and market stabilization.

This partnership between Blue Water and Vivian Health represents a strategic move to capture a slice of the travel nursing accommodation market, which is stabilizing at $19.5 billion in 2025 after its pandemic-driven surge. The discount structure is tiered intelligently – offering the deepest cuts (20%) for short stays and more modest but still significant savings (12%) for extended stays, plus special $100 monthly discounts at select properties.

What makes this partnership particularly timely is how it addresses a documented pain point: housing costs consuming over 30% of travel nurses' income. This positions Blue Water to tap into Vivian Health's community of over 2 million healthcare professionals – a substantial customer acquisition channel with minimal marketing costs.

The backdrop of a projected shortage of more than 1 million registered nurses by 2030 suggests sustained demand for travel nursing services. This partnership effectively diversifies Blue Water's customer base while providing Vivian Health a valuable non-salary benefit to differentiate its platform in the competitive healthcare staffing space.

For Blue Water, this represents an opportunity to maintain higher occupancy rates with a reliable customer segment while potentially smoothing seasonal demand fluctuations across their portfolio of properties. The emphasis on both short and long-term stays indicates flexibility in accommodating various assignment lengths typical in travel nursing contracts.

Partnership Aims to Ease Lodging Costs for Healthcare Workers on the Move

OCEAN CITY, Md., Aug. 20, 2025 /PRNewswire/ -- Blue Water, a leader in hospitality and outdoor recreation, announced a strategic partnership with Vivian Health, the largest online marketplace for healthcare talent that's transforming how clinicians find jobs and connect with employers, to launch a new housing discount program tailored to the needs of traveling nurses.

The partnership gives Vivian Health's community of more than two million healthcare professionals access to exclusive savings at Blue Water's portfolio of properties nationwide. The initiative directly addresses the rising cost of temporary housing, which often consumes more than 30% of a travel nurse's income.

Exclusive discounts available to Vivian Health Nurses include:

  • 12% off long-term stays (28 nights or more)
  • 20% off short-term stays (2–14 nights)
  • $100 off per month at select "Hot Deals" properties

This collaboration comes at a critical time for the industry. The travel nursing market, which soared from $6.5 billion in 2019 to $42.7 billion in 2022, is expected to stabilize at $19.5 billion in 2025. Meanwhile, the U.S. healthcare system faces a projected shortage of more than one million registered nurses by 2030.

"As the demand for travel nurses continues to grow, we saw an opportunity to support these essential workers in a meaningful way," said Rafael Correa, President and CFO of Blue Water, who also spoke in an interview with Vivian Health. "They give so much of themselves every day. They deserve to be taken care of too, and that includes having access to affordable, reliable housing."

"Travel nurses often face logistical and financial hurdles that can distract from their core mission - caring for patients," said Parth Bhakta, CEO of Vivian Health. "Our partnership with Blue Water offers a trusted, cost-effective housing solution that's designed around their mobile lifestyle, while also benefiting the communities where they serve."

For more information about Blue Water's family of hotels, RV resorts, and glamping destinations, visit www.bwdc.com

About Blue Water
Founded in 2002, Blue Water Development specializes in investing in, developing, and managing RV resorts, campgrounds, hotels, and attractions. With over 60 properties across the U.S., Blue Water is committed to creating premier destinations, delivering exceptional guest experiences, and enhancing the communities they serve. Visit BWDC.com. LinkedIn | Facebook

About Vivian Health
Vivian Health, an IAC company (NASDAQ: IAC), is the largest online marketplace for healthcare talent, transforming how clinicians find jobs and connect with employers. Featuring intelligent matching, transparent salary information, and the widest selection of opportunities, spanning staff roles, per-diem shifts, local contracts, and travel positions, over 2.5 million healthcare professionals turn to Vivian to find the perfect job. Vivian is headquartered in San Francisco with offices in Denver. To learn more about Vivian Health, visit vivian.com.

CONTACT: Tim Wright
tim@thecyphersagency.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/blue-water-and-vivian-health-launch-exclusive-housing-discount-program-for-traveling-nurses-302534894.html

SOURCE Blue Water

FAQ

What discounts does Blue Water offer to Vivian Health travel nurses?

Blue Water offers 12% off long-term stays (28+ nights), 20% off short-term stays (2-14 nights), and $100 monthly discounts at select 'Hot Deals' properties.

How much of a travel nurse's income typically goes to housing costs?

According to the announcement, housing costs typically consume more than 30% of a travel nurse's income.

What is the projected size of the travel nursing market in 2025?

The travel nursing market is expected to stabilize at $19.5 billion in 2025, down from its peak of $42.7 billion in 2022.

How many healthcare professionals have access to Blue Water's housing discount program?

The program is available to Vivian Health's community of more than two million healthcare professionals.

What is the projected nursing shortage in the US by 2030?

The U.S. healthcare system faces a projected shortage of more than one million registered nurses by 2030.
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