Dotdash Meredith is now People Inc.
Rhea-AI Summary
Dotdash Meredith (NASDAQ:IAC) has announced its rebranding to People Inc., marking a significant evolution for America's largest digital and print publisher. The new identity draws inspiration from its flagship brand PEOPLE, while paying homage to its historic roots in Time Inc. and Meredith Corporation.
The company, which owns major media brands including PEOPLE, Food & Wine, Travel + Leisure, Allrecipes, Better Homes & Gardens, InStyle, Verywell, Entertainment Weekly, and Southern Living, chose the name to reflect its human-centric approach to content creation. The new People Inc. logo incorporates design elements from the original Time Inc. wordmark and maintains the symbolic colored dot from its Dotdash era.
Positive
- Rebranding leverages the strong recognition of PEOPLE magazine brand
- Company maintains leadership position as largest digital and print publisher in America
- Portfolio includes multiple iconic media brands
Negative
- None.
News Market Reaction
On the day this news was published, IAC declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
People Inc. boldly reflects the company's enduring commitment to content and experiences – made by people for people – that delight, inspire, teach, and entertain. The company's new name also taps the power of its flagship title PEOPLE, one of the most beloved media brands in America, and honors its historic roots in Time Inc. and Meredith Corporation, each founded over a century ago.
"When we put Dotdash and Meredith together over three years ago, we knew our combined name wasn't the most elegant or meaningful," said Neil Vogel, CEO of People Inc. "As our business and ambitions have grown, we realized we already had the best name for us, People. People Inc. reflects our energy and vibrancy, the promise of our incredible brands, and our distinctly human legacy."
The People Inc. logo is an homage to the original Time Inc. wordmark - an iconic piece of media history. Each letterform is hand-drawn to capture the spirit and craftsmanship of the original. The colored dot after "Inc." is a tribute to the company's historic place in online publishing. First introduced with About.com and carried through Dotdash and Dotdash Meredith, the dot has become an enduring symbol of People Inc.'s evolution.
Continued Neil Vogel, "Fifty years ago, PEOPLE editor Otto Fuerbringer said it's an 'indisputable fact that what interests people most is other people.' The fundamental truth is people's experiences, expertise, and insights are what connect and inspire us. That is every bit as true today as it was then and holds true for every People Inc. brand."
About People Inc.
People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in
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SOURCE People Inc.
FAQ
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