IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
IBM and Scuderia Ferrari HP have launched a reimagined mobile app powered by watsonx AI to enhance the Formula 1 fan experience for nearly 400 million global Tifosi. The app, now available in English and Italian, features new AI-driven capabilities including race recaps, historical stats, and interactive features.
Key innovations include AI-generated race summaries, post-race insights with data visualizations, and historical comparisons using IBM Granite LLMs. The app introduces fan engagement features like direct messaging to the team, daily interactive polls, and iconic race highlights.
The partnership focuses on combining IBM's data and AI technologies with Ferrari's racing heritage to create a comprehensive digital fan experience. Available on both Apple App Store and Google Play Store, the app will continue to receive new features throughout 2025, demonstrating both companies' commitment to innovation in fan engagement.
IBM e Scuderia Ferrari HP hanno lanciato una nuova app mobile potenziata da watsonx AI per migliorare l’esperienza dei tifosi di Formula 1, che sono quasi 400 milioni in tutto il mondo. L’app, disponibile in inglese e italiano, offre nuove funzionalità basate sull’IA, come riepiloghi delle gare, statistiche storiche e contenuti interattivi.
Le principali innovazioni includono riassunti delle gare generati dall’IA, analisi post-gara con visualizzazioni di dati e confronti storici grazie agli IBM Granite LLMs. L’app introduce anche strumenti per coinvolgere i tifosi, come messaggi diretti al team, sondaggi interattivi giornalieri e i momenti più iconici delle gare.
La collaborazione unisce le tecnologie di dati e IA di IBM con la tradizione motoristica di Ferrari per creare un’esperienza digitale completa per i fan. Disponibile su Apple App Store e Google Play Store, l’app continuerà a ricevere aggiornamenti e nuove funzionalità nel corso del 2025, confermando l’impegno di entrambe le aziende nell’innovazione per il coinvolgimento dei tifosi.
IBM y Scuderia Ferrari HP han lanzado una aplicación móvil reinventada impulsada por watsonx AI para mejorar la experiencia de los aficionados de la Fórmula 1, que suman casi 400 millones en todo el mundo. La app, disponible en inglés e italiano, incluye nuevas funciones basadas en IA como resúmenes de carreras, estadísticas históricas y características interactivas.
Las innovaciones clave incluyen resúmenes de carreras generados por IA, análisis posteriores a la carrera con visualización de datos y comparaciones históricas utilizando IBM Granite LLMs. La aplicación también incorpora herramientas para la participación de los fans, como mensajería directa con el equipo, encuestas interactivas diarias y los momentos más icónicos de las carreras.
La colaboración combina las tecnologías de datos e IA de IBM con la herencia de Ferrari en las carreras para crear una experiencia digital completa para los aficionados. Disponible en Apple App Store y Google Play Store, la app seguirá recibiendo nuevas funciones a lo largo de 2025, demostrando el compromiso de ambas compañías con la innovación en la interacción con los fans.
IBM과 Scuderia Ferrari HP가 watsonx AI를 기반으로 한 새롭게 재구성된 모바일 앱을 출시하여 전 세계 약 4억 명의 포뮬러 1 팬 경험을 향상시켰습니다. 이 앱은 영어와 이탈리아어로 제공되며, AI 기반의 경기 요약, 역사적 통계, 인터랙티브 기능 등을 포함합니다.
주요 혁신 사항으로는 AI가 생성한 경기 요약, 데이터 시각화가 포함된 경기 후 인사이트, IBM Granite LLMs를 활용한 역사적 비교 등이 있습니다. 또한 팬 참여 기능으로 팀에 직접 메시지 보내기, 일일 인터랙티브 설문조사, 상징적인 경기 하이라이트가 도입되었습니다.
이번 파트너십은 IBM의 데이터 및 AI 기술과 Ferrari의 레이싱 전통을 결합하여 종합적인 디지털 팬 경험을 만드는 데 중점을 두고 있습니다. 앱은 Apple App Store와 Google Play Store에서 이용 가능하며, 2025년 내내 새로운 기능이 지속적으로 추가될 예정으로 양사의 팬 참여 혁신 의지를 보여줍니다.
IBM et Scuderia Ferrari HP ont lancé une application mobile repensée, propulsée par watsonx AI, pour améliorer l’expérience des fans de Formule 1, qui comptent près de 400 millions de Tifosi dans le monde. L’application, désormais disponible en anglais et en italien, propose de nouvelles fonctionnalités basées sur l’IA, telles que des résumés de courses, des statistiques historiques et des contenus interactifs.
Les innovations clés comprennent des résumés de course générés par IA, des analyses post-course avec visualisation des données, ainsi que des comparaisons historiques utilisant les IBM Granite LLMs. L’application introduit également des fonctionnalités d’engagement des fans, comme la messagerie directe avec l’équipe, des sondages interactifs quotidiens et les moments forts emblématiques des courses.
Ce partenariat vise à combiner les technologies de données et d’IA d’IBM avec l’héritage de Ferrari en course pour créer une expérience digitale complète pour les fans. Disponible sur l’Apple App Store et le Google Play Store, l’application continuera à être enrichie de nouvelles fonctionnalités tout au long de 2025, témoignant de l’engagement des deux entreprises en faveur de l’innovation dans l’engagement des fans.
IBM und Scuderia Ferrari HP haben eine neu gestaltete mobile App vorgestellt, die von watsonx AI angetrieben wird, um das Formel-1-Fan-Erlebnis für fast 400 Millionen Tifosi weltweit zu verbessern. Die App ist jetzt in Englisch und Italienisch verfügbar und bietet neue KI-gesteuerte Funktionen wie Rennzusammenfassungen, historische Statistiken und interaktive Features.
Zu den wichtigsten Innovationen gehören KI-generierte Rennzusammenfassungen, Nachrennanalysen mit Datenvisualisierungen sowie historische Vergleiche unter Verwendung von IBM Granite LLMs. Die App führt Fan-Engagement-Funktionen ein, darunter Direktnachrichten an das Team, tägliche interaktive Umfragen und ikonische Rennhighlights.
Die Partnerschaft konzentriert sich darauf, IBMs Daten- und KI-Technologien mit Ferraris Rennsporttradition zu verbinden, um ein umfassendes digitales Fan-Erlebnis zu schaffen. Die App ist im Apple App Store und Google Play Store verfügbar und wird im Laufe des Jahres 2025 kontinuierlich mit neuen Funktionen erweitert, was das Engagement beider Unternehmen für Innovation im Fan-Engagement unterstreicht.
- Strategic partnership with Ferrari expands IBM's AI technology deployment in high-profile sports market
- Integration of watsonx and IBM Granite showcases real-world application of IBM's AI capabilities
- Access to Ferrari's global fanbase of 400 million Tifosi provides significant market exposure
- Continuous feature rollout throughout 2025 indicates long-term partnership commitment
- Multi-language support expansion demonstrates international market growth potential
- No specific revenue or financial terms disclosed from the partnership
- ROI metrics and monetization strategy not outlined in the announcement
- High development and maintenance costs likely required for continuous app updates
Insights
IBM's Ferrari app partnership showcases watsonx AI capabilities to global audience, strengthening IBM's position in practical AI applications.
IBM's partnership with Scuderia Ferrari HP demonstrates strategic technology deployment rather than direct revenue generation. The reimagined mobile app leverages IBM's watsonx platform to transform complex F1 race data into engaging fan experiences through AI-generated race summaries, interactive visualizations, and personalized content. By implementing technologies like IBM Granite LLMs, the company showcases practical applications of its enterprise AI in consumer-facing scenarios.
This high-profile implementation creates a visible reference case reaching Ferrari's global fanbase of nearly 400 million passionate followers. The ongoing nature of the partnership, with planned feature releases throughout 2025, indicates a sustained commitment to showcasing IBM's AI capabilities in real-world applications.
What makes this partnership valuable is how it demonstrates IBM's ability to transform complex data into compelling narratives and interactive experiences - capabilities relevant across multiple industries. This aligns with IBM's broader strategy of positioning watsonx as a versatile enterprise AI platform that handles sophisticated data analysis and generation tasks, potentially attracting business customers who seek similar capabilities for their own digital experiences.
IBM gains valuable brand association with Ferrari while demonstrating AI capabilities to potential enterprise clients through high-profile app deployment.
This partnership provides IBM with strategic brand alignment with one of the world's most prestigious motorsport brands. By powering Ferrari's F1 app, IBM gains exposure to a global audience of nearly 400 million passionate fans - creating a powerful demonstration channel for its AI technology capabilities. The implementation serves as a tangible showcase of how IBM's technology transforms complex data into engaging customer experiences.
The press release strategically positions this implementation as a blueprint for digital fan engagement applicable across industries. Jonathan Adashek, IBM's SVP of Marketing and Communications, frames the partnership as demonstrating technologies "used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions." This messaging clearly targets potential enterprise clients.
By creating a consumer-facing application that transforms race data into AI-generated summaries, historical comparisons, and interactive visualizations, IBM demonstrates capabilities many enterprises seek for their own customer engagement solutions. The partnership effectively functions as an interactive case study that potential enterprise clients can directly experience - potentially more impactful than traditional marketing materials alone.
- IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights
- Global Tifosi can now experience the Scuderia Ferrari mobile app for the first time in Italian
- IBM and Scuderia Ferrari HP will continue releasing new app features throughout 2025 to provide fans with non-stop Scuderia Ferrari HP access and engagement
Now available in English and – for the first time – Italian, the app includes an all-new Race Centre and Racing Insights built with IBM watsonx delivering a more immersive experience. These AI-powered features aim to bring fans even closer to all the Scuderia Ferrari HP action from race weekend and include:
- AI-generated race summaries: Post-race recaps of the Scuderia Ferrari HP team's performance that are available within hours of a race's conclusion. Using LLMs on watsonx, the team's complex race data is transformed into compelling narratives that include reflections from the Scuderia Ferrari HP drivers and team principal.
- Post-race insights and data visualizations: Dynamic visuals, created from technologies on watsonx, that allow fans to interact with and see post-race driver and car data including telemetry, weather, track conditions, session results, car and tire strategies.
- Historical driver and team insights: Analysis that provides fans with comparisons of key 2025 race moments to past Scuderia Ferrari HP race milestones including car, driver and track moments. These insights are generated by LLMs on watsonx, including IBM Granite, and are embedded within the AI-generated race summaries and other Scuderia Ferrari HP content.
Alongside Race Center, IBM and Scuderia Ferrari have launched new app features designed to deliver fans personalized and interactive fan experiences year-round — 24/7, 365 days a year. These include:
- Fan messages: Allows fans to send messages directly to the Scuderia Ferrari HP team for the chance to be featured in key team communications including social media posts, team blogs, and more.
- Interactive fan polls: Daily polls that offer fan voting on a range of Scuderia Ferrari HP topics including qualifying, race performances, and historical and favorite team moments.
- Iconic races: Race summaries highlighting to fans some of Ferrari's most famous wins throughout the decades.
IBM and Scuderia Ferrari will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team's vast amounts of current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in ways that deepen the connection between Tifosi, F1 fans, and the world's most renowned F1 racing team.
"IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "With AI, we're creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it's race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions."
"This app is about bringing all our fans closer to the heart of the racing world of Ferrari," said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. "With IBM's cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can't wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience."
Download the redesigned Scuderia Ferrari mobile app, now available on mobile devices, in the Apple App Store and the Google Play Store. Click here to learn more about IBM and Scuderia Ferrari HP.
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contact:
Sarah Benchaita
IBM
sarah.benchaita@ibm.com
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