Welcome to our dedicated page for Ibotta news (Ticker: IBTA), a resource for investors and traders seeking the latest updates and insights on Ibotta stock.
Ibotta, Inc. (NYSE: IBTA) is a performance marketing platform focused on digital promotions for Consumer Packaged Goods (CPG) brands, and its news flow reflects this focus on item-level promotions, measurement, and technology. The company operates the Ibotta Performance Network (IPN), which it describes as the largest item-level digital promotions network in North America, reaching over 200 million consumers through a broad publisher network.
News about Ibotta often centers on quarterly financial results, where the company reports revenue, redemption revenue, redeemers, and redemptions across its direct-to-consumer and third-party publisher channels. These updates also highlight non-GAAP metrics such as adjusted EBITDA and adjusted net income, along with management’s commentary on operational trends and the evolution of its performance marketing approach for CPG brands.
Another recurring theme in Ibotta’s news coverage is strategic partnerships and measurement initiatives. The company has announced collaborations with Circana and ABCS Insights to provide third-party sales lift studies that quantify incremental sales generated by Ibotta campaigns. Ibotta also announces product developments such as LiveLift™, an in-flight measurement and optimization tool designed to help brands adjust campaigns while they are live.
Investors and observers can also find updates on investor conference participation, where Ibotta’s leadership discusses topics such as data, measurement, and the role of digital promotions in the CPG ecosystem. In addition, consumer-focused announcements, including the annual Thanksgiving cash back program and related charitable contributions, illustrate how the company uses its platform to deliver savings to shoppers.
For anyone tracking IBTA, this news page provides a centralized view of earnings releases, partnership announcements, product launches, and corporate events that shape Ibotta’s performance marketing and digital promotions business.
Ibotta (NYSE: IBTA) released its 2026 State of Spend report showing US grocery shoppers prioritize price over brand and lean into deal-seeking behaviors. Key findings: 62% say price matters more than brand, 68% who saw a promoted new product purchased it, and a persistent 74/26 repeat-to-trial cart split.
The report finds rising private label adoption, flexible trip planning, and category-specific discount thresholds needed to drive trial.
Ibotta (NYSE: IBTA) will report fourth quarter 2025 financial results after market close on Wednesday, February 25, 2026. Management will host a conference call and webcast at 2:30 p.m. MT / 4:30 p.m. ET to discuss results, recent developments, and business outlook.
Investors can access the live webcast at ir.ibotta.com/2025q4.
Ibotta (NYSE: IBTA) and ABCS Insights announced a partnership on November 17, 2025 to provide third‑party measurement for Ibotta promotional campaigns aimed at CPG brands.
Initial ABCS Sales Effect studies across salty snack, pet food and carbonated beverage categories showed Ibotta delivered sales lift above benchmarks for other digital media and promotions tactics. Clients can access ABCS studies immediately, and the service complements Ibotta’s LiveLift™ measurement solution. Ibotta says its network reaches an estimated 200 million American consumers via its app and publisher properties.
Ibotta (NYSE: IBTA) said company executives will participate in two investor events in November–December 2025. On Tuesday, November 18, 2025 at 3:00 p.m. PT / 6:00 p.m. ET, Chief Revenue Officer Chris Riedy will appear in a fireside chat at the Wells Fargo TMT Summit. On Wednesday, December 3, 2025 at 2:35 p.m. PT / 5:35 p.m. ET, CEO and founder Bryan Leach will appear in a fireside chat at the UBS Global Technology and AI Conference. Audio webcasts will be available on the company's investor relations site at investors.ibotta.com.
Ibotta (NYSE: IBTA) reported third quarter 2025 results: revenue $83.3M (-16% YoY) and redemption revenue $72.1M (-15% YoY). Net income was $1.5M (2% of revenue) and adjusted EBITDA was $16.6M (20% margin). The company generated $21.8M cash from operations and $10.6M free cash flow, repurchased 1.4M shares for $38.7M, and saw total redeemers rise 19% YoY to 18.2M. Business updates include a Circana partnership for third‑party sales lift measurement and the post‑quarter launch of LiveLift™. Q4 2025 guidance: revenue $80–$85M; adjusted EBITDA $9–$12M.
Ibotta (NYSE: IBTA) launched LiveLift on November 3, 2025, a live campaign measurement and optimization tool aimed at Consumer Packaged Goods (CPG) brands to measure and optimize promotions in-flight and drive incremental sales.
Pilot campaigns with Liquid Death, Kimberly-Clark, and Hain Celestial reportedly delivered incremental sales lift, faster repurchase cycles and velocity. Ibotta cited a strategic partnership with Circana, whose Household Lift studies showed Ibotta campaigns produced incremental sales exceeding category benchmarks. Ibotta plans broader rollout and greater measurement frequency and optimization features in future releases.
Ibotta (NYSE: IBTA) launched its sixth annual "Thanksgiving on Us" program on November 1, 2025, offering cash back on Thanksgiving grocery staples and weekly November offers. New Savers can earn more than $22 in cash back rewards when all eligible items are purchased; existing Savers get periodic offers and a referral promotion that gives the referrer 100% cash back on a turkey after a friend redeems a receipt.
The company cited its 2025 Holiday Outlook showing 61% of shoppers worried about inflation. Ibotta is also donating $50,000 to Feeding America’s Community Response Fund to support food security amid SNAP funding uncertainty.
Ibotta (NYSE: IBTA) announced that CEO Bryan Leach will speak on the mainstage at Adweek’s Brandweek on Tuesday, November 4, 2025 at 7:20 a.m. PT / 10:20 a.m. ET. Leach will join Benoit Vatere of Liquid Death to discuss how data, measurement, and optimization are transforming the shopping experience. A live webcast will be available on Ibotta’s investor relations site at investors.ibotta.com, enabling remote access for investors and market watchers.
Ibotta (NYSE: IBTA) will report third quarter 2025 financial results after market close on Wednesday, November 12, 2025. Management will host a conference call and webcast at 2:30 p.m. MT / 4:30 p.m. ET the same day to discuss results, recent developments, and the company outlook. The live webcast will be available at ir.ibotta.com/2025q3.
Circana and Ibotta (NYSE: IBTA) have announced a strategic partnership to enhance digital promotion measurement capabilities. The collaboration combines Circana's Household Lift studies with Ibotta's digital promotional campaigns to provide CPG brands with comprehensive insights into promotional campaign effectiveness.
Initial proof-of-concept studies revealed that Ibotta campaigns generated strong incremental sales exceeding category benchmarks for other media investments. The partnership will leverage Circana's AI-powered analytics and Household Lift measurement to compare purchase behaviors between consumers exposed to Ibotta offers and those who weren't.
The rollout of Circana's Lift Studies for Ibotta campaigns is scheduled for late 2025, with full availability to all brands by early 2026.
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