The Perfect Blend: Holiday Inn Express and Costa Coffee Kick Off College Football Season with Free Coffee
Holiday Inn Express (OTC:IHGNY) has announced an exclusive partnership with Costa Coffee, a Coca-Cola Company brand, to provide freshly ground and brewed coffee across all U.S. locations. To celebrate, they're offering free coffee to college football fans at participating hotels within 10 miles of Division I FBS schools on August 30, 2025.
A national survey of 2,000 college football fans revealed that 81% consider coffee essential to their game day routine, with 70% consuming at least two cups while traveling to games. The partnership will bring Costa Coffee to more than 1,300 Holiday Inn Express locations, addressing traveler preferences as 61% of survey respondents believe hotel coffee quality reflects guest value.
Holiday Inn Express (OTC:IHGNY) ha annunciato una partnership esclusiva con Costa Coffee, marchio di The Coca-Cola Company, per offrire caffè appena macinato e preparato in tutte le strutture statunitensi. Per festeggiare, il 30 agosto 2025 offriranno caffè gratuito ai tifosi di football universitario negli hotel partecipanti entro 10 miglia dalle scuole della Division I FBS.
Un sondaggio nazionale su 2.000 tifosi di college football ha rilevato che per il 81% il caffè è essenziale nella routine del giorno della partita, e il 70% ne consuma almeno due tazze mentre si sposta verso gli incontri. La collaborazione porterà Costa Coffee in oltre 1.300 strutture Holiday Inn Express, rispondendo alle preferenze dei viaggiatori: il 61% degli intervistati ritiene che la qualità del caffè in hotel rifletta il valore offerto agli ospiti.
Holiday Inn Express (OTC:IHGNY) ha anunciado una alianza exclusiva con Costa Coffee, una marca de The Coca-Cola Company, para ofrecer café recién molido y preparado en todas sus ubicaciones en EE. UU. Para celebrarlo, el 30 de agosto de 2025 ofrecerán café gratis a los aficionados del fútbol americano universitario en los hoteles participantes situados a menos de 10 millas de las escuelas de la División I FBS.
Una encuesta nacional a 2.000 aficionados al college football reveló que el 81% considera el café esencial en su rutina del día del partido, y el 70% toma al menos dos tazas mientras viaja a los partidos. La alianza llevará Costa Coffee a más de 1.300 ubicaciones de Holiday Inn Express, atendiendo las preferencias de los viajeros: el 61% de los encuestados cree que la calidad del café en el hotel refleja el valor para los huéspedes.
Holiday Inn Express (OTC:IHGNY)가 코카콜라사의 브랜드인 Costa Coffee와 단독 파트너십을 맺고 미국 전 지점에서 갓 갈아 내린 원두 커피를 제공한다고 발표했습니다. 이를 기념해 2025년 8월 30일에는 디비전 I FBS 학교에서 10마일 이내에 있는 참가 호텔에서 대학 미식축구 팬에게 무료 커피를 제공합니다.
대학 미식축구 팬 2,000명을 대상으로 한 전국 설문조사에서는 81%가 경기일 루틴에 커피가 필수적이라고 답했으며, 70%는 경기 이동 중에 적어도 두 잔을 마신다고 밝혔습니다. 이번 파트너십으로 Costa Coffee는 1,300개 이상 Holiday Inn Express 지점에 도입되어 여행객의 선호를 충족합니다. 설문 응답자의 61%는 호텔 커피 품질이 고객에 대한 가치 판단에 영향을 준다고 생각합니다.
Holiday Inn Express (OTC:IHGNY) a annoncé un partenariat exclusif avec Costa Coffee, une marque de The Coca‑Cola Company, pour proposer du café fraîchement moulu et préparé dans tous ses établissements américains. Pour célébrer, le 30 août 2025, ils offriront du café gratuit aux fans de football universitaire dans les hôtels participants situés à moins de 10 miles des écoles de la Division I FBS.
Un sondage national auprès de 2 000 fans de college football a révélé que 81% considèrent le café comme essentiel à leur routine du jour de match, et que 70% consomment au moins deux tasses lors de leurs déplacements vers les rencontres. Le partenariat va introduire Costa Coffee dans plus de 1 300 établissements Holiday Inn Express, répondant aux préférences des voyageurs : 61% des sondés estiment que la qualité du café à l'hôtel reflète la valeur offerte aux clients.
Holiday Inn Express (OTC:IHGNY) hat eine exklusive Partnerschaft mit Costa Coffee, einer Marke der Coca‑Cola Company, angekündigt, um in allen US‑Standorten frisch gemahlenen und aufgebrühten Kaffee anzubieten. Zur Feier erhalten College‑Football‑Fans am 30. August 2025 in teilnehmenden Hotels innerhalb von 10 Meilen zu Division‑I‑FBS‑Schulen kostenlosen Kaffee.
Eine nationale Umfrage unter 2.000 College‑Football‑Fans ergab, dass für 81% Kaffee zum Spieltag dazugehört und 70% beim Reisen zu Spielen mindestens zwei Tassen trinken. Die Partnerschaft bringt Costa Coffee in mehr als 1.300 Holiday Inn Express‑Standorte und trifft damit Reisendenpräferenzen: 61% der Befragten meinen, die Kaffeequalität im Hotel spiegele den gebotenen Gästewert wider.
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To celebrate the launch of this new partnership, Holiday Inn Express and Costa Coffee are teaming up to offer free coffee to college football fans – no hotel reservation required. With the upcoming season bringing early mornings, long drives and packed tailgates, a quality cup of coffee is a must. That's why on Saturday, August 30, during Week 1, fans can visit participating hotels* within 10 miles of Division I Football Bowl Subdivision (FBS) schools to grab a complimentary cup.
According to a new national survey of 2,000 college football fans commissioned by Holiday Inn Express, and conducted by Talker Research, coffee is a game day essential:
- More than half include breakfast or coffee in their pre-game rituals when traveling for game day
81% of fans say coffee or caffeine is a key part of their game day morning routine70% of coffee drinkers consume at least two cups while en route to the game
"For years, Holiday Inn Express has helped guests start their day right with a fresh, hot, complimentary breakfast – one of our signature offerings at over 3,000 locations worldwide. Now, breakfast is getting even better as Costa Coffee becomes part of the Holiday Inn Express experience," said Justin Alexander, VP of Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood Suites. "For college football fans, the morning can define the whole game day, and with thousands of locations across the country, we're here to welcome those getting ready to embark on pre-game traditions, cheer on their teams, and maybe even roast a rival or two!"
The survey also revealed that a majority of college football fans spend at least one night away during game day weekends, making hotel choice a key part of the overall experience. When selecting a place to stay, top priorities include:
- Proximity to the stadium (
48% ) - Free breakfast (
46% ) - A high-quality coffee experience (
43% )
With Costa Coffee now brewing at more than 1,300 Holiday Inn Express locations, this collaboration underscores both brands' commitment to delivering an exceptional guest experience – starting with that first cup. This partnership responds to travelers' increasing expectations for freshness, flavor and customization.
In fact, findings from a recent survey conducted by Suzy and commissioned by Costa Coffee reveal:
- Nearly half of respondents believe freshly brewed, freshly ground coffee tastes significantly better than traditional drip
61% agree that the quality and freshness of hotel coffee reflects how much a hotel values its guests
"For many hotel guests, a cup of coffee is the ritual that sets the tone for their entire stay. That's why we're thrilled to partner with Holiday Inn Express to bring Costa's smooth, rich coffee to travelers across the country," said Amy Daugherty, Costa Coffee,
Free coffee day kicks off a season of refreshing surprises from Holiday Inn Express and Costa Coffee – designed to keep fans fueled all game day long. Learn more at holidayinnexpress.com and follow along on Instagram @holidayinnexpress and Facebook @HolidayInnExpress to catch the latest!
Disclaimers:
- Coffee is complimentary for all Holiday Inn Express guests as part of their stay. On Saturday, August 30, from 10:30 AM to 3:30 PM (local time), this special offer will also be extended to non-guests at participating locations. Offer is valid while supplies last.
- Costa Coffee is now available across the
U.S. not only at Holiday Inn Express, but also at avid hotels, Atwell Suites, Garner Hotels, and Candlewood Suites. With over 1,800 IHG locations now brewing, visit www.ihg.com to book your stay.
About Costa Coffee
Owned by The Coca-Cola Company, Costa Coffee® is a total coffee brand with over 2,700 coffee shops in the
About Holiday Inn Express
For travelers on the go, Holiday Inn Express provides more where it matters most – a great night's sleep with our Express Recharge program, focused service from genuine people, and the Express Start Breakfast™ included in the rate, all designed to help guests feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for our guests by providing a simple, smart travel experience. For more information, visit www.holidayinnexpress.com, and connect with us on Facebook, TikTok and Instagram.
About IHG Hotels & Resorts
IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE:IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 20 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145 million members, IHG has more than one million rooms and 6,700 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
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- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on LinkedIn.
Methodology
The survey was conducted by Talker Research on behalf of Holiday Inn Express from July 29 to Aug. 8, 2025, with a sample of 2,000 American college football fans, evenly split by the 10 DI NCAA conferences.
Data comes from a survey conducted by Suzy on behalf of Costa Coffee from April 9 to April 14, with a sample of 841 U.S. hotel guests aged 18–99 who had traveled and stayed at a hotel within the past two years and drink coffee.
**Participating Holiday Inn Express by IHG properties include:
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SOURCE IHG Hotels & Resorts
FAQ
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