Julius by Triller launch Influencer Marketing Report 2025

Rhea-AI Summary

Julius by Triller has released its 'Influencer Marketing Report: 2025 Emerging Trends,' highlighting key strategies shaping the future of brand partnerships. The report identifies four major trends:

• The Trust Factor: Consumers prioritize authenticity and honest creator experiences
• Micro & Nano Creators: Smaller influencers drive higher engagement through deeper audience connections
• Community Creation: User-generated content (UGC) enhances campaign authenticity and engagement
• Long-term Partnerships: Sustained brand-influencer relationships build stronger audience trust

According to Stefan Mayo, SVP of Sales at Triller, brands must adapt their strategies to focus on trust, lasting relationships, and community-driven content in response to evolving consumer demands.

New report reveals the top influencer marketing strategies shaping the future of brand partnerships

LOS ANGELES, March 24, 2025 /PRNewswire/ -- As influencer marketing continues to evolve, brands must adapt to changing audience behaviors and emerging industry trends. Today, Julius by Triller, announces the release of its highly anticipated 'Influencer Marketing Report: 2025 Emerging Trends,' offering key insights into the strategies that will define the next phase of digital marketing.

The report highlights four major trends shaping influencer marketing:

• The Trust Factor – Consumers increasingly prioritize authenticity, favoring creators who share honest, relatable experiences.
• Small but Mighty: Micro & Nano Creators – Engagement thrives with smaller creators, whose highly engaged audiences foster deep connections.
• Let the Community Create – User-generated content (UGC) is a game-changer, driving higher engagement and authenticity in brand campaigns.
• Go Beyond One-Off Campaigns – Long-term partnerships between brands and influencers yield stronger audience trust and lasting impact.

"As consumers demand more authenticity and meaningful engagement, brands must shift their influencer marketing strategies to focus on trust, long-term relationships, and community-driven content," said Stefan Mayo, SVP of Sales at Triller. "This report provides actionable insights for brands looking to stay ahead in the ever-evolving digital landscape."

The 'Influencer Marketing Report: 2025 Emerging Trends' is now available for download. See how Julius helps streamline influencer marketing by simplifying campaign activation, performance tracking, and ROI measurement at juliusworks.com.

About Julius
Julius is a leading influencer marketing platform that helps brands and agencies discover, vet, and manage influencers with powerful search, campaign management, and analytics tools. Learn more at Trillercorp.com/Julius.

Safe Harbor Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the outcome of any legal proceedings that may be instituted against us following the consummation of the business combination; expectations regarding our strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and our ability to invest in growth initiatives and pursue acquisition opportunities; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions in Hong Kong and the international markets the Company plans to serve and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC, the length and severity of the recent coronavirus outbreak, including its impacts across our business and operations. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof.

Social Media Details:
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X: @Triller_IR

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SOURCE Triller Corp

FAQ

What are the key trends identified in Julius by Triller's 2025 Influencer Marketing Report?

The report identifies four major trends: Trust Factor (authenticity), Micro & Nano Creators (engagement), Community Creation (UGC), and Long-term Partnerships between brands and influencers.

How does Julius by Triller suggest brands should adapt their influencer marketing strategies for 2025?

Brands should focus on authenticity, develop long-term influencer partnerships, leverage user-generated content, and work with micro/nano creators for deeper audience engagement.

Why are micro and nano creators becoming more important in influencer marketing according to the report?

Micro and nano creators drive higher engagement rates through their highly engaged audiences and ability to foster deeper connections with their followers.

What role does user-generated content (UGC) play in the future of influencer marketing?

UGC is identified as a game-changer that drives higher engagement and authenticity in brand campaigns, making it important for future marketing strategies.