IMAX Blasts Off With $28 Million Opening Weekend For Amazon/MGM’s “Project Hail Mary”
With
“’Project Hail Mary’ is an excellent film for which Amazon/MGM ran a brilliant campaign, leaning heavily on the power of IMAX as a global launch platform across production, marketing, and distribution,” said Rich Gelfond, CEO of IMAX. “Going back decades to some of our earliest documentaries, there is an enduring connection between IMAX and space, and this film’s stunning depiction of the cosmos stands among the best — it truly demands to be experienced in IMAX.”
Results were highlighted by a
“Project Hail Mary” debuted in IMAX 70mm film locations one week ahead of its global release, playing across sixteen locations in the
Filmmakers Chris Miller and Phil Lord shot “Project Hail Mary” with IMAX-certified digital cameras and nearly two hours of the film are presented in IMAX-exclusive expanded aspect ratio. The filmmakers worked closely with IMAX throughout the production process — from early camera tests and technical demos at IMAX headquarters through post-production — to fully optimize the film for The IMAX Experience.
“Project Hail Mary” will continue to play across the IMAX global network next week, ahead of Universal Pictures/Illumination’s “The Super Mario Galaxy Movie” debuting in early April. The film marks the start of a strong summer slate for IMAX, featuring a lineup of Filmed For IMAX releases including Disney/Lucasfilm’s “The Mandalorian and Grogu” and Universal’s “The Odyssey,” the first feature film shot entirely with IMAX film cameras.
About IMAX Corporation
IMAX (NYSE: IMAX) is a global leader in entertainment technology, delivering immersive cinematic experiences through proprietary software, architecture, and projection systems. Filmmakers, studios, and artists worldwide use IMAX to connect with audiences at scale, making its network one of the most powerful platforms for blockbuster events and entertainment.
Headquartered in
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Source: IMAX