IMAX Feasts at the Global Box Office with Record $40.8 Million Thanksgiving Weekend
Led by Formidable Family Lineup of “Zootopia 2” and “Wicked: For Good,” IMAX Tops Previous Thanksgiving Best by Whopping +
“‘Zootopia 2’ and ‘Wicked: For Good’ delivered a phenomenal one-two punch for the Thanksgiving holiday — hitting the sweet spot for family audiences and sending our global box office soaring well past expectations,” said Rich Gelfond, CEO of IMAX. “Disney and Universal are to be commended on an excellent weekend for moviegoing around the world — a great indicator that fans of all ages are seeking distinctive cinematic entertainment this holiday season.”
The powerhouse opening of “Zootopia 2” led the way, with IMAX delivering
- Biggest November global opening
- Biggest Thanksgiving global opening
- Biggest global opening for a family or animated title
The weekend was further boosted by the carryover of “Wicked: For Good,” which conjured
“Family audiences represent a strong growth opportunity for IMAX, and our record Thanksgiving weekend with ‘Zootopia 2’ and ‘Wicked: For Good’ underscore the progress we’ve made connecting with parents and kids as we stride toward our best year ever at the box office,” Gelfond continued.
“Zootopia 2” and “Wicked: For Good” will continue to play throughout the IMAX network next weekend, providing a strong kickoff to the holiday season that crescendos with the highly anticipated global release of Disney/Lightstorm’s “Avatar: Fire and Ash” on December 18.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
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Source: IMAX