Ingram Micro is Simplifying and Accelerating B2B Sales Success for Cybersecurity SaaS Leader Proofpoint

Key Terms

ai-powered digital experience platform technical

A platform that uses artificial intelligence to create and manage personalized interactions across digital channels like websites, apps, email and chat. Think of it as a smart store assistant that learns customer preferences, serves the right content or offers at the right time, and automates routine tasks to improve engagement and reduce costs. Investors care because it can boost sales, customer retention, and operating efficiency, affecting revenue growth and margins.

b2b technical

Business-to-business (B2B) describes companies that sell products or services to other businesses rather than to individual consumers. For investors, B2B models often mean larger, repeatable contracts and revenue tied to corporate budgets, which can produce steadier, more predictable cash flow; think of a parts supplier selling regular batches to a factory rather than a shop selling single items to walk-in customers, so customer concentration and contract length matter.

b2c automation technical

Automated software and tools that handle routine interactions between a company and individual consumers—such as marketing messages, sales funnels, order processing, customer support, and personalization—without constant human intervention. For investors, b2c automation matters because it can lower operating costs, speed customer acquisition and repeat purchases, and make growth more predictable—similar to adding self-service checkouts and a digital sales assistant that work around the clock to serve more customers efficiently.

api integration technical

API integration is the technical connection that lets different software systems automatically share data and perform actions with each other, like a translator or bridge that lets two apps talk and work together. For investors, it matters because good integrations can speed operations, improve customer experiences, enable new products or partnerships, and reduce manual work — all of which can affect costs, growth and competitive position.

quote-to-cash technical

Quote-to-cash is the end-to-end business process that turns a price estimate into actual payment, covering product configuration, pricing, proposal and contract creation, order processing, invoicing and collection. For investors it matters because a smooth, automated quote-to-cash system speeds up how quickly a company converts sales opportunities into reliable cash and recorded revenue, reduces errors and disputes, and supports growth much like a fast, accurate checkout lane improves a store’s sales and customer experience.

Proven AI-powered digital experience platform—Xvantage—enables Proofpoint and channel partners to realize greater efficiencies and deliver better business outcomes

IRVINE, Calif.--(BUSINESS WIRE)-- Ingram Micro (NYSE: INGM) today provided an inside look at its growing relationship with Proofpoint Inc., a global leader in human- and agent-centric security, and the first security SaaS company to use the Xvantage™ platform to automate and digitally transform its go-to-market B2B footprint.

Speed, service, and scale are three of the many company and customer benefits Proofpoint is experiencing by standardizing on Xvantage’s proven AI framework. By automating its engagement model, Proofpoint is introducing more efficiency and evolving its partner experience from transactional to more interactive, which helps partners to accelerate growth and deliver better outcomes for customers.

“Proofpoint is seeing the power of our AI-powered digital experience platform in action and realizing the positive and growing impact Xvantage will continue to bring to the company, their channel team, and their customers,” said Paul Bay, CEO, Ingram Micro.

“Ingram Micro has helped us digitize, integrate, and scale the volume B2B go-to-market cycle with Xvantage—meeting us where we are today and working together to redefine the future of how we create and capture more value using this platform,” said Proofpoint CEO Sumit Dhawan. “With Xvantage, we are enabling our partners to purchase in real time our industry-leading collaboration and data security platform to help organizations protect and empower their people while embracing AI securely and confidently.”

A Flagship Engagement Built on a Shared Vision of Success

In January 2025, Proofpoint shifted a portion of its award-winning solutions, which secure how people, data, and AI agents connect across email, cloud, and collaboration tools, to be offered and managed through Ingram Micro’s industry-leading, AI-led digital experience platform. Within the first ten months of deploying Xvantage, Proofpoint has seen the following gains in efficiency, effectiveness, and engagement:

• Multiple opportunities for resellers to create value over the solution lifecycle—including services and renewals with solution expansion
• Automation of the quote-to-cash processes, which reduces time spent and helps shorten sales cycles
• Greater partner enablement and SMB satisfaction because of rapid, digitally driven response times and ready-made professional service delivery

Proofpoint and Ingram Micro’s mutual channel partners also benefit from the full end-to-end API integration offered within the new Xvantage Integration Hub, reducing the time spent on technology integrations from months to minutes. Additional features and functionality including deal registration and price protection are set to be released soon.

“We are thrilled to provide Xvantage’s intelligent integrations to scale Proofpoint’s success and introduce B2C automation to remove the friction of typical B2B interactions throughout the customer and employee journey,” noted Bay.

“Using the pricing capabilities within Ingram Micro Xvantage has allowed for a more efficient and streamlined process for quoting Proofpoint at Insight,” said Charlie Rogers, Sr. Partner Specialist, Insight. “Our reps can get a quote in a matter of minutes as opposed to days, saving time for our reps, allowing time-sensitive deals to close sooner, and most of all the better pricing allows for greater margin, which always appeals to reps and provides tremendous growth and profitability.”

“The speed of Xvantage is giving us more ‘at-bats’ for new and incremental business,” noted Andrew Bachman, Account Manager at CNI Sales, a technology and service leader that works closely with Proofpoint and Ingram Micro, and is a member of Ingram Micro’s Trust X Alliance global partner community. “The team’s relationship with Proofpoint—especially the new integration with Xvantage—makes everything so seamless that we’re actively looking for opportunities to do more business with them and use Xvantage to accelerate our relationships across the board.”

Ingram Micro President of Global Platform Group Sanjib Sahoo concludes, "We are not simply modernizing distribution. Ingram Micro is distributing intelligence and delivering tangible results by addressing B2B friction for our team, customers, and vendors with Xvantage. Our innovative approach enhances efficiencies within the ecosystem, as exemplified by our Proofpoint relationship.”

To access Proofpoint’s solutions through Ingram Micro Xvantage visit
http://www.ingrammicro.com.

About Ingram Micro

Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe to be the industry’s first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide various technology services, including financing, specialized marketing, lifecycle management, and technical pre- and post-sales professional support. Learn more at www.ingrammicro.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251222345761/en/

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Source: Ingram Micro