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Greene Concepts BE WATER(TM) Selected For Temu's Food and Beverage Launch Campaign With Reach of 100+ Million U.S. Customers

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Greene Concepts Inc. (INKW) announces its flagship brand BE WATER™ has been selected for Temu's expansion into Food and Beverage categories. Temu, a global e-commerce platform launched in 2022, boasts over 100 million active U.S. users and 470 million monthly website visits. The platform connects consumers directly with manufacturers, eliminating middlemen to offer lower prices.

The partnership gives BE WATER access to Temu's extensive user base, particularly among Gen Z and millennial consumers focused on health and wellness. Temu supports sellers with marketing tools, optimized logistics, and influencer engagement support, potentially boosting BE WATER's market presence through promotional activities.

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Positive

  • Access to Temu's massive user base of 100+ million active U.S. customers
  • Exposure to Gen Z and millennial health-conscious demographic
  • Marketing and logistics support from Temu platform
  • Potential for international expansion through Temu's global presence

Negative

  • None.

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MARION, NORTH CAROLINA / ACCESS Newswire / May 6, 2025 / Greene Concepts Inc. (OTC PINK:INKW) proudly announces the Company's flagship brand BE WATER™ was recently selected as a brand to launch on Temu's expansion into the Food and Beverage categories. Temu is a rapidly growing global e-commerce platform. This move significantly broadens BE WATER's visibility and access to millions of new customers across the United States and beyond.

Temu, launched in 2022, is an online marketplace that connects consumers directly with manufacturers and brands, eliminating middlemen to offer lower prices. With over 100 million active U.S. users and 470 million monthly website visits, Temu has quickly risen to become one of the top shopping apps, particularly among Gen Z and millennial consumers who prioritize health, wellness, and sustainability (see: Temu statistics webpage).

"Temu was founded in the U.S. and is now operated by a leading Chinese e-commerce conglomerate," said Lenny Greene, CEO of Greene Concepts. "Since launching, Temu has expanded across Europe, Asia, and Latin America and is evolving into a comprehensive marketplace comparable to Amazon. Their platform presents a tremendous opportunity for wellness-focused brands like BE WATER™ to reach a wider, health-conscious audience."

Temu is actively expanding into the food and beverage category and supports its sellers with robust marketing tools, optimized logistics, and influencer engagement support. The platform's high-profile campaigns-including Super Bowl advertisements-have fueled its growth, especially with younger, digital-first consumers.

"Being listed on Temu enables BE WATER to tap into a high-demand demographic while reinforcing our commitment to clean-label hydration and sustainable wellness," added Mr. Greene. "This strategic alignment not only boosts our market presence via Temu's BE WATER promotional actions, it also supports our continued sales momentum as we tap into Temu's 100+ million active U.S. user base."

Follow Greene Concepts, Inc. on Social Media (X) at: @GreeneConcepts

About Greene Concepts, Inc.

Greene Concepts, Inc. (https://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, BE WATER, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

CONTACT:

Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com

SOURCE: Greene Concepts Inc.



View the original press release on ACCESS Newswire

FAQ

What is the significance of INKW's BE WATER being selected for Temu's platform?

BE WATER's selection for Temu's Food and Beverage launch campaign gives the brand access to over 100 million active U.S. customers and Temu's marketing support, significantly expanding its market reach.

How many active users does Temu have in the US where BE WATER will be sold?

Temu has over 100 million active U.S. users and receives 470 million monthly website visits.

What benefits will INKW's BE WATER receive from the Temu partnership?

BE WATER will receive marketing tools, optimized logistics, influencer engagement support, and access to Temu's large user base, particularly health-conscious Gen Z and millennial consumers.

When did Temu launch and what is its business model?

Temu launched in 2022 and operates as an online marketplace that connects consumers directly with manufacturers and brands, eliminating middlemen to offer lower prices.