Welcome to our dedicated page for Greene Concepts news (Ticker: INKW), a resource for investors and traders seeking the latest updates and insights on Greene Concepts stock.
Greene Concepts, Inc. (INKW) generates frequent news as it develops its Be Water™ brand, expands production capacity, and pursues new partnerships and channels. The company owns and operates a 60,000-square-foot bottling and beverage facility in Marion, North Carolina, where it produces premium artesian spring water sourced from a natural aquifer beneath the Blue Ridge Mountains. News coverage often highlights how this source, along with the company’s packaging and distribution strategies, shapes Be Water’s position in the bottled water and beverage market.
Investors and observers following INKW news can expect updates on national retail expansion, including Be Water’s availability through major retailers such as Walmart and Camping World and participation in specialty marketplaces like Posh Pantry. Releases also cover Greene Concepts’ white-label and private-label manufacturing work, including its role as a producer for other spring water brands and its status as a Preferred Partner on the Keychain CPG manufacturing platform.
Company announcements frequently address operational developments at the Marion facility, such as scaling production to meet rising demand, enhancing a large-scale onsite refill station, and introducing new formats like gallon bottles and Tetra Pak® carton packaging. Greene Concepts also issues news about humanitarian bulk-water initiatives, including partnerships to supply artesian water to regions facing severe water shortages, and about its exploration of rare earth minerals and precious metals on its property.
This INKW news page on Stock Titan brings together these updates so readers can follow Greene Concepts’ progress across retail distribution, co-packing relationships, sustainability initiatives, facility enhancements, and natural resource exploration.
Greene Concepts (INKW) has received a proposal for geological review and rare earth mineral exploration on its 150-acre property surrounding its bottling plant in McDowell County, NC. The company has engaged Capps Geoscience, a firm with over 40 years of experience, to conduct a Phase 1 minerals exploration survey focusing on Rare Earth Elements (REEs), gold, and base metals like copper and zinc.
The survey will include surface grab samples, soil samples, and geophysics, designed to not disturb the company's aquifer and artesian wells. Early findings have already confirmed the presence of manganese, copper, and zinc near the plant. The property lies within the Blue Ridge geological province, known for pegmatites containing REEs such as uraninite, allanite, zircon, and monazite. McDowell County currently hosts 22 mines, with 16 actively producing.
Greene Concepts Inc. (INKW) announces its flagship brand BE WATER™ has been selected for Temu's expansion into Food and Beverage categories. Temu, a global e-commerce platform launched in 2022, boasts over 100 million active U.S. users and 470 million monthly website visits. The platform connects consumers directly with manufacturers, eliminating middlemen to offer lower prices.
The partnership gives BE WATER access to Temu's extensive user base, particularly among Gen Z and millennial consumers focused on health and wellness. Temu supports sellers with marketing tools, optimized logistics, and influencer engagement support, potentially boosting BE WATER's market presence through promotional activities.
Greene Concepts and its flagship brand BE WATER recently sponsored the Southeastern Climbers Coalition's (SCC) Float the Boat bouldering competition in Chattanooga, Tennessee. The event brought together climbers from across the Southeast, including members of Florida's Aiguille Climbing Center.
BE WATER is now available at all Camping World stores across Tennessee, North Carolina, and South Carolina, as well as all Walmart locations in North and South Carolina. Key Camping World locations include stores in Chattanooga, Nashville, Greenville, and Columbia.
Stephen Carnes, President of Aiguille Rock Climbing Center, praised the collaboration with SCC, while CEO Lenny Greene emphasized BE WATER's commitment to promoting hydration, health, and outdoor activity. The company plans to continue supporting future SCC events and expanding its presence across the Southeast.
Greene Concepts Inc. (OTC PINK:INKW) has secured new purchase orders from Walmart for its BE WATER™ 6-packs, expanding distribution through eight additional Walmart distribution centers across the United States. The expansion extends beyond their current presence in North and South Carolina to new locations in Arizona, Colorado, Florida, Georgia, Illinois, Louisiana, North Carolina, and New Mexico.
The company's BE WATER™ product is sourced from a natural aquifer beneath the Blue Ridge Mountains and bottled at their Marion, North Carolina facility. This expansion aligns with their strategy announced on March 20, 2025, positioning the company to capture a larger share of the U.S. bottled water market, which is projected to exceed $30 billion by 2027.
Greene Concepts Inc. (OTC PINK:INKW) shares a customer testimonial highlighting the presence of its BE WATER brand at Camping World, a leader in the $65.1 billion camping industry. The story features a shareholder and his veteran father's visit to the Camping World location in Avondale, Arizona, where they purchased BE WATER six-packs and engaged with staff.
The customer praised the availability of BE WATER's new six-pack format, ideal for travel, and shared positive feedback about the product's taste and refreshing qualities during warm weather. The visit also resulted in a Good Sam membership purchase and meaningful interactions between the veteran father and store staff.
CEO Lenny Greene emphasized that BE WATER represents more than hydration, focusing on connection and family moments. The company anticipates increased sales as outdoor travel picks up during warmer weather.
Greene Concepts Inc. (OTC PINK:INKW) is finalizing the launch of its BE WATER crypto token on the Ethereum blockchain, advancing its January 2025 initiative to merge blockchain technology with consumer engagement. The token development has reached several key milestones, including smart contract finalization, security audit completion, and Ethereum blockchain selection.
The BE WATER token will feature governance capabilities, staking opportunities, and exclusive consumer perks. The company is implementing redeemable codes on BE WATER packaging to unlock physical rewards and interactive experiences. The token will be deployed on the Base network, an Ethereum Layer 2 solution, with the contract address available on Basescan.
CEO Lenny Greene emphasizes this launch as a transformative milestone, aimed at connecting health-focused hydration with digital innovation while creating new revenue streams and strengthening the company's digital economy presence.
Greene Concepts Inc. (OTC PINK:INKW) has initiated a geological feasibility study on its 4.5-acre property in Marion, NC, to explore rare earth minerals and valuable mineral resources. The study, with plans to expand to the surrounding 150-acre property, has already confirmed the presence of manganese, copper, and zinc on the current site.
Located in McDowell County, known for deposits of manganese, copper, feldspar, gold, graphite, lithium, quartz, rare earth elements, silica, sulfur, and zinc, the company aims to leverage these findings for:
- Becoming the preferred water supplier for local mining operations
- Developing strategic partnerships in industrial sectors
- Enhancing sustainability initiatives
- Strengthening asset portfolio and borrowing power
CEO Lenny Greene emphasizes that while the company isn't currently involved in mining, the mineral-rich groundwater enhances their bottled water product, appealing to health-conscious consumers while creating opportunities for diversified revenue streams and potential government incentives.
Greene Concepts Inc. (OTC PINK:INKW) reports significant growth in BE WATER™ sales at Walmart stores, following audits by Anderson Merchandisers on January 5th and 26th, 2025. The company, which previously announced expansion plans from the Carolinas into Alabama, Tennessee, Georgia, and Florida, is now preparing for broader market distribution.
The expansion aligns with Walmart's estimated $10 billion annual bottled water sales category. Anderson Merchandisers, engaged since July 2024, has been important in optimizing BE WATER's in-store presence through advanced technology, inventory management, and performance tracking.
Greene Concepts Inc. (OTC Pink:INKW) celebrates over five years of growth since launching BE WATER in February 2020. The company has achieved significant milestones, including a Walmart partnership in November 2020 for online sales and Southeast store placement in mid-2024.
Key developments include the February 2025 completion of Marion, NC bottling plant upgrades and plans for a large-scale water refill station. The company eliminated all outstanding convertible debt in October 2024 and secured a strategic white-label manufacturing partnership in January 2025.
Notable achievements include distribution through Camping World at over 200 locations since 2021, recognition at Walmart's Open Call event with a 'Golden Ticket' win in 2023, and community support through water donations during natural disasters. The company is positioned in a bottled water market valued at $372.7 billion for 2025, projected to reach $509.18 billion by 2030 with a 6.4% CAGR.
Greene Concepts Inc. (OTC PINK:INKW) announces ongoing efforts to optimize shelf placement for its BE WATER™ brand across retail locations, from small independent stores to major retailers like Walmart and Camping World.
The company's retail strategy includes:
- Optimizing planogram placement for eye-level visibility
- Implementing strategic secondary placement through endcap displays and checkout lane coolers
- Enhanced marketing through in-store signage and product sampling
- Seasonal campaign integration
- Sustainability initiative alignment
- Expanded digital and brick-and-mortar presence
The company collaborates with Anderson Merchandisers for sales tracking and inventory optimization, focusing on driving consumer purchases and repeat sales through improved visibility and strategic positioning.
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