Integrum Unveils Global Marketing Strategy at AOPA National Assembly

Rhea-AI Summary

Integrum AB (INTEG B) unveiled its new global marketing strategy at the AOPA National Assembly in Orlando, introducing BondedMatrix™, a term describing the OPRA™ Implant System's unique capability to integrate soft tissue and bone. The strategy aims to better communicate the system's distinct advantages in bone-anchored prosthetics.

The OPRA™ Implant System, invented by Dr. Rickard Brånemark, has been refined since 1990 and has been used in over 1,000 implants worldwide. BondedMatrix™ specifically refers to the biologically integrated barrier connecting skin and bone at the penetration site, a unique feature achieved through OPRA's surgical technique and implant design.

MÖLNDAL, Sweden, Sept. 4, 2025 /PRNewswire/ -- Integrum AB (publ) (Nasdaq First North Growth Market: INTEG B), the provider of the OPRA™ Implant System, announced the rollout of a new global marketing strategy at the American Orthotic & Prosthetic Association's (AOPA) National Assembly in Orlando, FL. Central to this initiative is BondedMatrix™ - a coined term designed to capture and convey the OPRA™ Implant System's distinct ability to integrate soft tissue and bone enabling long-term outcomes to patients, clinicians, and healthcare partners worldwide.

BondedMatrix™ refers to the biologically integrated barrier that connects the skin and bone at the penetration site after healing — a result achievable by design with OPRA due to its unique surgical technique and implant design. While this capability has long been inherent to OPRA, the new designation provides a clearer way to communicate its benefits globally.

"This initiative is about creating a common language that makes OPRA™'s advantages more accessible to clinicians, prosthetists, and patients," said Jeffrey Zanni, President, Integrum Inc. "We are proud to introduce this globally, as defining BondedMatrix™ equips our partners with a powerful way to communicate why OPRA™ remains the most advanced solution in bone-anchored prosthetics."

Rickard Brånemark, MD, inventor of the OPRA Implant System and founder of Integrum, has refined this surgical technique with global partners since 1990. Over 1,000 implants have been placed worldwide, helping amputees regain mobility and independence.

"BondedMatrix™ is not a new feature, but a new way of defining a key component behind Integrum's decades of successful osseointegration."said Dr. Jason Souza, Director of the Advanced Amputation Program at Ohio State University and a leading expert in bone-anchored prosthetics. "Patients want a dependable and dry skin-implant interface - a BondedMatrix. The OPRA Implant System is the only one that can reliably deliver it. I'm excited that patients now have a way to ask for it."

Integrum are presenting this strategy at booth #931 during AOPA 2025, including live discussions and educational resources. On Thursday evening, the company will host an educational dinner meetingfeaturing Jason Souza, MD, Orthoplastic Surgeon at Ohio State University, highlighting patient outcomes and clinical experience with OPRA and BondedMatrix™.

For more information about BondedMatrix™ visit www.bondedmatrix.com.

CONTACT:

For more information, please contact:
Jeffrey Zanni, President US
Email: Jeff.Zanni@integrum.se
Phone: +1 617-839-1600

Jörgen Svanström, CFO
Phone: +46 (0) 7073 496 60,
Email: jorgen.svanstrom@integrum.se

Certified Adviser

The Company's Certified Adviser is DNB Carnegie Investment Bank AB.

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2025-09-04 BondedMatrix Press Release Final

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SOURCE Integrum AB

FAQ

What is BondedMatrix™ in Integrum's OPRA™ Implant System?

BondedMatrix™ is a term describing the unique biologically integrated barrier that connects skin and bone at the penetration site after healing, achieved through OPRA's surgical technique and implant design.

How many OPRA™ implants has Integrum performed worldwide?

Integrum has placed over 1,000 implants worldwide since the system's development in 1990, helping amputees regain mobility and independence.

When and where did Integrum announce its new marketing strategy?

Integrum announced its new global marketing strategy at the American Orthotic & Prosthetic Association's (AOPA) National Assembly in Orlando, FL on September 4, 2025.

Who is presenting about OPRA and BondedMatrix™ at AOPA 2025?

Dr. Jason Souza, Orthoplastic Surgeon at Ohio State University and Director of the Advanced Amputation Program, is presenting at an educational dinner meeting about patient outcomes and clinical experience.

Who invented the OPRA Implant System?

Dr. Rickard Brånemark invented the OPRA Implant System and has been refining the surgical technique with global partners since 1990.