Intuit Stock Price, News & Analysis

Intuit (NASDAQ: INTU) has launched a new Bill Negotiation feature in Mint, allowing users to save money on monthly bills through a partnership with Billshark. This tool identifies potential savings opportunities across various services, including internet and phone bills, and connects users with Billshark to negotiate better rates on their behalf. With over 30 million Mint users, this feature aims to simplify the bill management process and has reportedly helped users save hundreds of dollars annually.

Intuit has launched a new integrated campaign for QuickBooks, targeting the projected 17 million small businesses expected to start in 2022. The "Early Start" campaign aims to support entrepreneurs by highlighting their stories and showcasing how QuickBooks can assist in managing essential business operations.

The campaign will feature candid ads across North America, educational resources from Dr. Sherry Walling, a comprehensive social media approach, and influencer activations. This initiative reflects Intuit's commitment to empowering small business owners from day one.

Intuit (NASDAQ: INTU) has launched its '$0 Any Way' offer via TurboTax, allowing approximately 60 million filers with simple returns to file for free, using various methods. Over 17 million taxpayers utilized TurboTax for free last year, marking a record. This year, TurboTax expands its offerings to include TurboTax Live Basic and Full Service Basic at no cost for eligible filers. The promotion lasts until February 15, 2022 for Full Service and March 31, 2022 for Live Basic, emphasizing the use of AI for expert matching.

SVP Charlotte, in partnership with Credit Karma, is investing up to $120,000 into two local nonprofits, Feeding Charlotte and the Soccer Foundation of Charlotte, to enhance upward mobility in underserved communities. This marks SVP Charlotte's 22nd and 23rd investments since 2005, totaling nearly $2 million. Credit Karma's investment includes $90,000 this year, with $60,000 allocated to grants for these organizations. Feeding Charlotte has rescued 58,000 pounds of food this year, providing 48,000 meals. The Soccer Foundation aims to serve over 1,000 students by 2023.

Credit Karma has launched a new tax experience for U.S. members, integrating with Intuit's TurboTax. The new service simplifies tax filing, offering early access to refunds through Credit Karma Money's refund advance programs. Members filing simple tax returns can do so directly in the Credit Karma app and receive their refunds earlier. The platform aims to provide valuable financial insights and tools, helping users manage their money effectively. The integration is designed to enhance user experience and provide greater visibility into personal finances.

Intuit (NASDAQ: INTU) enhances its QuickBooks Checking with new features aimed at small businesses. Over 150,000 businesses have adopted this banking solution since its 2020 launch, with a 4x increase in active customers since January 2021. Key offerings include mobile check deposit, a virtual debit card, and a competitive 1.00% APY on balances. Additionally, the Cash Flow Planner and Envelopes features provide financial planning tools. This initiative supports small businesses by increasing cash flow visibility and management capabilities.

Intuit QuickBooks forecasts a surge in small business formations in 2022, predicting up to 17 million new enterprises, spurred by the pandemic's influence on work aspirations. A survey of 8,000 U.S. employees revealed that 83% accelerated their entrepreneurial plans due to COVID-19. The report emphasizes small businesses' vital role in job creation, with 5.6 million expected to hire employees. An overwhelming 57% of consumers intend to support small businesses financially. Additionally, the importance of an online presence is paramount, with 88% of small businesses prioritizing online sales.